{"id":13556,"date":"2023-04-23T14:40:15","date_gmt":"2023-04-23T14:40:15","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/free-guide-15-ways-of-segmentation-to-boost-your-direct-bookings\/"},"modified":"2023-04-24T20:18:28","modified_gmt":"2023-04-24T20:18:28","slug":"free-guide-15-ways-of-segmentation-to-boost-your-direct-bookings","status":"publish","type":"page","link":"https:\/\/amara-marketing.com\/en\/free-guide-15-ways-of-segmentation-to-boost-your-direct-bookings\/","title":{"rendered":"Free guide: 15 ways of segmentation to boost your direct bookings"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13556\" class=\"elementor elementor-13556 elementor-13221\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48f7e11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48f7e11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66ab13c1\" data-id=\"66ab13c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aa498f5 elementor-widget elementor-widget-text-editor\" data-id=\"3aa498f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Are you having trouble driving bookings on your hotel website?<\/strong><\/h2>\n<p>One of the obstacles that hotels encounter on their websites is the lack of strategies to increase their direct bookings. Traffic is not really the problem but the conversion that encourages more customers to come to your hotel. Do you know if you are implementing the <strong>right actions to convert<\/strong> contacts into customers? Do you think there is something your strategies are lacking? <\/p>\n<p>Maybe the answer is segmentation. Divide your contact database into groups that allow you to create and send the right content. <strong>After reading this guide you will know what to do with the information you get from your leads<\/strong> (sales opportunities) and the best way to use that data with the segmentation of your contact list.<\/p>\n<p>Fill out the form and you will instantly receive the guide in your email.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b95ba elementor-widget elementor-widget-image\" data-id=\"95b95ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"91\" height=\"8\" src=\"https:\/\/amara-marketing.com\/wp-content\/uploads\/Email-Linea-Decorativa.png\" class=\"attachment-thumbnail size-thumbnail wp-image-10292\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742c667 elementor-widget elementor-widget-text-editor\" data-id=\"742c667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Content you will find in the guide<\/strong><\/h2>\n<p>The importance of segmenting<\/p>\n<p>How to segment your contact list<\/p>\n<p>How to generate personalized content<\/p>\n<p>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data collection is nowadays the cornerstone of the most efficient marketing strategies. It is easy to understand why this operation is so important: when you know your audience and interest segments, you will have an advantage to develop targeted strategies and save resources.<\/p>\n","protected":false},"author":1,"featured_media":10524,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"categories":[309],"tags":[],"class_list":["post-13556","page","type-page","status-publish","has-post-thumbnail","hentry","category-landing-page-en"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/13556"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=13556"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/pages\/13556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/10524"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=13556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=13556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=13556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}