{"id":13756,"date":"2016-07-28T08:00:00","date_gmt":"2016-07-28T08:00:00","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/experiences-tourism-online\/"},"modified":"2016-07-28T08:00:00","modified_gmt":"2016-07-28T08:00:00","slug":"experiences-tourism-online","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/travel-blog\/experiences-tourism-online\/","title":{"rendered":"Sell online tourism experiences"},"content":{"rendered":"
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Have you heard of experiential marketing? Unlike traditional marketing, emotional marketing<\/strong> focuses on the experiences that the customer obtains when consuming a product or service.<\/p>\n

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Today’s users are no longer satisfied with being sold a tangible product, they want to know what exciting experiences you will bring them.<\/p>\n

{{cta(‘bb2971b9-bf36-4c36-8edc-75223dba5208’)}}<\/p>\n

Experiences <\/span>create emotions. And emotions are the starting point for every decision. If you want the user to decide for you<\/strong>, show them what they are missing out on.<\/p>\n

Your website, the best ally to sell experiences online<\/h4>\n

Your website is the perfect tool to sell experiences. Don’t be afraid to present something <\/span>revolutionary to your potential customers, it will make them remember you!<\/p>\n

First you must know your target<\/em>. Do you know what excites your consumer?<\/strong> You will not offer the same experience to a family with three children as you will to a couple who love extreme sports.<\/p>\n

Focus on your audience. Spend some time researching who your customer is and ask them directly what motivates them.<\/p>\n

Once you are clear about yourtarget<\/em> , you have a myriad of options.<\/em><\/p>\n

\"Content<\/p>\n

Package experiences: partnering with other companies<\/h4>\n

Explain to the user how many activities they can enjoy if they stay at your hotel.<\/p>\n

Partner with businesses that are close to your establishment. A company dedicated to extreme sports, a business that organizes horseback riding tours or a group of expert hikers can be a good partner<\/em> for your hotel.<\/p>\n

Hold a meeting with each of them and come to an agreement. You can create on your website experiential packages<\/strong> that include accommodation in your hotel plus some of these activities, depending on the guest’s hobbies.<\/p>\n

Or simply ask them for permission to advertise their activities on your website. Your potential customers will find all these alternatives when booking their vacations. You will be offering them a plus that they will not find in the competition.<\/p>\n

Be memorable: create engagement<\/h4>\n

At the end of the day, we are talking about followers, not customers<\/strong>.<\/p>\n

It implies to the user, that he\/she feels part of your hotel.<\/p>\n

The video<\/a> is a good alternative for to sell experiences. It is the most visual platform you will find and you can make the most of it on social networks .<\/p>\n

You can also encourage your users to share their own videos or images of their stay at the hotel. It is a way for your own customers to promote your business and, therefore, transmit a message of truthfulness and trust to their environment through their social profiles .<\/p>\n

\"Differentiate<\/p>\n

Differentiate yourself and communicate it<\/h4>\n

The hotel sector is immense. Therefore, you must differentiate yourself and stand out. <\/strong>For example, renewing your image or specializing your establishment.<\/p>\n

There are countless personalities that you can adapt to your business: an ecological hotel, an establishment specially dedicated to cyclists…<\/p>\n

It is not easy to revolutionize the image<\/strong> of a brand, but if you have a good team of professionals, this change can be your great success.<\/p>\n

But remember that no matter how good your product is, if you don’t communicate, you don’t exist. A pity.<\/p>\n

Therefore, invest in good online communication<\/strong>. Your website is your international image, give it the resources it deserves. Your online presence should perfectly reflect the personality of your hotel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sell online experiences in tourism. In Amara’s blog we offer you some unusual ideas that will allow you to stand out.<\/p>\n","protected":false},"author":1,"featured_media":9015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[299],"tags":[],"class_list":["post-13756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-blog"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13756"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=13756"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/9015"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=13756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=13756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=13756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}