{"id":13878,"date":"2016-09-21T23:30:42","date_gmt":"2016-09-21T23:30:42","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/positioning-seo-hotels\/"},"modified":"2016-09-21T23:30:42","modified_gmt":"2016-09-21T23:30:42","slug":"positioning-seo-hotels","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/travel-blog\/positioning-seo-hotels\/","title":{"rendered":"SEO positioning test for your hotel website"},"content":{"rendered":"
<\/div>

As you know, the first Inbound stage is to attract traffic<\/strong>, especially if they are qualified users. That’s why knowing and researching your potential customers is so important. Because you need visitors, but not just any visitors, but those that you have the best chance of converting into customers.<\/p>\n

<\/p>\n

With this in mind, you should start applying
\n
\n SEO best practices<\/span>
\n <\/strong>
\n<\/a> best practices to get the attention of these users. They will make inquiries about their travel plans on search engines. And if you know them well, you will be able to answer their questions. This will increase your chances of reaching the first page of results (SERPs or Search Engine Results Pages) of search engines such as Google, Yahoo or Bing.<\/p>\n

\"seo<\/p>\n

 <\/p>\n

If you have already worked the SEO of your hotel website, you need to do this test<\/strong>. Depending on the result, you will know if you have weak points to solve.<\/p>\n

{{cta(‘bb2971b9-bf36-4c36-8edc-75223dba5208’)}}<\/p>\n

1. Have you defined the profiles of your buyer personas or potential customers?<\/strong><\/span><\/h4>\n
 <\/div>\n

A buyer persona<\/strong> is a semi-fictional representation of your ideal guest, based on real data and demographic information, behavioral patterns, motivations, preferences, needs, objectives…<\/p>\n

On the one hand, by using tools such as Google Analytics<\/strong> you will be able to better understand their behavior on the network. On the other hand, through customer interviews and surveys, you will also obtain relevant sociodemographic information. The more data you get, the better to build profiles and tailor all your hotel’s web content to their real preferences and not to assumptions.<\/p>\n

 <\/p>\n

Have you researched the keywords that your buyer personas would search for? <\/strong><\/span><\/h4>\n
 <\/div>\n

Keywords<\/strong> are the words that your buyer personas (potential customers) would type in search engines. That is, the information related to the travel industry they might be looking for.<\/p>\n

Since nowadays everyone accesses the Internet for information, it is essential that you research the search preferences of your buyer personas<\/strong>. If you have done the right job in creating their profiles, you will find that your hotel has always been responsive to their needs. It is a matter of analyzing how they would seek that type of information.<\/p>\n

 <\/p>\n

3. Have you listed and searched for alternatives to the above keywords? <\/strong><\/span><\/h4>\n