{"id":12631,"date":"2023-04-02T22:11:55","date_gmt":"2023-04-02T22:11:55","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/marketing-solutions\/a-complete-marketing-solution-for-dental-practices\/"},"modified":"2023-05-27T21:26:55","modified_gmt":"2023-05-27T21:26:55","slug":"dental-clinics-marketing-solution","status":"publish","type":"page","link":"https:\/\/amara-marketing.com\/en\/solutions\/dental-clinics-marketing-solution\/","title":{"rendered":"A complete marketing solution for dental practices"},"content":{"rendered":"\t\t
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Digital marketing for dental clinics is the tool that will increase the number of patients in your dental clinic.<\/p>

How to increase the number of first visits to a dental clinic?<\/p>

Differentiate your dental clinic; position it in search engines; introduce conversion elements and build customer loyalty through interesting, entertaining and useful actions and content.<\/p>

Is it possible to increase the first visits to your dental clinic? Can we do it in the short term? Absolutely, yes.<\/p>

If you have a clinic for assisted reproduction, cosmetic surgery, physiotherapy, ophthalmology or other types other than dentistry, we recommend you read our page aimed specifically at these specialties<\/a>.<\/p>

Results of a correct dental marketing strategy – Real cases –<\/h2>

Our goal is to double the number of first visits your clinic receives<\/a> through digital marketing tools (if you already have a history) or to reach a number that allows you to ensure its viability (if it is a new clinic), with a minimum monthly turnover figure of \u20ac15,000 from online media. Our clients have grown, in 24 months, by 287% in first visits and 339% in sales.<\/p>

We always determine the action plan according to SMART objectives (specific, measurable, realistic, relevant and temporary) that we will define together.<\/p>

What is dental marketing?<\/h2>

Dental marketing is the set of commercial activities that help achieve the clinic’s revenue objective<\/a>.<\/strong> At present, this definition is closely linked to the digital world, as it is the main entry route for new patients, and this trend will continue to grow over the next few years.<\/p>

The first objective of your dental practice marketing plan: differentiate your practice<\/h2>

Differentiating your practice is the first objective. To the extent that you are able to differentiate your practice,<\/p>

  1. Your prospects will better identify your practice among the advertising saturation.<\/li>
  2. Your clients will feel part of a different way of practicing dentistry.<\/li>
  3. Your customers will be more loyal to your practice. Customer turnover will decrease and, therefore, practice activity and revenue will increase.<\/li><\/ol>

    That’s why when it comes to reaching patients, proposals can’t always be the same. Your clinic must go beyond the smile as the main message to the customer.<\/p>

    Once you have differentiated your practice<\/a>, make this difference fill all your communication. This way, your dental practice strategy will stand out from the competition. Show the world what makes your practice unique and unrepeatable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Estrategias de marketing dental para aumentar los pacientes de tu cl\u00ednica<\/h3>

    En la nueva era digital, los clientes de<\/p>

    Dental marketing strategies to increase the number of patients in your clinic<\/h3>

    In the new digital era, the clients of a dental center need more than just health services. They want to feel they are in the hands of professionals who are authorities in their field, because they want to be educated in their health care and, of course, leave their health in the best hands. To reach your audience, it’s time to abandon word of mouth and be in charge of building your own reputation.<\/p>

    If you want to be present in the early stages of the buying cycle, take advantage of the many tools offered by technology, such as the ability to locate the customer. What better than to answer the questions and doubts raised by the patient in the first and second phase of purchase, to identify him and open a channel of conversation with him.<\/p>

    To do this, it is essential to create a blog <\/a><\/strong>in which you will share, periodically and constantly, articles that match the questions asked by your customers, which are then transferred to the Internet search engines. Once you have attracted the patient and they are in the third phase, you can lead them to the clinic’s website where you can invite them to request a first visit.<\/p>

    The dental CRM<\/h3>

    Surely all dental professionals are well aware of the meaning of the term CRM. Most have been to various seminars where the concept of CRM for dental practices has been discussed at length, and many of them will have contacted a commercial firm that offers a dental CRM.<\/p>

    However, the reality is that CRM is not yet a widespread tool in virtually any professional sector, and the dental sector is no exception.<\/p>

    In general, there is a tendency to confuse having a patient database with the concept of CRM for dental practices.<\/p>

    When are we really dealing with a dental CRM?<\/h3>
      1. The dental CRM must have a global vision of the business. The dental CRM is not a tool that is used by the client department of our clinic and goes unnoticed by the rest of the members of the clinic; everyone is involved in placing the client at the center of the commercial strategy of the dental clinic.<\/li>
      2. The CRM of a dental clinic must have a positive impact on the patient. If the CRM serves only to carry out tooth whitening promotions in the spring, it is not a dental CRM; it is simply a promotional tool.<\/li>
      3. The CRM in a dental clinic is an Offline and Online tool. It collects data from patient visits, interaction with the staff, but also interaction with our activities.un centro odontol\u00f3gico necesitan algo m\u00e1s que servicios sanitarios. Quieren sentirse en manos de profesionales que sean autoridades en su materia,\u00a0porque\u00a0desean\u00a0formarse\u00a0para el cuidado de su salud\u00a0y, por supuesto, dejar su salud en las mejores manos. Para llegar a tu p\u00fablico, es momento de abandonar el boca a boca y\u00a0ser t\u00fa el encargado de construir tu propia reputaci\u00f3n.

        Si\u00a0quieres estar presente en los primeros estadios del ciclo de compra,\u00a0aprovecha las m\u00faltiples herramientas que ofrece la tecnolog\u00eda, como la\u00a0posibilidad\u00a0de localizar al cliente. Qu\u00e9 mejor que\u00a0responder a las preguntas y dudas planteadas por el paciente en la primera y segunda fase de compra, para llegar a identificarlo y abrir un canal de conversaci\u00f3n con \u00e9l.<\/p>

        Para ello,\u00a0es fundamental la creaci\u00f3n de\u00a0un blog\u00a0<\/a><\/strong>en el que ir\u00e1s compartiendo, de forma peri\u00f3dica y constante, art\u00edculos que coincidan con las preguntas que se realizan tus clientes, y que luego se trasladan a los motores de b\u00fasqueda en internet. Una vez que hayas atra\u00eddo al paciente y se encuentre en la tercera fase, podr\u00e1s conducirle hasta el website de la cl\u00ednica donde podr\u00e1s invitarle a solicitar una primera visita.<\/p>

        El CRM odontol\u00f3gico<\/h3>

        Seguramente todos los profesionales de la odontolog\u00eda conocen bien el significado del t\u00e9rmino CRM. La mayor\u00eda han estado en varios seminarios en los que se ha tratado ampliamente el concepto de CRM para consultas dentales y muchos de ellos habr\u00e1n contactado con alguna firma comercial que ofrece un CRM dental.<\/p>

        Sin embargo, la realidad es que el CRM no es a\u00fan una herramienta extendida en pr\u00e1cticamente ning\u00fan sector profesional, y el sector dental no es una excepci\u00f3n.\u00a0<\/p>

        En general, se tiende a confundir el disponer de una base de datos de pacientes con el concepto de CRM para cl\u00ednica dentales.\u00a0<\/p>

        \u00bfCu\u00e1ndo estamos realmente ante un CRM dental?<\/h3>
        1. El CRM odontol\u00f3gico debe tener una\u00a0visi\u00f3n global del negocio. El CRM odontol\u00f3gico no es una herramienta que utilice el departamento de clientes de nuestra cl\u00ednica y que pase inadvertido al resto de integrantes de la cl\u00ednica; todos est\u00e1n implicados en colocar al cliente en el centro de la estrategia comercial de la cl\u00ednica dental.<\/li>
        2. El CRM de una cl\u00ednica dental debe tener una repercusi\u00f3n positiva en el paciente. Si el CRM sirve, \u00fanicamente, para realizar promociones de blanqueamiento dental en primavera, no estamos ante un CRM dental; se trata, simplemente de una herramienta promocional.<\/li>
        3. El CRM en una cl\u00ednica dental es una herramienta Offline y Online. Recoge los datos de las visitas de los pacientes, la interacci\u00f3n con el personal, pero tambi\u00e9n la interacci\u00f3n con nuestros activos digitales: Website, blog, redes sociales, etc…<\/li>
        4. El CRM de un consultorio dental es un elemento transformador del negocio. Cambia la el centro de nuestro negocio: cambia la visi\u00f3n del cliente desde una perspectiva administrativa (cita, tratamiento, factura) a una visi\u00f3n en la que todo gira entorno a \u00e9l.<\/li><\/ol>

          Las tendencias del CRM en el sector odontol\u00f3gico<\/h3>

          Tres son las tecnolog\u00edas que tendr\u00e1n mucha influencia en el futuro del CRM dental.<\/p>

          1. La primera tecnolog\u00eda que impactar\u00e1 sobre el CRM en consultas dentales\u00a0es el\u00a0la inclusi\u00f3n del manejo por voz en toda la aparatolog\u00eda de la cl\u00ednica. Aunque los sistemas de reconocimiento funcionan ya con un grado alto de eficacia, a\u00fan queda por ampliar el rango de funcionalidad y, sobre todo, otorgarle una mayor naturalidad al interfaz.<\/li>
          2. La inteligencia artificial es la segunda tecnolog\u00eda\u00a0que transformar\u00e1 el CRM de las cl\u00ednicas dentales, ya que ser\u00e1 capaz de realizar ciertas acciones por s\u00ed misma, bien monitorizada por un humano, bien de forma autom\u00e1tica. Un ejemplo de ello podr\u00eda ser la detecci\u00f3n de clientes en riesgo de abandono y la puesta en marcha de una interacci\u00f3n para recuperarlo.<\/li>
          3. La conexi\u00f3n de toda la maquinaria a internet\u00a0es la tercera de las tecnolog\u00edas que cambiar\u00e1n el CRM dental. Es lo que se llama IoT (internet of things) y alimentar\u00e1, autom\u00e1ticamente, la cantidad de datos que sabemos del cliente, lo que nos ayudar\u00e1 a mejorar su perfil y que su experiencia en nuestra cl\u00ednica dental sea mucho m\u00e1s agradable.<\/li><\/ol>

            \u00bfIncluye amara un CRM en su propuesta a cl\u00ednicas dentales?<\/h3>

            S\u00ed. Nuestra propuesta incluye un CRM adaptado al sector odontol\u00f3gico.<\/p>

            El plan de marketing de la cl\u00ednica dental<\/h3>

            El\u00a0plan de marketing dental<\/a>\u00a0debe adaptarse a esta nueva situaci\u00f3n en el \u00e1mbito sanitario, respondiendo a las nuevas necesidades de los clientes.\u00a0La estrategia de marketing para cl\u00ednicas dentales debe tener en cuenta cu\u00e1l es la tipolog\u00eda de tus potenciales pacientes, las motivaciones que les gu\u00edan durante el proceso de compra, sus miedos y sus aspiraciones.\u00a0Esta es la base sobre la que construir tu nuevo sistema de generaci\u00f3n de leads para cl\u00ednicas dentales (anteriormente llamado ‘t\u00e9cnica de venta odontol\u00f3gica’).<\/p>

            Objetivos<\/h4>

            Cada cl\u00ednica dental define sus propios objetivos, en funci\u00f3n a las necesidades de cada compa\u00f1\u00eda. Usualmente, en una primer instancia se suele buscar el\u00a0aumento en el n\u00famero de primeras visitas. Pero una vez conseguido este objetivo, aparecen otros de suma importancia, como la notoriedad en el sector sanitario\u00a0o\u00a0el aumento de la satisfacci\u00f3n del cliente y de su fidelidad\u00a0mediante la apertura de un canal de comunicaci\u00f3n fluido.<\/p>

            La clave est\u00e1 en escoger objetivos ajustados a las necesidades y recursos de tu cl\u00ednica, y tras la consecuci\u00f3n de objetivos, establecer nuevos que permitan el continuo crecimiento de tu compa\u00f1\u00eda.<\/p>

            Fases de implantaci\u00f3n<\/h4>

            Establecemos tres fases diferenciadas en la estrategia de marketing de un consultorio dental.<\/p>

            1. En una primera fase, se realiza un diagn\u00f3stico de la situaci\u00f3n actual de tu cl\u00ednica (an\u00e1lisis dafo: debilidades, amenazas, fortalezas y oportunidades), se trabaja en la determinaci\u00f3n de objetivos SMART, se desarrolla la definici\u00f3n de la tipolog\u00eda de clientes y la determinaci\u00f3n de los productos relevantes.<\/li>
            2. En la segunda, realizaremos el setup del sistema, incluyendo una posible redefinici\u00f3n del website actual o la elaboraci\u00f3n de uno nuevo, la puesta en marcha del blog corporativo y creaci\u00f3n de los t\u00faneles de conversi\u00f3n. SEO onpage y la definici\u00f3n de informes.<\/li>
            3. Por \u00faltimo, en la tercera (Ongoing) realizaremos los entregables a clientes, vigilancia y mejora constante del SEO y del cumplimiento de objetivos marcados.<\/li><\/ol><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ol><\/li><\/ol><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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              The website of your dental center<\/h4>\n

              If you have the possibility, do not count on using templates to create the website of your dental clinic<\/strong>, because beyond its structure being identifiable, they always end up killing the personality of the dental center.<\/p>\n

              The website is the most important asset in your marketing strategy. Your clinic must transmit trust and closeness, and add to this the values that you define as characteristic of your dental center. All this must be able to reach your public through the design of your website and the contents you include in it.<\/p>\n

              Dedicate time or resources to creating textual and multimedia content to make your website interesting for your patient<\/strong>, and also for search engines. This way, you will get traffic (visits to your website) and generate notoriety for being a reference point in health-related content for your local audience.<\/p>\n

              In a second phase, record small videos<\/a><\/strong> that explain, first-hand, consequences and solutions to bad dental hygiene habits and their relation to daily life and publish them on your website, social networks, blog, etc.<\/p>\n<\/p>\n

              Increase of services to current clients <\/h4>\n

              Within the marketing plan of the clinic, not only the increase of first visits is contemplated, but also the loyalty of the current client<\/strong> so that he\/she repeats new consultations. For this there are a series of actions using the practice of email marketing or email marketing, such as<\/p>\n

                \n
              1. Sending recommendations about your specialty<\/li>\n
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              3. Sending additional information according to the digital behavior of our client<\/li>\n<\/ol>\n

                This will not only prevent leakage of your customer base, but will increase the services provided.<\/p>\n

                Results <\/h4>\n

                Once you have implemented these guidelines, you will be able to see how the number of patients coming from your website grows steadily. Currently, many clinics are receiving 50% of their first appointments through digital marketing actions.<\/p>\n

                You can see, at the bottom of this page, an example in which Pronova Dental Clinic<\/a><\/strong> increased, within 24 months, by 285% the dental clinic’s first visits and hires (sales) through its website.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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                9. Ask us for a free consultancy session<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                \n\t\t\t\t\tCl\u00ednica Pronova<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                The objective was to continue increasing the number of visits in the long term and improving the qualification of its contacts<\/strong> so that they become real sales opportunities<\/strong>, through a sustainable and satisfactory system for the customer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                \n\t\t\t\t\t\t\t\t\t<\/span style=\"font-size: 30px; font-family: Roboto Slab; font-weight: 600\">+287%<\/span> First appointments\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                \n\t\t\t\t\t\t\t\t\t+339%<\/span>\r\nSales increase\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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                \n\t\t\t\t\t\t\t\t\tx18<\/span>\r\n
                \r\nVisits to website\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                A marketing solution for dental clinics that doubles first appointments. Inbound marketing, social media, online marketing. Marketing plan for dental clinics.<\/p>\n","protected":false},"author":1,"featured_media":10921,"parent":12576,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"categories":[307],"tags":[],"class_list":["post-12631","page","type-page","status-publish","has-post-thumbnail","hentry","category-sectores"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/12631"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=12631"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/12631\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/12576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/10921"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=12631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=12631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=12631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}