{"id":12552,"date":"2019-01-31T09:00:00","date_gmt":"2019-01-31T09:00:00","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/how-to-choose-the-colour-that-best-represents-your-tech-company\/"},"modified":"2023-04-08T20:07:52","modified_gmt":"2023-04-08T20:07:52","slug":"concepts-colour-represent-technology-company","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/sin-categorizar\/concepts-colour-represent-technology-company\/","title":{"rendered":"How to choose the colour that best represents your Tech company?"},"content":{"rendered":"
<\/div>

Colour plays a tremendous role in establishing a company\u2019s overall feel. By developing a specific palette, you can create a consistent look whilst tapping into people\u2019s subliminal thought processes. This can not only affect the way that people choose to interact with your business, but can also be used to attract attention, express meaning, drive conversions and earn the loyalty of your customers. Choosing colours can take careful planning, however when implemented correctly, they can optimise the results in your business.<\/p>\n

<\/p>\n

In this article, we will highlight some helpful tips for choosing colours that can best represent your technology company, express who your company is and gain the right reaction from your target audience.<\/p>\n

Linking colours to concepts to best represent a technology company<\/strong><\/h3>\n

In this blog post, we will take a closer look at:<\/p>\n

1. Why is colour important?<\/a> <\/strong><\/p>\n

2. The psychology of colour<\/a><\/strong><\/p>\n

3. Considering colour in website design<\/a><\/strong><\/p>\n

4. Choosing the right palette<\/a><\/strong><\/p>\n

4.1.\u00a0The basics of colour<\/a><\/strong><\/p>\n

4.2. Colour concept terminology<\/a><\/strong><\/p>\n

5. Tips for colour implementations<\/a><\/strong><\/p>\n

1. Why is colour important?<\/strong><\/h3>\n

Colour is one of the most powerful tools <\/strong>in a business. It plays a critical role as this is where the first impressions of customers are based<\/strong>. Colour is the key to producing good identity and is far more than just a visual aid. \u00a0Colour conveys emotions, feelings and experiences, with 93% of consumers influenced by colours and visual appearance<\/strong> (Help Scout<\/a>, 2018). People decide whether or not they like a product in 90 seconds or less, with 90% of that decision based solely on colour (99designs<\/a>, 2018).<\/p>\n

Colour is one of the single most crucial elements when creating a <\/strong>brand<\/a><\/strong>. Understanding the importance and influence that colour has on your technology business is key to producing a strong and cohesive identity<\/strong>. Colour initially conveys no meaning when it stands alone but connotes feelings and emotions that alter depending on culture, time, personal experience\u00a0or gender<\/strong>. Furthermore, colour plays a major role in our visual perception and so a fundamental grasp of\u00a0its perception in graphics and web design is critical in order to create a palette that evokes the right reaction from\u00a0your audience. Moreover,\u00a0it helps us to process and store images more efficiently than colourless (black and white) images. In fact, advertisements in colour are read up to 42% more than the same advertisements in black and white (Science Daily<\/a>, 2018),<\/p>\n

Colour is one of the most effective ways to convey a message or\u00a0gain the\u00a0attention of prospective customers<\/strong>. Roughly 6 in 10 people will decide if they are attracted to a\u00a0brand;\u00a0a decision is based on colour alone.\u00a0In fact, colour increases brand and mark recognition by up to 80% (University of Loyola, 2017)<\/a>.<\/p>\n

2. The psychology of colour<\/strong><\/h3>\n

Colour\u00a0has been known to have a powerful<\/strong>\u00a0psychological<\/strong>\u00a0impact<\/strong> on people’s behaviour and decisions, passing subtle messages about your brand. This knowledge can be implemented in marketing<\/strong>\u00a0strategies and the overall design of your technology company<\/strong>\u00a0to evoke certain emotions\u00a0from your target audience.<\/p>\n

Additional studies have revealed our brains\u00a0prefer immediately recognisable brands (Science Daily<\/a>, 2018), which makes colour an important element when creating a brand identity<\/strong>. When it comes to picking the right colour,\u00a0research has found\u00a0that predicting consumer reaction to colour appropriateness is far more important than the individual colour itself (Help Scout<\/a>, 2018).<\/p>\n

Psychologists have documented that colour does more than appeal to the senses. It boosts memory and addresses one of our basic neurological needs for stimulation<\/strong>. With all this at stake, knowing how to use colour is more important than ever before.<\/p>\n

3. Considering colour in website design<\/strong><\/h3>\n

Choosing a good colour scheme for your website could be daunting, especially if\u00a0you are not confident about your colour coordination ability. However, choosing the right\u00a0colours for your website is crucial for your success as they can be your most powerful tool to gain a reaction from your targeted audience<\/strong>. You can use colours to stir your visitors\u2019 emotions or even\u00a0draw attention to a call-to-action <\/strong>on your website.<\/p>\n

Choosing an appropriate colour combination in the website design process is considered one of the most important elements in creating a successful website. Psychologists have revealed that people are susceptible on a subconscious level to colour impressions and that over 60% of acceptance or rejection of a website is tied to this very fact. (Science Daily<\/a>, 2018), The choice of colour has the ability to generate a positive impact to the visitor<\/strong> and as a result, makes a visitor want to stay longer.\u00a0 It is a well known fact,\u00a0that the longer a visitor stays on your website, the more chance\u00a0you have of\u00a0enticing them to take action.\u00a0 Judgement can be subconsciously based on colour schemes\u00a0so your palette must not contradict your brands philosophy.<\/p>\n

Moreover, colour is a compelling tool in graphic design<\/strong>. It can be used to emphasise elements, attract attention, evoke emotion, organise content and help designs to look aesthetically pleasing<\/strong>.<\/p>\n

4. Choosing the right palette<\/strong><\/h3>\n

Effective colour selection takes meticulous planning<\/strong>. When executed correctly, it can have a positive impact on how your visitors translate what they see on your website<\/strong> beyond its layout, typography or\u00a0content<\/a>. However, it can be\u00a0difficult to\u00a0choose\u00a0the right colours if you’re unaware of how colour selection works. This is why you need to have some basic understanding of colour theory.\u00a0<\/strong>Remember, when deciding on the appropriate colour for a website, consideration should\u00a0always be given to\u00a0your target audience<\/strong>.<\/p>\n

4.1 The\u00a0basics of colour<\/strong><\/h4>\n