{"id":12605,"date":"2023-04-02T22:37:35","date_gmt":"2023-04-02T22:37:35","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/marketing-solutions\/marketing-strategy-for-dmcs\/"},"modified":"2023-04-24T20:19:46","modified_gmt":"2023-04-24T20:19:46","slug":"marketing-strategy-for-dmcs","status":"publish","type":"page","link":"https:\/\/amara-marketing.com\/en\/solutions\/marketing-strategy-for-dmcs\/","title":{"rendered":"Marketing strategy for DMCs"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

1. How to market a DMC in origin.<\/h2>\n

The Internet allows people far away geographically to know of your existence and be interested in your proposal. If you think about it, a few decades ago this was impossible. Although it is now possible, it is essential to reinforce certain values that are decisive in the relationship with your client. Today distance is not an obstacle when marketing strategies and technology are your ally.<\/p>\n

In B2B and B2C, the keys to correct marketing at source are:<\/p>\n

Trust – Reputation – Information<\/p>\n

Accessibility – Transparency – Offer<\/p>\n

The marketing mix of a DMC that wishes to sell at source must be focused on strengthening these values, working on certain techniques that facilitate its localization and offering content that differentiates it from its competitors and, above all, interests the visitor<\/strong>.<\/p>\n

2. How a DMC inspires trust thousands of miles away.<\/h2>\n

Without a doubt, once our client has located us, the main value that we must transmit is trust<\/strong>. A traveler located thousands of kilometers away, who usually does not know the destination, needs guarantees that upon arrival he will not encounter an unpleasant surprise. Therefore, our first objective is to transmit confidence, not to convince them that our product is the right one.<\/p>\n

How do we transmit confidence to our client?<\/h4>\n

Website<\/strong>. The website is the great showcase of a DMC on the Internet. If we think of physical stores, the difference between one business and another is its ability to order its products while making them attractive and easily accessible to consumers. Your website should also be simple<\/strong>. Do not use stridency in colors and shapes, large banners that appear abruptly or invasive offers. And most importantly, remember that your website is aimed at your target audience (either the end customer or originating agencies): design it to the taste of the consumers you wish to attract!<\/strong><\/p>\n

Data.<\/strong> Offer at a glance your contact details. Be sure to create a page where you show your tax and legal registration information. On the other hand, explain who you are, how many people make up your team, how long you have been providing services. It is important to be transparent and show your USPs (Unique Selling Points).<\/p>\n

References.<\/strong> If you have worked with agencies in origin, include them in your website. If you are a B2C DMC, multimedia material will be a great ally to transmit confidence. <\/p>\n

Opinions.<\/strong> You can include TrustPilot or other consumer opinion portals on your website. Try to use portals that are internationally recognized, especially those portals that are most used by your target audience.<\/p>\n

Content.<\/strong> You must create specific content with consistency and patience. There is nothing worse than visiting a website or the social networks of a DMC and having the feeling that the content has been loaded in a hurry and without criteria, that is, that it does not provide any value for the user. It is essential to focus on their needs and doubts when creating content of value for your potential consumer, i.e., it must always be of an educational nature if your intention is to attract them.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

3. La estrategia B2B o B2C define el marketing de una DMC<\/h2>\n

\u00bfTienes clara tu estrategia? \u00bfDeseas captar agencias emisoras en origen o eres una agencia que prefiere trabajar con el cliente final?<\/p>\n

Debes tener en cuenta que mezclar ambos modelos tiene algunos inconvenientes. Por lo que si como algunos de nuestros clientes, a\u00fan est\u00e1s en una fase de definici\u00f3n y no has decidido centrarte en uno de los dos, deber\u00e1s ser cuidadoso y crear espacios dirigidos a cada uno de ellos.<\/p>\n

Ventajas de definir tu modelo<\/h4>\n
    \n
  1. Si tu modelo es B2B, la agencia emisora no te ver\u00e1 como competencia. Piensa que es muy probable que, de elegir un modelo h\u00edbrido, asuman que podr\u00edas ser tambi\u00e9n su competencia directa. \u00bfQuerr\u00edan referenciar clientes a una agencia en destino que puede ofrecer el mismo producto a su cliente?<\/li>\n
  2. Si tu modelo es B2C, el cliente entiende que eres una agencia m\u00e1s cercana al viajero, con \u00e9nfasis en la\u00a0personalizaci\u00f3n de experiencias tur\u00edsticas<\/a>\u00a0y un mayor cuidado de los detalles.<\/li>\n
  3. En un modelo B2B, tu marketing girar\u00e1 entorno a tu fortaleza, la capacidad de gesti\u00f3n, fiabilidad, solvencia y competitividad en costes.<\/li>\n
  4. En un modelo B2C, tu propuesta versar\u00e1 sobre el profundo conocimiento del destino, de los detalles que pasan inadvertidos a los turistas de masas, de la cercan\u00eda de tu personal antes, durante e incluso despu\u00e9s del viaje y de la garant\u00eda de convertir cada experiencia en \u00fanica e irrepetible.<\/li>\n<\/ol>\n

    4. Los 10 beneficios que aporta el marketing digital a una DMC.<\/h2>\n
      \n
    1. Incrementa el negocio con un ROI del 800%.<\/li>\n
    2. Es un sistema sostenible a largo plazo.<\/li>\n
    3. Ayuda a reflexionar sobre el modelo de negocio, objetivos y estrategias para conseguirlos.<\/li>\n
    4. Coloca al cliente en el centro de la estrategia, ya que se adapta a las caracter\u00edsticas, intereses e inquietudes de nuestros buyer personas.<\/li>\n
    5. Realiza una efectiva presentaci\u00f3n como expertos en el destino.<\/li>\n
    6. Crea un sistema de generaci\u00f3n de leads propio, no dependiente de intereses de terceros,<\/li>\n
    7. Las oportunidades que se reciben tienen una tasa de cierre m\u00e1s alta, al estar el cliente informado y educado previamente.<\/li>\n
    8. Aumenta la reputaci\u00f3n en el sector, al ganar visibilidad y notoriedad.<\/li>\n
    9. La valoraci\u00f3n de la compa\u00f1\u00eda crece, al disponer de un sistema de generaci\u00f3n de negocio propio e independiente.<\/li>\n
    10. A diferencia del marketing tradicional, medimos y conocemos cu\u00e1les son las acciones que generan retorno y en qu\u00e9 medida.<\/li>\n<\/ol>\n

      5. El plan de marketing de una DMC.<\/h2>\n

      5.1. Diferencia tu DMC.<\/h3>\n

      Si has o\u00eddo una y otra vez esta frase, no es por capricho. Las\u00a0DMCs tienden a parecerse<\/strong>, porque impregnan sus propuestas de la est\u00e9tica propia del destino y definen unos tours similares. Incluso es similar su nomenclatura, en muchas ocasiones, al incluir el nombre del destino en ella.<\/p>\n

      Busca tu propia personalidad m\u00e1s all\u00e1 de tu marca, crea tu perfil corporativo que transmita con fuerza tus valores y haz que tus prospectos y clientes te asocien a ellos.<\/p>\n

      DESC\u00c1RGATE LA GU\u00cdA PARA ELABORAR TU PROPIO PERFIL CORPORATIVO<\/a><\/span><\/span><\/p>\n

      5.2. Identifica tus buyer-personas (tipolog\u00eda de clientes) y estudia sus intereses.<\/h3>\n

      Reflexionar sobre las diferentes tipolog\u00edas de cliente que tienes en este momento, m\u00e1s las que desees tener en un futuro, te dar\u00e1 ideas sobre:<\/p>\n

      Consultas (keywords) que realizan en los motores de b\u00fasqueda (Google).
      Las preocupaciones asociadas el proceso de compra y la prestaci\u00f3n del servicio.
      Qu\u00e9 esperan obtener de una DMC.<\/p>\n

      Esta informaci\u00f3n ser\u00e1 la base para la generaci\u00f3n del contenido que facilitaremos al prospecto en cada una de las fases de la compra.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

      \n\t\t\t\t\t\t
      \n\t\t\t\t\t
      \n\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t\t
      \n\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      3. The B2B or B2C strategy defines the marketing of a DMC<\/h2>\n

      Are you clear about your strategy? Do you want to attract outbound agencies at source or are you an agency that prefers to work with the end customer?<\/p>\n

      You should keep in mind that mixing both models has some drawbacks. So if, like some of our clients, you are still in a definition phase and have not decided to focus on one of the two, you will have to be careful and create targeted spaces for each of them.<\/p>\n

      Advantages of defining your model<\/h4>\n
        \n
          \n
        1. If your model is B2B, the sending agency will not see you as competition. Think that it is very likely that, if they choose a hybrid model, they assume that you could also be their direct competition. Would they want to refer clients to an agency at the destination that can offer the same product to their client?<\/li>\n
        2. If your model is B2C, the client understands that you are an agency closer to the traveler, with emphasis on the personalization of tourism experiences<\/a> and a greater attention to detail.<\/li>\n
        3. In a B2B model, your marketing will revolve around your strength, management capacity, reliability, solvency and cost competitiveness.<\/li>\n
        4. In a B2C model, your proposal will be about the deep knowledge of the destination, the details that go unnoticed by mass tourists, the closeness of your staff before, during and even after the trip and the guarantee of making each experience unique and unrepeatable.<\/li>\n<\/ol>\n

          4. The 10 benefits that digital marketing brings to a DMC.<\/h2>\n
            \n
              \n
            1. It increases the business with an ROI of 800%.<\/li>\n
            2. It is a sustainable system in the long term.<\/li>\n
            3. It helps to reflect on the business model, objectives and strategies to achieve them.<\/li>\n
            4. It places the customer at the center of the strategy, as it adapts to the characteristics, interests and concerns of our buyer personas.<\/li>\n
            5. It makes an effective presentation as experts in the destination.<\/li>\n
            6. Creates a lead generation system of its own, not dependent on third party interests,<\/li>\n
            7. The opportunities received have a higher closing rate, as the customer is previously informed and educated.<\/li>\n
            8. Increases reputation in the sector, by gaining visibility and notoriety.<\/li>\n
            9. The company’s valuation grows, as it has its own independent business generation system.<\/li>\n
            10. Unlike traditional marketing, we measure and know which actions generate a return and to what extent.<\/li>\n<\/ol>\n

              5. The marketing plan of a DMC.<\/h2>\n

              \n

              5.1. Differentiate your DMC.<\/h3>\n

              If you have heard this phrase over and over again, it is not on a whim. The DMCs tend to look alike<\/strong>, because they imbue their proposals with the destination’s own aesthetics and define similar tours. Even their nomenclature is similar, in many occasions, by including the name of the destination in it.<\/p>\n

              Look for your own personality beyond your brand, create your corporate profile that strongly transmits your values and make your prospects and customers associate you with them.<\/p>\n

              DOWN THE GUIDE TO BUILD YOUR OWN CORPORATE PROFILE<\/a><\/span><\/span><\/span><\/p>\n

              5.Identify your buyer-personas (customer typology) and study their interests.<\/h3>\n

              Reflect on the different customer typologies you have at the moment, plus those you wish to have in the future.<\/p>\n

              5.3.\u00a0El website es tu principal canal de atracci\u00f3n<\/strong>.<\/h3>\n

              Tu website es la primera impresi\u00f3n que recibir\u00e1n tu prospecto. Crea un website que:<\/p>\n

              Recoja los\u00a0intereses de tus buyer personas<\/strong>, las soluciones a aquellos puntos que generan preocupaci\u00f3n presentes durante el ciclo de compra (pain points<\/em>) y la propuesta espec\u00edfica que haces a cada uno de ellos.<\/p>\n

              Tenga una\u00a0estructura sencilla y clara<\/strong>, para poder localizar con facilidad los contenidos de inter\u00e9s para el visitante y que sea f\u00e1cilmente rastreable por las ara\u00f1as de los buscadores.<\/p>\n

              Est\u00e9\u00a0optimizado para SEO<\/strong>\u00a0seg\u00fan las b\u00fasquedas que van a hacer tus prospectos.<\/p>\n

              Ofrezca informaci\u00f3n de calidad y valor para tus prospectos, es decir, que sea f\u00e1cilmente consumible y, principalmente, \u00fatil en la fase de la compra en la que se encuentra.<\/p>\n

              \u00a1No escatimes en crear un website de calidad, porque tus negocios de los pr\u00f3ximos a\u00f1os pueden depender de ello!<\/strong><\/p>\n

              5.4. C\u00f3mo atraer agencias emisoras – B2B.<\/h3>\n

              En la mayor\u00eda de ocasiones, la agencia emisora no es experta en el destino en el que se encuentra la agencia DMC por lo que\u00a0buscar\u00e1 una que sea capaz de demostrar su experiencia en el destino, su capacidad de gesti\u00f3n y que tenga un recorrido temporal que asegure su fiabilidad y solvencia<\/strong>.<\/p>\n

              Para ello, crea amplio contenido para ser reconocido como experto en el destino, contenido que la agencia consumir\u00e1 en la fase de exploraci\u00f3n o en la de consideraci\u00f3n.<\/p>\n

              Ejemplos de ello pueden ser:<\/p>\n

              Por qu\u00e9 Espa\u00f1a es un destino perfecto para los amantes del vino (ebook en la fase de exploraci\u00f3n).<\/p>\n

              Las 40 experiencias inolvidables de una semana en Espa\u00f1a (ebook en la fase de exploraci\u00f3n).<\/p>\n

              Ventajas de contratar un DMC en Espa\u00f1a (ebook en la fase de consideraci\u00f3n).<\/p>\n

              El Valle del Jerte en primavera (v\u00eddeo en la fase de consideraci\u00f3n).<\/p>\n

              Prepara tu website para ser localizado por b\u00fasquedas como \u2018dmc +destino\u2019, \u2018incoming services +destino\u2019, etc\u2026<\/p>\n

              5.5. Aprovecha el ciclo del viajero – B2C.<\/h3>\n

              En general, las compa\u00f1\u00edas tur\u00edsticas concentran su relaci\u00f3n con el cliente a partir de la fase de booking, cuando el cliente ha tomado la decisi\u00f3n del destino y el recorrido y actividades que quiere realizar. Sin embargo, tu DMC puede aprovechar los huecos que quedan durante\u00a0las fases de dreaming y planning<\/a>\u00a0para llegar a tus clientes, que ser\u00e1n, generalmente, aquellos clientes dispuestos a gastar m\u00e1s para realizar un viaje personalizado de acuerdo a su preferencias.<\/p>\n

              5.6. C\u00f3mo vender experiencias personalizadas en origen.<\/h3>\n

              Si quieres saber m\u00e1s sobre c\u00f3mo\u00a0vender experiencias personalizadas en origen<\/a>, te dejamos este completo art\u00edculo que te explica c\u00f3mo hacerlo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

              \n\t\t\t\t\t\t
              \n\t\t\t\t\t
              \n\t\t\t
              \n\t\t\t\t\t\t
              \n\t\t\t\t
              \n\t\t\t\t\t

              6

              3. B2B or B2C strategy defines a DMC's marketing<\/h2>

              Are you clear about your strategy? Do you want to target outbound agencies at the source, or are you an agency that prefers to work with the end customer?<\/p>

              You should keep in mind that there are some drawbacks to combining the two models. So if, like some of our clients, you are still in the definition phase and have not yet decided on one of the two models, you need to be careful and create targeted areas for each.<\/p>

              Advantages of defining your model<\/h4>
                1. If your model is B2B, the sending agency will not see you as competition. Keep in mind that if they choose a hybrid model, it is very likely that they will assume that you could be their direct competition as well. Would they want to refer clients to a destination agency that can offer their clients the same product?<\/li>
                2. If your model is B2C, the client understands that you are an agency closer to the traveler, with a focus on personalizing tourism experiences<\/a> and greater attention to detail.<\/li>
                3. In a B2B model, your marketing will revolve around your strength, management capacity, reliability, solvency and cost competitiveness.<\/li>
                4. In a B2C model, your offer will be about the in-depth knowledge of the destination, the details that are not noticed by mass tourists, the closeness of your staff before, during and even after the trip, and the guarantee that each experience is unique and unrepeatable.<\/li><\/ol>

                  4. The 10 benefits digital marketing brings to a DMC.<\/h2>
                  1. It increases business with an ROI of 800%.<\/li>
                  2. It is a sustainable system in the long term.<\/li>
                  3. It helps to think about the business model, goals and strategies to achieve them.<\/li>
                  4. It puts the customer at the center of the strategy, as it adapts to the characteristics, interests and concerns of our buyer personas.<\/li>
                  5. It allows effective presentation as experts in the destination.<\/li>
                  6. Creates its own system of lead generation that is not dependent on the interests of third parties,<\/li>
                  7. The opportunities received have a higher closing rate because the customer has been previously informed and educated.<\/li>
                  8. Increases reputation in the industry by gaining visibility and awareness.<\/li>
                  9. The value of the company increases because it has its own independent system for generating business.<\/li>
                  10. Unlike traditional marketing, we measure and know which actions are generating revenue and to what extent.<\/li><\/ol>

                    5. The marketing plan of a DMC.<\/h2>

                    5.1. Differentiate your DMC.<\/h3>

                    If you've heard this phrase over and over, it's not by accident. The DMCs tend to be similar<\/strong> because they imbue their offerings with destination aesthetics and define similar tours. Even their nomenclature is similar in many cases, incorporating the destination name.<\/p>

                    Search for your own personality beyond your brand, create your company profile that strongly conveys your values and makes your prospects and customers associate you with them.<\/p>

                    <a id="cta_button_2074697_4c7157e4-e253-455b-af99-ca59a5f665ce" class="cta_button " title="DOWNLOAD THE GUIDE TO CREATING YOUR OWN COMPANY PROFILE" href="http:\/\/amara-marketing.com\/cs\/c\/?cta_guid=4c7157e4-e253-455b-af99-ca59a5f665ce&signature=AAH58kGabDalb1DPSms1BNSvjSOrGbAsDQ&pageId=10496209551&placement_guid=b4c5f370-f965-455f-ac91-d46606e0c7c0&click=a80d9f7f-f825-46ff-ba06-092b47f3cd10&hsutk=c44bf73a76d8fae16fefca796c36e79e&canon=https%3A%2F%2Fwww.amara-marketing.com%2Fes%2Fsolutions%2Fmarketing-dmc&utm_referrer=https%3A%2F%2Fwww.amara-marketing.com%2Fes%2Fsoluciones%2Fsolucion-marketing-pyme&portal_id=2074697&redirect_url=APefjpGY1MPgCTXfsQEVNXVJ4qJrIXdHkV4Y9r-TM-WWCTe60lDVRMvJVR5JF0_aIw_PLp_Rj1Qy8gepJrgJ911lKunP_MOWc0IKmQIxB2nKulBrV821Euc98rI_FXZGfirscfhmjHDIWcQxSsFQ7HPXSo76I4dpyPDAkbgho7PIGtaXnkjklaSr_e9iqvjYJuE0xlVQNg2zqSaSAt8AyUmJABGMyDxhlupdjBCyaGB610-WhUr0CFWBe-a-QF28s-b4_3HhwfshzE0mT_AP-V1LwkBPzzaIOeSzOE3Ty0onyZEjITNN2HCrFfjBLHpip3qfzxj0PRYFopLc1OoUEen8h9PtqEwTA&__hstc=62294899.c44bf73a76d8fae16fefca796c36e79e.1679930191328.1680213144570.1680471268706.6&__. Ask us for a free consultancy session<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

                    \n\t\t\t\t\t\t
                    \n\t\t\t\t\t
                    \n\t\t\t
                    \n\t\t\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
                    \n\t\t\t
                    \n\t\t\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\tCl\u00ednica Pronova<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t

                    El objetivo era seguir incrementado a largo plazo el n\u00famero de visitas y\u00a0mejorando la cualificaci\u00f3n de sus contactos<\/strong>\u00a0para que se conviertan en\u00a0oportunidades de venta reales<\/st\n\n

                    The objective was to continue increasing the number of visits in the long term and improving the qualification of its contacts<\/strong> so that they become real sales opportunities<\/strong>, through a sustainable and satisfactory system for the customer.rong>, mediante un sistema sostenible y satisfactorio para el cliente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

                    \n\t\t\t\t\t\t
                    \n\t\t\t\t\t
                    \n\t\t\t
                    \n\t\t\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t+287%<\/span>\r\nFirst appoinments\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
                    \n\t\t\t
                    \n\t\t\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t+339%<\/span>\r\nSales increase\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
                    \n\t\t\t
                    \n\t\t\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\tx18<\/span>\r\n
                    \r\nVisits to website\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t
                    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                    Advances in technology have brought great change, on the one hand, affecting the way people shop and, on the other, how companies relate to users, especially consumers of tourism products. But we could say that this change has brought great benefits for a DMC at source.<\/p>\n","protected":false},"author":1,"featured_media":12363,"parent":12576,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"categories":[308],"tags":[],"class_list":["post-12605","page","type-page","status-publish","has-post-thumbnail","hentry","category-industries"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/12605"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=12605"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/12605\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/12576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/12363"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=12605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=12605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=12605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}