Because if cold calls from your salespeople used to work, as you have seen with the change in consumer habits, the seller-centric or salesperson-centric methodology has become user-centric. Today it is the consumer who has the power. Your potential … Leer más
Did you know that for 5 years B2B businesses ranked “in-person events” as their top marketing strategy? According to research from the Content Marketing Institute, in 2016/2017 in-person events” were also the #1 strategy on social media and blogs for … Leer más
The main objective of marketing automation is to monetise the time you spend on your digital strategy. That is, to help you prioritise and carry out marketing actions in a more agile and efficient way. So that achieving your goals … Leer más
There are countless inbound marketing actions to attract customers to your company. However, they all converge in the same thing: create content and share it, content so interesting and with such an attractive design that, instead of you looking … Leer más
According to the Content Marketing Institute, 2017 will be a year when companies will really realize the importance of content marketing to achieve success and visibility online.
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Minube is a website and mobile app that offers travel planning information. Its marketing campaigns are creative and revolutionary. They are based on an idea and use social networks as an ally. This Spanish company, founded in 2007, … Leer más
It sounds like a tired cliché, but it is as true as a temple. I’m sure you’ve heard of “we were made with two ears and a mouth to hear twice as … Leer más
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