{"id":13915,"date":"2016-04-19T08:00:00","date_gmt":"2016-04-19T08:00:00","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/differentiate-hotel-chain-video-marketing\/"},"modified":"2016-04-19T08:00:00","modified_gmt":"2016-04-19T08:00:00","slug":"differentiate-hotel-chain-video-marketing","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/travel-blog\/differentiate-hotel-chain-video-marketing\/","title":{"rendered":"The use of video marketing to differentiate the hotel chain"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Today, belonging to an audiovisual generation, <strong>our showcase is undoubtedly the Internet and the video is the wrapping that draws attention to our product<\/strong>. Video marketing to differentiate the hotel chain is no longer just another option.<\/p>\n<p><!--more--><\/p>\n<p>Online video is one of the most attractive and shared formats on the web. Viewing a video of a hotel prior to booking is of enormous value. The travel industry has been ahead of other industries in the way it has leveraged richer means of <em>content marketing<\/em> to attract and retain travel consumers.&nbsp;<\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-undefined\"><iframe class=\"hs-responsive-embed-iframe\" xml=\"lang\" src=\"\/\/player.vimeo.com\/video\/122540099?title=0&amp;byline=0\" width=\"425\" height=\"350\" allowfullscreen=\"allowfullscreen\" data-service=\"undefined\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Video has also increased conversion rates by up to 85%.<\/strong>  For this reason, many hotel chains are incorporating authentic, compelling and informative audiovisual content to engage travelers and to differentiate themselves from other tourism brands.<\/p>\n<p>{{cta(&#8216;bb2971b9-bf36-4c36-8edc-75223dba5208&#8217;)}}<\/p>\n<p>Travel products are evolving continuously and at a rapid pace. Hotel chains&nbsp;realize this and are constantly updating their message. They use <a href=\"https:\/\/vimeo.com\/135405004\" target=\"_blank\" rel=\"noopener\">storytelling in their videos<\/a> to distinguish themselves from the competition and take advantage of ways to extend the reach of their story beyond traditional travel websites, such as social media and mobile devices.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/amara-marketing.com\/wp-content\/uploads\/video_storytellling.png\" alt=\"Video marketing storytelling as a way to differentiate the hotel chain\" title=\"Video marketing storytelling as a way to differentiate the hotel chain\" width=\"577\" style=\"display: block; margin-left: auto; margin-right: auto; width: 577px;\" data-constrained=\"true\"><\/p>\n<p><strong>The most successful hotel chains tell compelling stories that differentiate their hotels from the different alternatives in the tourism market; not only at the brand level, but also among the different hotels within the brand<\/strong>.<\/p>\n<p>An example of the use of video to differentiate can be found in the Sol Melia brand. For each hotel line, it has produced a 30-second video summarizing its values. Another good example of video marketing and repositioning in the hotel sector can be seen in the Sandos Hotels &amp; Resorts chain.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-undefined\"><iframe class=\"hs-responsive-embed-iframe\" xml=\"lang\" src=\"\/\/player.vimeo.com\/video\/149706064?title=0&amp;byline=0\" width=\"1024\" height=\"843\" allowfullscreen=\"allowfullscreen\" data-service=\"undefined\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Most consumers will be more inclined to consume&nbsp;a video rather than&nbsp;a text. Likewise, these users will feel compelled by the values that best define the chains and with which they can most connect and identify.&nbsp;<strong>If we understand the needs of our users and capture them through the <em>storytelling<\/em> of our video, we will be able to make them fall in love with our product and make them choose us over the offer of&nbsp;our competitors<\/strong>.<\/p>\n<p>With the use of <a href=\"\/blog-turismo\/el-coste-de-video-marketing-es-cada-vez-menor\" rel=\"noopener\" target=\"_blank\">video marketing<\/a> we generate content linked to a specific brand with which we seek to connect with the consumer. The added value of these videos is fundamental for differentiation among hotel chains, as long as the <strong> <em>branding<\/em> of our hotel and the type of target have been worked on in depth<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>the video draws attention to our product. Video marketing to differentiate the hotel chain is no longer just another option for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[299],"tags":[],"class_list":["post-13915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-blog"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13915"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=13915"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/10851"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=13915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=13915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=13915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}