{"id":13837,"date":"2017-09-27T08:00:00","date_gmt":"2017-09-27T08:00:00","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/marketing-experiential-success-case-beer-alhambra\/"},"modified":"2017-09-27T08:00:00","modified_gmt":"2017-09-27T08:00:00","slug":"marketing-experiential-success-case-beer-alhambra","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/smb-marketing-blog\/marketing-experiential-success-case-beer-alhambra\/","title":{"rendered":"Experiential Marketing: the case of Cervezas Alhambra | Amara marketing"},"content":{"rendered":"
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It is clear that by improving the customer experience in an online purchase, or the diner in a restaurant, offering exclusive products or improving the service, we are already part of these experiential strategies<\/strong>, but in the end we are simply improving, not creating.<\/p>\n

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The
\n video marketing<\/strong>
\n<\/a> is also a way to sell experiences, to sell emotions. It is a type of product that works very well. After all, who doesn’t like to see a nice video, with spectacular images, telling us that those people on paradisiacal beaches or surfing could be us?<\/p>\n

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Let’s move from showing experiences to creating<\/em> experiences<\/h3>\n

This is all well and good, but we believe it is time to go a step further<\/strong> and not just sell experiences or improve experiences, but create<\/em> experiences<\/strong>. In this sense, Cervezas Alhambra has done very well. It has really broken through this barrier.<\/p>\n

With the concept of time<\/strong> as its flagship, Cervezas Alhambra works its leitmotiv create\/without\/hurry <\/strong>offering workshops, tastings and meetings on craftsmanship<\/span>.<\/p>\n

\"The<\/span><\/p>\n

Is there anything more dedicated and patient than craftsmanship? Cervezas Alhambra invites its consumers to stop, to feel with the five senses, to stop and discover sensations. If you think about it, this is a concept that is totally related to the product itself. A beer can be tasted, it has nuances in its aroma… At the same time, the brand suggests that its beer is handcrafted, intense<\/strong>, and follows a careful brewing process. This is their manifesto:<\/span><\/p>\n