{"id":12686,"date":"2023-07-03T16:58:33","date_gmt":"2023-07-03T16:58:33","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/success-stories\/innovation-strategies-being-different-in-the-technological-landscape\/"},"modified":"2023-08-30T23:23:35","modified_gmt":"2023-08-30T23:23:35","slug":"innovation-strategies","status":"publish","type":"page","link":"https:\/\/amara-marketing.com\/en\/success-stories\/innovation-strategies\/","title":{"rendered":"Innovation Strategies: being different in the technological landscape"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12686\" class=\"elementor elementor-12686 elementor-5949\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f973d4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f973d4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3068c92\" data-id=\"3068c92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dde9c66 elementor-widget elementor-widget-image\" data-id=\"dde9c66\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"428\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/Logo-Innovation.png\" class=\"attachment-large size-large wp-image-10617\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8e5e11\" data-id=\"e8e5e11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb54ee4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb54ee4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-860fa28\" data-id=\"860fa28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a89673 elementor-widget elementor-widget-text-editor\" data-id=\"5a89673\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Innovation Strategies needed to create a clear and unique message to stand out in the technology sector. We achieved this with a strong branding project and DDC strategy, with very strong values.<\/strong><\/p>\n<p><strong>Innovation Strategies<\/strong><\/p>\n<p><a href=\"http:\/\/innovation.es\/\" target=\"_blank\" rel=\"noopener\">Innovation Strategies<\/a> is a <strong>Mission Critical Digital Services<\/strong> technology company that offers <strong>technological solutions<\/strong> to achieve <strong>business objectives<\/strong>. It is a successful company, partner of companies such as <strong>Microsoft<\/strong>, <strong>Oracle<\/strong>, <strong>Dynatrace<\/strong> and <strong>Amazon<\/strong>, and has recognized clients in the tourism and port sector. Its team specializes in <strong>the most advanced technologies<\/strong>, such as work on analytical models and process automation, rapid implementation of web or mobile applications, ideation and definition of digital products, among other services.<\/p>\n<p> Its goal is to <strong>reduce technological complexity for its clients<\/strong> and <strong>maximize the value of their business in the world of e-commerce<\/strong>. The key to its success in the industry is in the values that its team is committed to: <strong>the <strong>commitment<\/strong> to <strong>achieve customer goals<\/strong>, its interest in the most <strong>innovative<\/strong> and <strong>creative<\/strong> solutions, its monitoring of the <strong>latest trends and methodologies<\/strong>, and above all its <strong>enthusiasm<\/strong> to <strong>improve<\/strong> and <strong>find the best solution<\/strong> for its customers. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-897beb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"897beb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7e99f0\" data-id=\"e7e99f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8c6a3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8c6a3f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6a79ef\" data-id=\"d6a79ef\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6fc724 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"d6fc724\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2251\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2251\" aria-expanded=\"false\"><h2 style=\"font-size: 22px\">The challenge<\/h2><\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2252\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2252\" aria-expanded=\"false\"><h2 style=\"font-size: 22px\">The solution<\/h2>.<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2253\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2253\" aria-expanded=\"false\"><h2 style=\"font-size: 22px\">Results<\/h2>.<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2251\" aria-expanded=\"false\"><h2 style=\"font-size: 22px\">The challenge<\/h2><\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2251\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2251\" tabindex=\"0\" hidden=\"false\"><p>The <strong>digital commerce<\/strong> is a constant competition for companies to stand out in their sector. In the technology sector it is probably an even greater challenge, as they are <strong>experts in the field<\/strong>. In such a competitive market where everyone is fighting to come in first, one of the main problems for many technology companies is their <strong>focus on selling their product<\/strong>, leaving aside their <strong>market positioning<\/strong>.<\/p>\n<p>At Innovation Strategies they know very well how to carry out <strong>difficult technological challenges<\/strong>. Thanks to its experience and passion for innovation, it has won highly recognized clients. However, the <strong>organization was not differentiated in the sector<\/strong>, so it did not stand out from the competition, becoming just another technology company. The <strong>message they wanted to convey to the public was not defined<\/strong>, and as a consequence <strong>their assets were not transmitted correctly<\/strong>, nor was a homogeneous <strong>message<\/strong> transmitted through the company&#8217;s different channels and formats.<\/p>\n<p>For a business it is vital to create a <strong>differentiating message<\/strong> and transmit it through good communication. On the one hand, employees must know <strong>what the company&#8217;s message<\/strong> is, <strong>understand it<\/strong> and <strong>adapt to it<\/strong> in order to transmit it in a homogeneous way. On the other hand, customers are the best promoters of a business, so it is necessary to <strong>transmit the same values to all of them<\/strong>. For this difficult but different challenge, IS needed someone to help them <strong>find their differences<\/strong>, define a <strong>clear message<\/strong> and transmit it through a <strong>differentiated communication<\/strong>. And that is why they counted on us.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2252\" aria-expanded=\"false\"><h2 style=\"font-size: 22px\">The solution<\/h2>.<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2252\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2252\" tabindex=\"0\" hidden=\"hidden\"><p>After several meetings with the management team and the rest of the departments, and after having interviewed some of their customers, we <strong>understood who Innovation Strategies<\/strong> was and what both their employees and buyers valued. We detected the need to <strong>rebrand<\/strong>, <strong>update it<\/strong>, and <strong>align it<\/strong> with the company&#8217;s <strong>value proposition<\/strong>. We identified their differences, took this information and used it to <strong>work on a strong branding and DDC strategy with very marked values<\/strong>.<\/p>\n<p>The solution we prepared for IS was the creation of a <strong>corporate profile<\/strong>, which allowed us to facilitate and homogenize the organization&#8217;s communication. The contents of the corporate profile consisted of a <strong>textbook<\/strong> for the company that reflected the new <strong>corporate presentation<\/strong> of the organization, with information about its identity, mission, attributes and customers, as well as the <strong>new IS claim<\/strong> (<strong><em>Beside, Behind, Beyond<\/em><\/strong>). <\/p>\n<p>Along with these texts, the <strong>differentiating graphic proposal<\/strong> was included, based on the three elements of the claim that define the company&#8217;s value proposition. The graphic proposal defined specific elements to achieve a <strong>coherent, homogeneous and global graphic image<\/strong>: typography, colors, grids, compositions, iconography, etc. In order to ensure that all this information was applied equally by each member of the company, a <strong>corporate guide for employees<\/strong> was prepared, so that they could apply the elements homogeneously both on the company&#8217;s website and in its different formats (presentations, videos, etc.)<\/p>\n<p>Finally, staff photo shoots were another decisive differentiating element, since <strong>they turned IS employees into the new image of the company<\/strong>. These photographs showed its employees both at work and at leisure. These images were used, firstly, in the <strong>creation of a video with the Timelapse technique<\/strong>, which showed a working day at IS, from the entrance of the workers until their departure; secondly, an <strong>interactive ribbon was designed on its website<\/strong>, in which users can scroll through the ribbon and observe all employees with elements that define each one of them<\/p>\n<p>.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2253\" aria-expanded=\"false\"><h2 style=\"font-size: 22px\">Results<\/h2>.<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2253\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2253\" tabindex=\"0\" hidden=\"hidden\"><div class=\"set-number-success\">\n<div><span class=\"number-success\">12<\/span><span class=\"info-success\">Months<\/span><\/div>\n<div>\n<div><span class=\"number-success\">+73%<\/span><span class=\"info- success\">First Appointments<br \/><\/span><\/span><\/div>\n<div>\n<div><span class=\"number-success\">+78%<\/span><span class=\"info-success\">Contracts closed<br \/><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<p>Thanks to the creation of the corporate profile, Innovation Strategies has achieved a <strong>clear<\/strong> <strong>image<\/strong>, <strong>differentiating<\/strong> and that is transmitted in <strong>a homogeneous way<\/strong> through all its formats; In short, a <strong>success in its new method of communication<\/strong> with customers. This success is especially reflected in these points:<\/p>\n<ul>\n<li>\n<li><strong>A website that reflects the Innovation Strategies identity<\/strong>. IS&#8217;s website has the contents and graphic proposal defined in the corporate profile, so that the company&#8217;s values and identity are clearly transmitted through its website.<\/li>\n<li>\n<li><strong>Improved online positioning<\/strong>. IS has improved its position in organic searches thanks to the structuring, programming and contents of its website, designed from the beginning for a correct SEO positioning.<\/li>\n<li>\n<li><strong>A differentiated brand<\/strong>. The inclusion of employees as the company&#8217;s image has generated a closer relationship with customers, an image of trust and differentiation from the competition in the sector.<br \/>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39ecdb7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"39ecdb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3270a54\" data-id=\"3270a54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a4b6c elementor-widget elementor-widget-image\" data-id=\"a9a4b6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Foto-1.jpg\" class=\"attachment-large size-large wp-image-9310\" alt=\"\" srcset=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Foto-1.jpg 1920w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Foto-1-1024x528.jpg 1024w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Foto-1-768x396.jpg 768w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Foto-1-1536x792.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32abf9e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"32abf9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e194a30\" data-id=\"e194a30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bd37dd elementor-widget elementor-widget-image\" data-id=\"3bd37dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Logo.jpg\" class=\"attachment-large size-large wp-image-9314\" alt=\"\" srcset=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Logo.jpg 1920w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Logo-1024x528.jpg 1024w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Logo-768x396.jpg 768w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Logo-1536x792.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9404296 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9404296\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7a9205\" data-id=\"c7a9205\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-344ff16 elementor-widget elementor-widget-text-editor\" data-id=\"344ff16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>A differentiated brand<\/h3>\n<p>The inclusion of employees as the company&#8217;s image has generated a closer relationship with customers, an image of trust and differentiation from the competition in the sector.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1367c0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d1367c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1174dc\" data-id=\"d1174dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eeb8add elementor-widget elementor-widget-image\" data-id=\"eeb8add\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Perfil.jpg\" class=\"attachment-large size-large wp-image-9315\" alt=\"\" srcset=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Perfil.jpg 1920w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Perfil-1024x528.jpg 1024w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Perfil-768x396.jpg 768w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Perfil-1536x792.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-986bdfb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"986bdfb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05806f2\" data-id=\"05806f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dea3dc elementor-widget elementor-widget-image\" data-id=\"7dea3dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Foto-3.jpg\" class=\"attachment-large size-large wp-image-9312\" alt=\"\" srcset=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Foto-3.jpg 1920w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Foto-3-1024x528.jpg 1024w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Foto-3-768x396.jpg 768w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Foto-3-1536x792.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf5dfb9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bf5dfb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30f5262\" data-id=\"30f5262\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-927b4a3 elementor-widget elementor-widget-image\" data-id=\"927b4a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Website.jpg\" class=\"attachment-large size-large wp-image-9316\" alt=\"\" srcset=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Website.jpg 1920w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Website-1024x528.jpg 1024w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Website-768x396.jpg 768w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-Innovation-Website-1536x792.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Define, Differentiate and Communicate are the three pillars of Innovation Strategies&#8217; success story during the development of its branding and web design.<\/p>\n","protected":false},"author":1,"featured_media":9180,"parent":12561,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"categories":[280,300],"tags":[],"class_list":["post-12686","page","type-page","status-publish","has-post-thumbnail","hentry","category-casos-de-exito","category-success-stories"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/12686"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=12686"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/12686\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/12561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/9180"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=12686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=12686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=12686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}