{"id":13745,"date":"2016-05-24T08:00:00","date_gmt":"2016-05-24T08:00:00","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/benefits-of-video-marketing-for-your-hotel-chain\/"},"modified":"2016-05-24T08:00:00","modified_gmt":"2016-05-24T08:00:00","slug":"benefits-of-video-marketing-for-your-hotel-chain","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/travel-blog\/benefits-of-video-marketing-for-your-hotel-chain\/","title":{"rendered":"Benefits of video marketing for your hotel chain"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>It is clear that video is in fashion. But it is not a passing fad. This is an upward trend. There are many benefits of video marketing for your hotel chain. The latest statistics make this clear:<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>\n<p style=\"line-height: 1em;\"><span style=\"font-size: 20px;\">Video accounts for 55% of Internet traffic consumption and in 2017 the figure will rise to 67%.<\/span><\/p>\n<\/li>\n<li>\n<p style=\"line-height: 1em;\"><span style=\"font-size: 20px;\">7 out of 10 people positively change their perception of your brand after viewing your hotel video.<\/span><\/p>\n<\/li>\n<li>\n<p style=\"line-height: 1em;\"><span style=\"font-size: 20px;\">85% of people who viewed your hotel&#8217;s video are more likely to book than those who did not.<\/span><\/p>\n<\/li>\n<li>\n<p style=\"line-height: 1em;\"><span style=\"font-size: 20px;\">75% of the people who have seen your video share it.<\/span><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/amara-marketing.com\/wp-content\/uploads\/beneficios_video_marketing.jpeg\" alt=\"benefits_video_marketing.jpeg\" title=\"benefits_video_marketing.jpeg\" width=\"1024\" style=\"width: 1024px;\" data-constrained=\"true\" caption=\"false\"><\/p>\n<p>Interesting figures, don&#8217;t you think? But it&#8217;s a pity that most medium and small hotel chains think it doesn&#8217;t suit them. Let us tell you that you are wrong. Today, a large or small chain or a simple ten-room establishment can and should have a promotional video. It&#8217;s a key piece of Inbound marketing, in general small business terms, so it stands up for itself.&nbsp;<\/p>\n<p>But if we focus on the hotel sector, there are two lines, just two distinct axes, that have a lot of benefits and that will trigger an increase in your bookings.<\/p>\n<h4>Experiential line<\/h4>\n<p>A vide is a storytelling, a narration, the essence of content marketing. So advocates <a href=\"https:\/\/www.linkedin.com\/pulse\/why-storytelling-essential-content-marketing-sarah-mitchell\" target=\"_blank\" rel=\"noopener\">Sarah Mitchell<\/a>, Director of Content Strategy at Lush Digital Media. It is the ideal bait to create engagement, to connect with the audience, with your future customers. In addition, it is a way for the public to put &#8220;a face&#8221; to your brand because it makes it visible.<\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-undefined\"><iframe class=\"hs-responsive-embed-iframe\" xml=\"lang\" src=\"\/\/player.vimeo.com\/video\/135405004?title=0&amp;byline=0\" width=\"1024\" height=\"560\" allowfullscreen=\"allowfullscreen\" data-service=\"undefined\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<h4>Rational line<\/h4>\n<p>We could go on forever telling you about the wonders of video marketing. It is a key piece to improve your SEO positioning. Think about it. Don&#8217;t get left behind. The hotel world is highly competitive and it pays to be there. Can you imagine your video being shared by thousands of people? We&#8217;re not saying it&#8217;s easy. What is clear is that if you don&#8217;t bet on it, you will never succeed. Here you will find some <a href=\"http:\/\/www.dummies.com\/how-to\/content\/the-seo-benefits-of-video.html\" target=\"_blank\" rel=\"noopener\">tips that will help you to improve your positioning on the net<\/a>.&nbsp;<\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-undefined\"><iframe class=\"hs-responsive-embed-iframe\" xml=\"lang\" src=\"\/\/player.vimeo.com\/video\/171950520?title=0&amp;byline=0\" width=\"1024\" height=\"843\" allowfullscreen=\"allowfullscreen\" data-service=\"undefined\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>Of course you can make a video with your cell phone, or ask for help from your neighbor&#8217;s friend who showed you his shiny new camera last month&#8230; But do you really leave the image of your hotel in his hands? Do you know how many times a video goes around the Internet? Do you really want people around the world or, more importantly, your potential customers to have a perception of your hotel that does not match reality? Get advice from the best. In things like this, you shouldn&#8217;t gamble.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing is not a fad. This is an upward trend. There are many benefits of video marketing for your hotel chain.<\/p>\n","protected":false},"author":1,"featured_media":8559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[299],"tags":[],"class_list":["post-13745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-blog"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13745"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=13745"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/8559"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=13745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=13745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=13745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}