{"id":13877,"date":"2016-06-07T08:00:00","date_gmt":"2016-06-07T08:00:00","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/video-marketing-hotels-criteria-choosing-company\/"},"modified":"2016-06-07T08:00:00","modified_gmt":"2016-06-07T08:00:00","slug":"video-marketing-hotels-criteria-choosing-company","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/travel-blog\/video-marketing-hotels-criteria-choosing-company\/","title":{"rendered":"Criteria for choosing a video marketing company for hotels"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>What you should really take into account when choosing a video marketing production company for your hotel is the experience, technology, guarantee and the final cost&nbsp;.<\/p>\n<p><!--more--><\/p>\n<h4 style=\"line-height: 1em;\">Experience<\/h4>\n<p>It is clear that experience, as in everything, is a degree. Our advice is not to go to your neighbor&#8217;s friend who just started a production company, no matter how cheap he is. You know, cheap is expensive in the end. If you want to make a <a href=\"\/blog-turismo\/video-marketing-hoteles-cinco-ejemplos-exito\" target=\"_blank\" rel=\"noopener\">good hotel video<\/a>, a good promotion, focus on professionals, on a company that has experience in the subject and that can solve any unforeseen eventuality. Making a video production is not easy and must bring together a lot of human talent. Everything must be well tied up. A serious video marketing company should follow these steps:<\/p>\n<ul>\n<li>Conceptualization&nbsp;of a briefing.<\/li>\n<\/ul>\n<ul>\n<li>Creation of a narrative script (a good storytelling is the basis of a good video marketing for hotels).<\/li>\n<\/ul>\n<ul>\n<li>Creation of a technical script.<\/li>\n<\/ul>\n<ul>\n<li>Creative design (graphics and illustrations).<\/li>\n<\/ul>\n<ul>\n<li>Production (Recording).<\/li>\n<\/ul>\n<ul>\n<li>Editing (montage, animations, effects, voice-over, soundtrack, translations, color grading&#8230;).<\/li>\n<\/ul>\n<p><\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-undefined\"><iframe class=\"hs-responsive-embed-iframe\" style=\"margin-left: auto; margin-right: auto; display: block;\" xml=\"lang\" src=\"\/\/player.vimeo.com\/video\/149706064?title=0&amp;byline=0\" width=\"1024\" height=\"843\" allowfullscreen=\"allowfullscreen\" data-service=\"undefined\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<h4>State-of-the-art technology<\/h4>\n<p>It is important that the hotel video marketing company you choose is up to date with the latest technology and <a href=\"\/blog-turismo\/blog\/video-marketing\/video-turismo-aumenta-conversiones\/\" target=\"_blank\" rel=\"noopener\">can offer you the most innovative<\/a>. It is essential to always work in Full HD or 4K quality, and you should also consider the use of drones, 360\u00ba recordings, etc.<\/p>\n<p>{{cta(&#8216;bb2971b9-bf36-4c36-8edc-75223dba5208&#8217;)}}<\/p>\n<h4>Quality assurance<\/h4>\n<p>Before marrying anyone, you should have some guarantees. A company with a name, with experience in the field and that can demonstrate&nbsp;previous work in video marketing for hotels is always the best seal of quality.<\/p>\n<h4>Transparency and clarity<\/h4>\n<p>Closes before the price. A hotel video involves many small steps and if the video production company is not experienced, they may forget to budget for some of the essential steps&#8230; And then come&nbsp;the unpleasant surprises.<\/p>\n<p>Therefore, we advise you to go to an expert company, a marketing agency with&nbsp;previous quality work&#8230; We&nbsp;would like to share with you <a href=\"https:\/\/vimeo.com\/amaramarketing\" target=\"_blank\" rel=\"noopener\">some of the work we have done at Amara<\/a>. We hope&nbsp;will make you fall in love!<span style=\"text-align: center; background-color: transparent;\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are going to give you some tips, useful criteria, to choose the best video marketing company for hotels.<\/p>\n","protected":false},"author":1,"featured_media":9572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[299],"tags":[],"class_list":["post-13877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-blog"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13877"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=13877"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/9572"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=13877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=13877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=13877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}