{"id":13863,"date":"2015-09-04T12:15:56","date_gmt":"2015-09-04T12:15:56","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/improve-hotel-reservations\/"},"modified":"2015-09-04T12:15:56","modified_gmt":"2015-09-04T12:15:56","slug":"improve-hotel-reservations","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/travel-blog\/improve-hotel-reservations\/","title":{"rendered":"Improve your website bookings through UX."},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Our mission is to improve our users&#8217; experience. If we make them feel good, comfortable and satisfied while they navigate through our space, the conversion or repeat visit to&nbsp;is much easier to achieve.<\/p>\n<p>{{cta(&#8216;bb2971b9-bf36-4c36-8edc-75223dba5208&#8217;)}}<\/p>\n<p>There are several factors that determine this sensation. There are tangible and intangible&nbsp;.<\/p>\n<p><!--more--><span style=\"font-size: 17px; background-color: transparent;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 17px; background-color: transparent;\">Tangible and design-related: searchability, usability, hardware, software, content quality, graphic design&#8230;<\/span><\/li>\n<\/ul>\n<ul>\n<li>Intangible and sensation-related: content arrangement, the confidence it conveys, values&nbsp;&#8230;<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"http:\/\/amara-marketing.com\/wp-content\/uploads\/MejoraReservasHotel-Conoce-UX.jpg\" alt=\"Improve Hotel Reservations - Get to know UX\" title=\"Improve Hotel Reservations - Get to know UX\" width=\"1200\" caption=\"false\" data-constrained=\"true\" style=\"width: 1200px; display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<p>And you may be wondering, what can I do and how can I improve my <a href=\"\/turismo\/website\" target=\"_blank\" rel=\"noopener\">hotel website<\/a> to increase direct bookings? Here you have<span class=\"Apple-converted-space\"> <\/span><strong>10 characteristics that your website must have<\/strong>. They are simple and, many of them, extremely logical. But if you pay attention to each and every one of them, they may lead you to improve reservations.<\/p>\n<ol>\n<li>\n<p>Flexibility and efficiency of use.<\/p>\n<\/li>\n<li>\n<p>Aesthetics and pleasant design.<\/p>\n<\/li>\n<li>\n<p>Avoid distractions or annoying publications.<\/p>\n<\/li>\n<li>\n<p>Easy to use. Overwhelming logic.<\/p>\n<\/li>\n<li>\n<p>Simplify the booking process as much as possible.<\/p>\n<\/li>\n<li>\n<p>Clear visibility. Ideal font size between 12 and 14.<\/p>\n<\/li>\n<li>\n<p>Intuitive interface.<\/p>\n<\/li>\n<li>\n<p>Avoid excessive text. A picture is worth a thousand words and a video is worth a million.<\/p>\n<\/li>\n<li>\n<p>Facilitate navigation on tablets and smartphones.<\/p>\n<\/li>\n<li>\n<p>Never, ever, take the Internet user to a path of no return. Provide the option to open a new tab or return to the home page.<\/p>\n<\/li>\n<\/ol>\n<p>In this&nbsp;<a href=\"http:\/\/usabilitygeek.com\/tag\/usability-testing\/\" target=\"_blank\" rel=\"noopener\">website<\/a>, you will find interesting contents that may be of help to you. But if you really want to <strong>improve&nbsp;your hotel bookings<\/strong>, we recommend three basic factors.<\/p>\n<p>First of all, all tourism-related websites are crying out for <strong>persuasive, inspirational content<\/strong> (remember, photos and videos are a very good resource). Secondly, you have to be very clear that your goal, your main objective, is that the users of the website book, right? Your mission is to <strong>make the booking option as easy as possible <\/strong>. So much so that even a child can do it. And finally, we believe it is important that you highlight the <strong>opinions of satisfied customers<\/strong>. You know, a satisfied customer is the best advertising.<\/p>\n<p>The Internet makes it easy, take advantage of it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are ten characteristics that your website should have. They are simple and highly logical. If you pay attention to all of them, they may lead to improved bookings.<\/p>\n","protected":false},"author":1,"featured_media":9450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[299],"tags":[],"class_list":["post-13863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-blog"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13863"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=13863"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/9450"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=13863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=13863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=13863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}