{"id":12688,"date":"2023-04-03T16:12:51","date_gmt":"2023-04-03T16:12:51","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/success-stories\/logitravel-content-that-gives-credibility\/"},"modified":"2023-04-09T17:30:29","modified_gmt":"2023-04-09T17:30:29","slug":"logitravel-videomarketing","status":"publish","type":"page","link":"https:\/\/amara-marketing.com\/en\/success-stories\/logitravel-videomarketing\/","title":{"rendered":"Logitravel: Content that gives credibility"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12688\" class=\"elementor elementor-12688 elementor-5901\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f973d4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f973d4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3068c92\" data-id=\"3068c92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dde9c66 elementor-widget elementor-widget-image\" data-id=\"dde9c66\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"214\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/Logo-Tui.png\" class=\"attachment-large size-large wp-image-10631\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8e5e11\" data-id=\"e8e5e11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb54ee4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb54ee4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-860fa28\" data-id=\"860fa28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a89673 elementor-widget elementor-widget-text-editor\" data-id=\"5a89673\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The objective of this project was to increase the booking of vacation packages by influencing the decision making process of travel consumers through a strategy of quality content with which users can retain the message conveyed by the brand.<\/strong><\/p>\n<p><strong>Logitravel<\/strong><\/p>\n<p>Logitravel.com is an online travel agency (OTA) specializing in the sale of cruises, vacation packages and coastal hotels. Belonging to an International Tourist Group that manages millions of passengers a year offering a transparent and quality service, Logitravel is currently present in Spain, Italy, Portugal, Germany, France, United Kingdom, Finland and Brazil.<\/p>\n<p>As a company, its mission is to offer a <strong>comprehensive service<\/strong> covering <strong>all the phases of the purchase cycle of its customers<\/strong> (<em>traveller&#8217;s journey<\/em>) starting from the moment they begin to search about their vacation. From offering inspiration in the <em>dreaming<\/em> phase with access to extensive information on destinations, to the complementary offer they can choose in the <em>booking<\/em> stage, with the aim of satisfying the needs of its consumers and meeting their expectations.<\/p>\n<p>Logitravel achieved, in 2014, a turnover of \u20ac514 million and recorded a total of 62 million unique users. 2.5 million people booked their vacations on its website. Its vision is to be a leader in the distribution of quality tourism services and a benchmark for its competitors to follow.<\/p>\n<p>Download here the leaflet on the <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/2074697\/Presentaciones_de_producto\/1607-AMA-casodexito-Logitravel-folleto-Videomarketing-HubSpot-EN-v3.pdf\" target=\"_blank\" rel=\"noopener\">Logitravel videomarketing success story<\/a>.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-897beb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"897beb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7e99f0\" data-id=\"e7e99f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8c6a3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8c6a3f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6a79ef\" data-id=\"d6a79ef\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6fc724 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"d6fc724\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2251\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2251\" aria-expanded=\"false\"><h2 style=\"font-size: 22px\">The challenge<\/h2><\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2252\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2252\" aria-expanded=\"false\"><h2 style=\"font-size: 22px\">The solution<\/h2>.<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2253\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2253\" aria-expanded=\"false\"><h2 style=\"font-size: 22px\">Results<\/h2>.<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2251\" aria-expanded=\"false\"><h2 style=\"font-size: 22px\">The challenge<\/h2><\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2251\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2251\" tabindex=\"0\" hidden=\"false\"><p>The <strong>purchase cycle<\/strong> of online <strong>travel<\/strong> consumers has <strong>relatively <strong>complex<\/strong> conversion processes<\/strong>, while to move from one state to another (<em>dreaming<\/em>, <em>planning<\/em>, <em>booking<\/em>, <em>experiencing<\/em>) users need to consume quality information from a trusted source. And generally, for those travelers who are going to invest a considerable amount of their savings in taking a trip, the transparency of this information is especially relevant prior to booking.\u00a0<\/p>\n<p>Thus, a <strong>content creation and distribution strategy<\/strong> is vital for an online business, such as Logitravel, which not only tries to attract consumers, but aims to <strong>shorten the conversion time between the phases <\/strong>of their consumer purchase cycle (<strong><em>traveler&#8217;s journey<\/em><\/strong>), making itself known in the right channel. <\/p>\n<p>However, not all content formats, nor all platforms achieve the same <em>engagement<\/em> and or retention. So how was it possible for Logitravel to deliver a motivational message while increasing its online presence and driving more targeted conversions to its website? How was it possible to shorten the decision process to advance users to the <em>booking<\/em> stage?<\/p>\n<\/p>\n<p><em>How could Logitravel&#8217;s online presence be increased and more conversions driven to its website?<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2252\" aria-expanded=\"false\"><h2 style=\"font-size: 22px\">The solution<\/h2>.<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2252\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2252\" tabindex=\"0\" hidden=\"hidden\"><p>It is a fact that users are consuming more and more content in <strong>video<\/strong> format. According to an analysis by <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noopener\">Cisco<\/a>, <strong>more than 80% of all Internet traffic<\/strong> will be due to video consumption. Seg\u00fan <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing?__hstc=62294899.c44bf73a76d8fae16fefca796c36e79e.1679930191328 .1680530066563.1680538283397.10&amp;__hssc=62294899.1. 168053828283397&amp;__hsfp=505957538\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, <strong>currently 78% of online users<\/strong> consume video content <strong>every week<\/strong> and 55% every day, especially on <strong>YouTube<\/strong>, the second most trafficked site after Google. <\/p>\n<p>In fact, according to YouTube, <strong>almost a third of all Internet users consume content on its platform<\/strong> which shows the importance of this format for today&#8217;s consumers. In addition, video gets a brand&#8217;s message across much more effectively. Viewers <strong>retain 95% of a message<\/strong> when watching it in video, compared to 10% when reading it in text (<a href=\"https:\/\/www.wirebuzz.com\/\" target=\"_blank\" rel=\"noopener\">Wirebuzz<\/a>). <\/p>\n<p>For this reason, as a strategic solution for Logitravel, content pieces in this format were proposed, with the aim of converting more users in the <em>planning<\/em> phase of their purchase cycle (<em>traveler&#8217;s journey<\/em>). In this case, <strong>two-minute<\/strong> pieces were made of different selected destinations. In them, an inspirational part was combined with a voiceover related to the most outstanding areas of the destination, and another transactional part, animated with Motion Graphics that incorporated a CTA&#8217;s (Call&#8217;s to Action) to encourage conversion to the <em>booking<\/em> phase.\u00a0<\/p>\n<p>These videos were broadcast in a <strong>YouTube campaign<\/strong> to increase Logitravel&#8217;s visibility. But also, on the other hand, a <strong>national television advertising campaign<\/strong> was carried out, with 20-second spots that summarized the experience offered in the impact videos of the previous ones and with a unique CTA.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2253\" aria-expanded=\"false\"><h2 style=\"font-size: 22px\">Results<\/h2>.<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2253\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2253\" tabindex=\"0\" hidden=\"hidden\"><p>In general terms, video has transformed the way in which businesses sell their products and consumers purchase them, influenced by the content generated on different platforms where the weight of audiovisual pieces is fundamental, such as YouTube.<\/p>\n<p>This social platform, besides being the second most important search engine, is a source of relevant information for users, especially those whose decision making is more complex. Hence the importance of having a presence and consolidating a strategy. Thanks to the implementation of a video marketing strategy, Logitravel achieved:<\/p>\n<\/p>\n<ol>\n<li>\n<li><strong>More than 2 million views <\/strong>on YouTube in less than three months.<\/li>\n<li>\n<li><strong>A notable growth in bookings <\/strong>on vacation packages through the website logitravel.com.<\/li>\n<li>\n<li><strong>A relevant increase in requests <\/strong>for co-marketing actions with respect to the previous year.<\/li>\n<\/ol>\n<li><\/ol>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39ecdb7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"39ecdb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3270a54\" data-id=\"3270a54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a4b6c elementor-widget elementor-widget-image\" data-id=\"a9a4b6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Foto-1.jpg\" class=\"attachment-large size-large wp-image-9192\" alt=\"\" srcset=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Foto-1.jpg 1920w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Foto-1-1024x528.jpg 1024w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Foto-1-768x396.jpg 768w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Foto-1-1536x792.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32abf9e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"32abf9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e194a30\" data-id=\"e194a30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bd37dd elementor-widget elementor-widget-image\" data-id=\"3bd37dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-1-Tailandia.jpg\" class=\"attachment-large size-large wp-image-9193\" alt=\"\" srcset=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-1-Tailandia.jpg 1920w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-1-Tailandia-1024x528.jpg 1024w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-1-Tailandia-768x396.jpg 768w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-1-Tailandia-1536x792.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9404296 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9404296\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7a9205\" data-id=\"c7a9205\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe6822a elementor-widget elementor-widget-text-editor\" data-id=\"fe6822a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Inspiration vs transaction<\/h3>\n<p><strong>Two-minute pieces<\/strong> were created for different selected destinations. In them, an inspirational part was combined with a voiceover related to the most outstanding areas of the destination, and another transactional part, animated with Motion Graphics that incorporated a CTA&#8217;s (Call&#8217;s to Action) to encourage conversion to the <em>booking<\/em> phase.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-344ff16 elementor-widget elementor-widget-text-editor\" data-id=\"344ff16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Thanks to the implementation of a video marketing strategy, Logitravel achieved:<\/h3>\n<p>More than 2 million views on YouTube in less than three months.<\/p>\n<p>A significant increase in bookings of vacation packages through the website logitravel.com.<\/p>\n<p>A significant increase in requests for co-marketing actions compared to the previous year.<\/p>\n<p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1367c0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d1367c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1174dc\" data-id=\"d1174dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eeb8add elementor-widget elementor-widget-image\" data-id=\"eeb8add\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Capturas.jpg\" class=\"attachment-large size-large wp-image-9191\" alt=\"\" srcset=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Capturas.jpg 1920w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Capturas-1024x528.jpg 1024w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Capturas-768x396.jpg 768w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Capturas-1536x792.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-986bdfb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"986bdfb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05806f2\" data-id=\"05806f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dea3dc elementor-widget elementor-widget-image\" data-id=\"7dea3dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-2-Marruecos-1.jpg\" class=\"attachment-large size-large wp-image-9370\" alt=\"\" srcset=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-2-Marruecos-1.jpg 1920w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-2-Marruecos-1-1024x528.jpg 1024w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-2-Marruecos-1-768x396.jpg 768w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-2-Marruecos-1-1536x792.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-064a096 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"064a096\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a98791\" data-id=\"4a98791\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-664ac85 elementor-widget elementor-widget-image\" data-id=\"664ac85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-4-Mexico-1.jpg\" class=\"attachment-large size-large wp-image-9372\" alt=\"\" srcset=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-4-Mexico-1.jpg 1920w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-4-Mexico-1-1024x528.jpg 1024w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-4-Mexico-1-768x396.jpg 768w, https:\/\/amara-marketing.com\/wp-content\/uploads\/IMG-TLogitravel-Video-4-Mexico-1-1536x792.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Caso de \u00e9xito de una de las OTAs relevantes en Espa\u00f1a, Logitravel, en estrategia de contenidos y video marketing con el objetivo de mejorar su presencia online.Success story of one of the relevant OTAs in Spain, Logitravel, in content and video marketing strategy with the aim of improving its online presence.<\/p>\n","protected":false},"author":1,"featured_media":9186,"parent":12561,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"categories":[300],"tags":[],"class_list":["post-12688","page","type-page","status-publish","has-post-thumbnail","hentry","category-success-stories"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/12688"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=12688"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/12688\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/12561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/9186"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=12688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=12688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=12688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}