{"id":13656,"date":"2018-10-25T13:00:00","date_gmt":"2018-10-25T13:00:00","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/10-steps-to-create-your-hotel-name\/"},"modified":"2018-10-25T13:00:00","modified_gmt":"2018-10-25T13:00:00","slug":"10-steps-to-create-your-hotel-name","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/travel-blog\/10-steps-to-create-your-hotel-name\/","title":{"rendered":"10 steps to create your hotel name"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><h2><span class=\"ez-toc-section\" id=\"1_Take_as_much_time_as_you_need\"><\/span><strong id=\"1\">1. Take as much time as you need<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As they say, rushing is very bad. That&#8217;s why we urge you to take your time in creating the name for your hotel. It won&#8217;t be enough with a single brainstorm or a single day of reflection, it will probably take you a while to get the right name for your hotel.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/amara-marketing.com\/en\/travel-blog\/10-steps-to-create-your-hotel-name\/#1_Take_as_much_time_as_you_need\" >1. Take as much time as you need<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/amara-marketing.com\/en\/travel-blog\/10-steps-to-create-your-hotel-name\/#2_Define_the_values_of_your_hotel\" >2. Define the values of your hotel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/amara-marketing.com\/en\/travel-blog\/10-steps-to-create-your-hotel-name\/#3_Study_the_current_situation_in_the_hotel_industry\" >3. Study the current situation in the hotel industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/amara-marketing.com\/en\/travel-blog\/10-steps-to-create-your-hotel-name\/#4_Say_goodbye_to_traditional_names\" >4. Say goodbye to traditional names<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/amara-marketing.com\/en\/travel-blog\/10-steps-to-create-your-hotel-name\/#5_The_name_must_sell_the_value_of_your_hotel\" >5. The name must sell the value of your hotel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/amara-marketing.com\/en\/travel-blog\/10-steps-to-create-your-hotel-name\/#6_Keep_SEO_and_SEM_strategies_in_mind\" >6. Keep SEO and SEM strategies in mind<\/a><\/li><\/ul><\/nav><\/div>\n\n<p> <!--more--> <\/p>\n<p>This temporary dedication <strong>will save you trouble in the future<\/strong>. Imagine that you later lose interest in the name you have assigned to your hotel, and decide to change your name. Introducing this new name in your company would mean a great investment of your time in making the necessary changes, and also a great economic cost. To save yourself from these situations in the future, better spend the time necessary to choose the most appropriate name at the beginning.<\/p>\n<p>{{{cta(&#8216;bb2971b9-bf36-4c36-8edc-75223dba5208&#8217;)}}<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Define_the_values_of_your_hotel\"><\/span><strong id=\"2\">2. Define the values of your hotel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The name of your hotel is just a label: your customers will relate that name directly to your services. Therefore, before choosing a name, your team must <strong>be very clear about your hotel&#8217;s philosophy<\/strong>.<\/p>\n<p>What is your hotel&#8217;s <strong>reason for existing<\/strong>? What does your hotel offer that your customers can&#8217;t get elsewhere? What specific group of customers do you want to have staying at your establishment? What are <strong>your goals and what are your objectives to achieve them<\/strong>? These are questions that will take time to answer, but it is undoubtedly a very important process to know the<strong>values that will support your brand<\/strong> and the differential values of your hotel<\/strong>.<\/p>\n<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Study_the_current_situation_in_the_hotel_industry\"><\/span><strong id=\"3\">3. Study the current situation in the hotel industry<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just as you have studied your company, you should study the state of your industry. If you take a look at your competitors&#8217; names and study them, you will probably see that some of them have managed to convey their different value in the industry through their name, while others have preferred to go for more common names.<span style=\"background-color: transparent;\">&nbsp;<\/span><\/p>\n<p>What do your competitors&#8217; names convey to you? Are they offering the same thing as you? What kind of name could make an impact in the industry right now? These questions can help you analyze the industry and guide you a little further down the path to your hotel name.<\/p>\n<p><nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Say_goodbye_to_traditional_names\"><\/span><strong id=\"4\">4. Say goodbye to traditional names<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Competition in the hotel industry is very high, and there will be a lot of hotels with very similar names. For years many have opted for more common words, but <strong>there comes a time when their name does not differentiate them<\/strong>. Dare to be different and, among the ideas you choose, opt for the one that you know will define you and also attract attention.<\/p>\n<p>Watch out! Don&#8217;t choose very long or complicated words. Taking into account the values of your company, you will surely find many short and attractive words that define the value of your hotel. The goal is that <strong>your customers will easily remember the name of your hotel.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_The_name_must_sell_the_value_of_your_hotel\"><\/span><strong id=\"5\">5. The name must sell the value of your hotel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No matter how beautiful the words you choose for your name are, remember that there must be a <strong>relationship between the name and your brand<\/strong>. If you are clear about your hotel&#8217;s philosophy, you will know that not all words will represent it. The key is <\/span><strong style=\"background-color: transparent;\">finding a balance<\/strong><span style=\"background-color: transparent;\">: opt for originality without losing meaning. If you choose a name that does not convey the philosophy of your hotel, it is possible that <\/strong><strong style=\"background-color: transparent;\">your brand will lose value<\/strong><span style=\"background-color: transparent;\">.<\/span><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong><strong><img decoding=\"async\" src=\"https:\/\/cdn2.hubspot.net\/hubfs\/2074697\/17560299578_19ff83eeb3_k.jpg\" alt=\"steps create hotel name\" width=\"2048\" style=\"width: 2048px;\"><\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">Source: <a href=\"https:\/\/www.flickr.com\/photos\/robbertholf\/17560299578\/\" rel=\"nofollow noopener\" target=\"_blank\">Flickr (CC BY 2.0) Rob Bertholf<\/a> || Cover photo: <a href=\"https:\/\/www.flickr.com\/photos\/southbeachcars\/11131807465\" rel=\"nofollow noopener\" target=\"_blank\">Flickr (CC BY 2.0)&nbsp;Phillip Pessar<\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Keep_SEO_and_SEM_strategies_in_mind\"><\/span><strong id=\"6\">6. Keep SEO and SEM strategies in mind<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The name of your hotel will be a key part of your website strategy, as when using search engines, customers should quickly find the site and the hotel&#8217;s website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing the name for your hotel is a key decision to present your hotel brand in the tourism sector. Here are 10 steps to take into account to find the right name for your hotel.<\/p>\n","protected":false},"author":1,"featured_media":11141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[299],"tags":[],"class_list":["post-13656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-blog"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=13656"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/11141"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=13656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=13656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=13656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}