{"id":13850,"date":"2017-11-08T09:00:00","date_gmt":"2017-11-08T09:00:00","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/time-saving-content-plan\/"},"modified":"2017-11-08T09:00:00","modified_gmt":"2017-11-08T09:00:00","slug":"time-saving-content-plan","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/smb-marketing-blog\/time-saving-content-plan\/","title":{"rendered":"Saves time in content creation. You need a plan!"},"content":{"rendered":"
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And although you already know this, you have your keywords<\/em> ready, your topics prepared and you already know what some of the titles of your publications will be, you are missing something. Plan your content.<\/p>\n

<\/p>\n

Why is a content plan important?<\/strong> <\/h3>\n

You could spend hours creating content, but it wouldn’t be very profitable for your company, would it? When creating content you have to keep in mind that a plan is the only thing that will keep you organized<\/strong>, agile<\/strong> to react to last minute changes and proactive<\/strong>.<\/p>\n

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Content contributions have to be constant to maintain the health of your website and being organized is what will allow you to achieve the objectives<\/strong> of your content campaign, which in turn have to do with the objectives of your SME. Remember that for your vehicle to work, it is not enough to fill the tank just once.<\/p>\n

In addition, a plan will give you the ability to tell your story<\/a> more efficiently, taking into account the role of your audience (within the marketing funnel) during their buying cycle as consumers, i.e. the buyer’s journey<\/em>.<\/p>\n

How do you make a content plan?<\/strong><\/h3>\n

1. Establish what your marketing objectives are<\/strong><\/h4>\n

Establishing the objectives of your content marketing strategy will allow you to have a long-term vision of your project and more motivation in the short term. Having your objectives clear at all times will help you get organized, making your efforts and resources profitable when creating content. And remember that your objectives must be SMART:
\n Specific<\/em>
\n<\/strong> (specific),
\n Measurable<\/em>
\n<\/strong> (measurable),
\n Attainable<\/em>
\n<\/strong> (achievable),
\n Realistic<\/em>
\n<\/strong> (realistic),
\n Timely<\/em>
\n<\/strong> (with a limited duration).<\/p>\n

So, each piece of content has to have a marketing objective that in turn is directly related to your company’s objectives. It is as if you had a map with the route traced. Well… as if you were using Google Maps to go from point A to point B. You’ll be interested in going the shortest way, but there will be times when you encounter more traffic or some other difficulty. As long as you keep in mind that you have to get to point B, your goal, you will be able to decide in an agile way how to act.<\/p>\n

2. Conduct a content audit<\/strong><\/h4>\n

The second step of a content plan is to perform an audit. And what does a content audit involve? Evaluate your company’s initiative and assets.<\/strong> The objective in this case is to identify all the material you have at your disposal and identify if there are any leaks or opportunities that you had not seen in your strategy. In this case we could say that it is like checking your vehicle before passing the ITV. Maybe everything is fine, but you might need to check the oil.<\/p>\n

Knowing where and how much content your company has can save hours in creating new content. When you have it, remember to record it by topic and format; the channel it is on (web, blog); who it is aimed at (audience, buyer persona); what stage of the buying cycle or buyer’s journey<\/em> it is in (exploration, consideration, decision), etc. All the information that can be of help to your company. <\/p>\n

3. Identify the stages of the marketing funnel<\/strong><\/h4>\n

This step is a must in any content strategy and planning. You need to be clear about where your buyer persona<\/em> is in the marketing funnel<\/em> and buyer’s journey<\/em>. We have talked many times about what a buyer persona<\/em> means, but if you don’t remember, let us refresh your memory.<\/p>\n

The
\n buyer persona<\/em>
\n<\/strong> (buyers) are representations of potential customers for your company. When we say representations, we mean that we give them a name and identify them with socio-demographic information and information of interest according to the sector in which your company works. These representations allow us to segment, personalize content and target it in a more professionalized way.<\/p>\n

And targeting content involves knowing at what stage of the buyer’s journey
\n buyer’s journey<\/em>
\n<\/strong> this potential buyer is and identifying him in the marketing funnel<\/strong>:<\/p>\n