{"id":13872,"date":"2018-02-22T12:27:32","date_gmt":"2018-02-22T12:27:32","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/get-contacts-with-your-website-and-close-online-visits\/"},"modified":"2018-02-22T12:27:32","modified_gmt":"2018-02-22T12:27:32","slug":"get-contacts-with-your-website-and-close-online-visits","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/smb-marketing-blog\/get-contacts-with-your-website-and-close-online-visits\/","title":{"rendered":"Get more contacts through your website"},"content":{"rendered":"
<\/div>

So once you get the traffic, thanks to your blog and your website, you need to invest in <\/span>strategies that allow you to get contacts <\/strong> with whom to have a conversation. If you want to know how, pay attention and write it down!<\/span><\/p>\n

<\/p>\n

Let’s say you are a company in the industry that has a well-crafted website. Let’s take as an example the <\/span>website<\/strong> from <\/span>
\n British Ceramic Tile<\/span>
\n<\/a>. Already its name could not be more explicit: this company is positioned as the largest manufacturer of ceramic tiles in the UK for both B2B and B2C:<\/span><\/p>\n

\"British<\/p>\n

This company has well positioned its website thanks to its keywords work. And, of course, they also have a <\/span>blog<\/strong> with which they position their content. So if there is someone who is looking for advice, inspiration or information this company provides everything your potential customers need.<\/span><\/p>\n

\"British<\/span><\/p>\n

 <\/p>\n

Okay, this was already clear with the previous publication, right? So what’s next?   <\/span>The conversion phase.<\/strong><\/p>\n

In this process, a <\/span>visitor<\/strong> first clicks on a <\/span>CTA<\/strong> a button that promotes a type of <\/span>of content<\/strong> and generally links to a <\/span>landing page<\/strong> (<\/span>Landing page<\/span><\/i>), in which he fills out a <\/span>form<\/strong> with your contact information, which makes the unknown visitor a <\/span>lead<\/strong> known.<\/span><\/p>\n

The idea, or rather the objective if we are talking about B2B companies, is to get contacts with whom the commercial team of the materials company can communicate to evaluate a project. In the case of B2C companies in this sector, the objective would be to incite end customers to purchase by sending them information to inspire and motivate them.   <\/span>How can you do it?<\/span><\/p>\n

<\/p>\n

1. With calls to action.<\/strong><\/h3>\n

To get contacts, users interested in your content (both your blog and your website), you have to be able to get their attention.<\/span><\/p>\n

What is a call-to-action (CTA)? <\/strong>The call-to-action (found on the web, blogs, emails…) are focused on the Conversion stage of the Inbound Methodology, with the purpose of <\/span>to obtain sales opportunities (<\/strong>
\n leads<\/i>
\n<\/strong>) that could eventually become customers.<\/strong>. And British Ceramic Tile does this to perfection in its Home:<\/span><\/p>\n

\"British<\/span><\/p>\n

In this case, CTAs are intended for end customers<\/strong>, so keep in mind that, once it is clear to them what kind of product they want, they will not mind clicking on buttons that take them directly to the products.   CTAs are your business assets, so it’s important to follow best practices when creating them.<\/span><\/span><\/p>\n

So how do you create effective CTAs?<\/h4>\n