{"id":13448,"date":"2023-04-23T10:21:01","date_gmt":"2023-04-23T10:21:01","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/does-your-hotel-need-a-rebranding\/"},"modified":"2023-05-27T21:20:12","modified_gmt":"2023-05-27T21:20:12","slug":"does-your-hotel-need-a-rebranding","status":"publish","type":"page","link":"https:\/\/amara-marketing.com\/en\/does-your-hotel-need-a-rebranding\/","title":{"rendered":"Does your hotel need a rebranding?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13448\" class=\"elementor elementor-13448 elementor-13146\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48f7e11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48f7e11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66ab13c1\" data-id=\"66ab13c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aa498f5 elementor-widget elementor-widget-text-editor\" data-id=\"3aa498f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"s4\">Work on a new <\/span><span class=\"s4\">branding<\/span><span class=\"s4\">that improves your customers&#8217; perception of your hotel<\/span><\/h2>\n<p><span class=\"s5\">Every day we encounter brands that influence us when making decisions. <\/span><span class=\"s5\">As consumers we value these brands based on what they convey to us<\/span><span class=\"s5\">. <\/span><span class=\"s5\">In the competitive world of tourism, differentiating your hotel from the rest is particularly important. And <\/span><span class=\"s5\">branding<\/span><span class=\"s5\">strategy<\/span><span class=\"s5\">is what helps you define your hotel&#8217;s brand. It helps to concretize its visual, emotional and communicative traits.<\/span><\/p>\n<p><\/span><\/p>\n<p><span><span class=\"s5\">.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b95ba elementor-widget elementor-widget-image\" data-id=\"95b95ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"91\" height=\"8\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/Email-Linea-Decorativa.png\" class=\"attachment-thumbnail size-thumbnail wp-image-10292\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742c667 elementor-widget elementor-widget-text-editor\" data-id=\"742c667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"row-fluid-wrapper row-depth-1 row-number-13 \"><div class=\"row-fluid \"><div class=\"span12 widget-span widget-type-custom_widget \" data-widget-type=\"custom_widget\" data-x=\"0\" data-w=\"12\"><div id=\"hs_cos_wrapper_module_1574934027178829\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\"><h2>Contenidos<\/h2><\/div><\/div><\/div><\/div><div class=\"row-fluid-wrapper row-depth-1 row-number-14 \"><div class=\"row-fluid \"><div class=\"span12 widget-span widget-type-custom_widget \" data-widget-type=\"custom_widget\" data-x=\"0\" data-w=\"12\"><div id=\"hs_cos_wrapper_module_1574934270770916\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\"><p><strong>\u00bfCu\u00e1ndo deber\u00edas hacer un rebranding?<\/strong><\/p><p>Un rebranding no tiene por qu\u00e9 suponer un cambio global de tu marca porque sea mala. Sin embargo, es vital detectar el momento en que una estrategia de branding est\u00e1 empezando a fallar, y tomar esta parte que es necesario corregir.<\/p><p><strong>\u00bfQu\u00e9 necesitas analizar antes del rebranding de tu hotel?<\/strong><\/p><p>Antes de lanzarte al nuevo planteamiento de tu marca, es necesario analizar la situaci\u00f3n de tu hotel, tanto a nivel interno como respecto al sector tur\u00edstico actual.<\/p><p><strong>\u00bfQu\u00e9 deber\u00eda incluir tu rebranding?<\/strong><\/p><p>Te ofrecemos un check-list con todos los elementos fundamentales para un rebranding de \u00e9xito. Ser\u00e1 de gran utilidad para comprender qu\u00e9 necesitas potenciar en la marca de tu hotel, como tambi\u00e9n para ponerte de acuerdo con la agencia de marketing encargada de gestionar tu rebranding.<\/p><p><strong>\u00bfQu\u00e9 m\u00e1s debes saber para dar vida a la marca de tu hotel?<\/strong><\/p><p>El rebranding no termina tras la aplicaci\u00f3n de la nueva marca: es fundamental analizar el impacto de la misma en tu p\u00fablico objetivo.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Do you need a rebranding? We have prepared for you an eBook with what you need to consider before getting down to work with the rebranding of your hotel.<\/p>\n","protected":false},"author":1,"featured_media":10558,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"categories":[304,309],"tags":[],"class_list":["post-13448","page","type-page","status-publish","has-post-thumbnail","hentry","category-landing-page","category-landing-page-en"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/13448"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=13448"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/13448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/10558"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=13448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=13448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=13448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}