{"id":13784,"date":"2016-09-27T08:00:00","date_gmt":"2016-09-27T08:00:00","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/corporate-corporate-identity-hotel-step-by-step\/"},"modified":"2016-09-27T08:00:00","modified_gmt":"2016-09-27T08:00:00","slug":"corporate-corporate-identity-hotel-step-by-step","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/travel-blog\/corporate-corporate-identity-hotel-step-by-step\/","title":{"rendered":"Create the corporate identity of your hotel. Step by step."},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>\n<p style=\"line-height: 1.25em;\"><span style=\"font-size: 20px;\">Because <strong>your potential guests<\/strong> (or <em>buyer personas<\/em> as we know them) are non-conformist consumers. Even if they booked through an <a href=\"\/blog-turismo\/motor-reservas-propio-web-hotel\" rel=\"noopener\" target=\"_blank\">OTA or traditional agency<\/a>, they would want to have a prior opinion of your hotel&#8217;s image.<\/span><\/p>\n<\/li>\n<li>\n<p style=\"line-height: 1.25em;\"><span style=\"font-size: 20px;\">Because <strong>your employees<\/strong> are your best promoters. A satisfied employee in their work environment speaks volumes about your hotel&#8217;s values, and helps reinforce the image your guests have of your hotel.<\/span>&nbsp;<\/p>\n<\/li>\n<\/ul>\n<p>In short, <strong>your corporate identity is your visual, emotional and communicative identity<\/strong>. In other words, the foundation that will position your image in the tourism sector. Therefore, it is important not only to take into account the aesthetics of your hotel, but also all the intangible aspects that your brand will bring. And in order to help you, <strong>we have designed for you the <a href=\"\/casos-de-exito\/alegria-hoteles-branding\" rel=\"noopener\" target=\"_blank\">DDC strategy<\/a> to <a href=\"\/casos-de-exito\/alua-hotels-branding\" rel=\"noopener\" target=\"_blank\">create the corporate identity of your hotel<\/a><\/strong>.&nbsp;<\/p>\n<p>{{cta(&#8216;bb2971b9-bf36-4c36-8edc-75223dba5208&#8217;)}}<\/p>\n<p>The DDC strategy is divided into three sections corresponding to the acronym: definition &#8211; differentiation &#8211; communication. Today we show you the steps to follow to configure it:<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/amara-marketing.com\/wp-content\/uploads\/manuales-de-identidad-corporativa.jpg\" alt=\"corporate identity manuals\" width=\"1093\" title=\"corporate identity manuals\" caption=\"false\" data-constrained=\"true\" style=\"width: 1093px;\">&nbsp;<\/p>\n<h3><span style=\"font-size: 24px;\">1.&nbsp;<strong>Definition<\/strong>.<\/span><\/h3>\n<p>It is what will mark the strategic positioning of your hotel, the attributes of your products, even the feeling of belonging of your employees. To define your hotel you must include:&nbsp;<\/p>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">The <em>naming<\/em><\/strong><span style=\"font-size: 20px; background-color: transparent;\">. Choosing a name is not easy. Look for a name&nbsp;attractive, suggestive, evocative and without negative connotations, easily pronounceable and exportable to other countries. Think that you will have to register it and create your hotel&#8217;s website.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">Visual identity.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">These are the symbols, letters, colors&#8230; that visually identify your hotel and their application in all types of graphic supports. Keep in mind that those who create it must specify all its characteristics in specific manuals.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">The <em>Tagline<\/em>.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">Think of a text message of about four or five words that is witty and can characterize your hotel. The  <\/span><em style=\"font-size: 20px; background-color: transparent;\">tagline<\/em><span style=\"font-size: 20px; background-color: transparent;\">tagline, which usually accompanies the logo, is a more complex element than it seems.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">The market situation.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">Specify the current situation of the market to which you are going to address it. And specify who your potential customers are. Remember that your hotel must meet the needs of these ideal guests.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">Description.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">Define well the structure of your hotel and how it works. The number of employees, the intention of the business model&#8230;<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">Projection.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">If it is a newly established hotel, it is necessary to elaborate more on its long-term objectives or goals.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">Business lines or sub-brands.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">Define well and differentiate each of the brands and sub-brands of your chain, if applicable.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">The team.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">Describe what you expect from your employees. Hierarchy, methodology and work philosophy.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 24px;\">2.&nbsp;<strong>Differentiation<\/strong>.<\/span><\/h3>\n<p>Competition from the tourism sector is one of the major problems facing hotels. Not all chains have the same economic engine, so nowadays you have to be much more specific and make sure that your brand identity differentiates you and identifies with your ideal customers. Differentiation is what will make your hotel stand out from the competition and make it unique and unrepeatable. Concrete:<\/p>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">Their mission.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">Set the priorities of the products and services you are going to offer to your hotel&#8217;s customers. Your mission is the purpose for achieving your vision.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">His vision.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">Define what you want your hotel to become in the future. It is the concept that will allow you to direct its development.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">Its values.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">Include the ethical pillars on which your hotel is based. These values are part of the emotional characteristics that will end up attracting your potential guests.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">Its social and environmental responsibility.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">Explain the social and environmental concerns related to the management of your hotel.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">Your <em>Key Selling Points<\/em>.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">Based on the aspects that make your hotel different, determine what features you want to highlight. Highlight with special interest your most competitive products.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 24px;\">3.&nbsp;<strong>Communication.<\/strong><\/span><\/h3>\n<p>It is the specification of one&#8217;s own style, which must be coherent in all the steps previously specified. The hotel&#8217;s communication is essential to project its corporate identity to the outside world. For this you need to define:&nbsp;<\/p>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">Corporate image.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">Focus on how your hotel brand and its characteristics are psychologically conceived. In short, the corporate image is how consumers will see the corporate identity of your hotel. Therefore, make sure you know what your positioning is.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 20px; background-color: transparent;\">Style.  <\/strong><span style=\"font-size: 20px; background-color: transparent;\">Explain whether the positioning of your hotel is shown from a close or formal, relaxed or serious perspective. To do so, it is essential that you keep your ideal clients in mind, since it is to them that you are addressing your message.<\/span><\/li>\n<\/ul>\n<p>As you have seen, the lines that separate the definition, differentiation and communication of your hotel are somewhat blurred. The DDC strategy brings together the different characteristics of the corporate identity and the image of your hotel, which, although we may want to pigeonhole them, ultimately have the same purpose. All of them are necessary to lay the foundations of your hotel&#8217;s identity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your hotel&#8217;s CDD strategy is divided into three sections: definition, differentiation and communication. We show you the steps to follow to configure it.<\/p>\n","protected":false},"author":1,"featured_media":12476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[299],"tags":[],"class_list":["post-13784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-blog"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13784"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=13784"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/12476"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=13784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=13784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=13784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}