{"id":13816,"date":"2016-05-05T08:00:00","date_gmt":"2016-05-05T08:00:00","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/discover-as-convert-web-traffic-into-hotels-and-sell-more\/"},"modified":"2016-05-05T08:00:00","modified_gmt":"2016-05-05T08:00:00","slug":"discover-as-convert-web-traffic-into-hotels-and-sell-more","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/travel-blog\/discover-as-convert-web-traffic-into-hotels-and-sell-more\/","title":{"rendered":"Find out how to convert web traffic into hotels and sell more"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>There are a number of tactics and strategies that can be used to increase direct bookings. However, we want to offer you the most significant keys so that you can discover <strong>how to convert web traffic into hotels<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>Among the keys that we will detail, are&nbsp;the most important of any marketing strategy:&nbsp;page&nbsp;web, marketing campaigns or email marketing. All the keys that you will discover now&nbsp;have proven their effectiveness time and time again increasing conversions and, therefore, your online sales.<\/p>\n<h4>Page and Web Navigation<\/h4>\n<p>The&nbsp;website of your hotel plays a central role in the online conversion funnel. It is the place where visitors have the&nbsp;opportunity to learn&nbsp;more about your hotel product, consume useful and impactful content, and, desirably, where they book their&nbsp;vacation.&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/amara-marketing.com\/wp-content\/uploads\/Imagen1.png\" alt=\"hotel website\" title=\"hotel website\" width=\"1024\" style=\"display: block; margin-left: auto; margin-right: auto; width: 1024px;\" data-constrained=\"true\"><\/p>\n<p>But what can you do to increase website conversion?<\/p>\n<ul>\n<li>\n<p style=\"line-height: 1.25em;\"><span style=\"font-size: 20px;\"><strong>Design your website with the user in mind. <\/strong>You must<strong> adapt your&nbsp;website to the <a href=\"\/blog-turismo\/blog\/tourism\/travel-journey-importancia-conocerlo\" target=\"_blank\" rel=\"noopener\"><em>traveller journey<\/em><\/a> and the buying process of your potential guests<\/strong>. Don&#8217;t forget these essential tips when designing your website at&nbsp;: use white space to reduce visual fatigue and make the content more appealing, highlight the navigation bar and use colors to highlight elements of interest (buttons, offers, etc.).<\/span><\/p>\n<\/li>\n<li>\n<p style=\"line-height: 1.25em;\"><span style=\"font-size: 20px;\"><br \/>\n  <span style=\"font-size: 20px;\"><strong>Tell a unique story through visual <em>storytelling<\/em><\/strong>.&nbsp;<\/span><br \/>\n<\/span>Consumers are bombarded with an enormous amount of content every day. Getting into that chaos and delivering a message that connects is harder than ever. Ask yourself if your hotel is connecting emotionally with your audience, and if the answer is no.&nbsp;<strong>create&nbsp;compelling multimedia stories about your hotel rooms, special offers and unique features to connect and convert<\/strong>.<\/p>\n<\/li>\n<li>\n<p style=\"line-height: 1.25em;\"><strong>Include a clear and attractive value proposition<\/strong>.&nbsp;Make your hotel&#8217;s value proposition clear: attractive offers, advantages of booking directly, loyalty programs, description of services, room types&#8230;<\/p>\n<\/li>\n<li>\n<p style=\"line-height: 1.25em;\"><span style=\"font-size: 20px;\"><strong>Add comments and guest reviews<\/strong>. Trust indications are elements that generate a greater connection with users. Comments are very necessary to increase conversion. 75% of people do not believe that companies are honest. However, <a href=\"https:\/\/www.tnooz.com\/article\/extreme-comments-ignored-and-few-focus-on-negative-reviews-says-tripadvisor-infographic\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <strong>87% rely on other people&#8217;s comments when making purchasing decisions.<\/strong><br \/>\n<\/a>.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"http:\/\/amara-marketing.com\/wp-content\/uploads\/hotel-reputation-management-online-bad-reviews-removal-1.jpg\" alt=\"Comments and opinions on hotels\" title=\"Comments and opinions on hotels\" width=\"320\" style=\"width: 320px; display: block; margin-left: auto; margin-right: auto;\" data-constrained=\"true\" caption=\"false\"><\/p>\n<ul>\n<li>\n<p style=\"line-height: 1.25em;\"><span style=\"font-size: 20px;\"><strong>Focus the page visitor with <em>landing pages<\/em><\/strong>. The vast majority of web traffic comes to the home page. So create a home with spectacular images and suggestive messages. However, the mission of home is to be a generalist and speak to all your future guests in the same way. On the other hand, the <em><br \/>\n  <strong>landing pages<\/strong><br \/>\n<\/em><strong> focus on specific customer segments<\/strong>. Thus, you can create a specific page for a Valentine&#8217;s Day offer in Paris or promote a concert of a famous DJ in Ibiza.<\/span><\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<img decoding=\"async\" src=\"http:\/\/amara-marketing.com\/wp-content\/uploads\/k2.png\" alt=\"landing pages hotels\" title=\"landing pages hotels\" width=\"792\" style=\"display: block; margin-left: auto; margin-right: auto; width: 792px;\" data-constrained=\"true\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">SOURCE: Infographic&nbsp;<em>Landing pages work<\/em><\/span>.<\/p>\n<ul>\n<li>\n<p style=\"line-height: 1.25em;\"><span style=\"font-size: 20px;\"><span style=\"font-size: 20px;\"><strong>Include calls to action (<em>Call to Action, CTA<\/em>)<\/strong>.&nbsp;<\/span>It is important to take advantage of the website to transmit a specific Call to Action.&nbsp;For example, <strong>placing the booking always visible or highlighting the Call Center telephone number are elements that help<\/strong>.<\/span><\/p>\n<\/li>\n<\/ul>\n<p>So, think about whether your website is delivering measurable business impact.&nbsp;Your hotel website is critical to converting traffic and generating high-value bookings and revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are a number of tactics that can be used to increase direct bookings. Learn how to convert web traffic into hotels.<\/p>\n","protected":false},"author":1,"featured_media":12481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[299],"tags":[],"class_list":["post-13816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-blog"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13816"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=13816"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/12481"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=13816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=13816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=13816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}