{"id":13922,"date":"2015-07-07T23:07:40","date_gmt":"2015-07-07T23:07:40","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/video-augmentation-conversions\/"},"modified":"2015-07-07T23:07:40","modified_gmt":"2015-07-07T23:07:40","slug":"video-augmentation-conversions","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/travel-blog\/video-augmentation-conversions\/","title":{"rendered":"Video in tourism as a source of inspiration"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><h4><strong>Trust<\/strong><\/h4>\n<p>Video in tourism is undoubtedly an excellent way to gain the trust necessary to close the sale. Consciously or not, the buyer knows that video is much more difficult to &#8216;fake&#8217; than an image or text, especially in small companies without spectacular means. Accompanied by a coherent work of textual and photographic content, video marketing acts as a red carpet of welcome, leading the customer to the booking.<\/p>\n<p><!--more--><\/p>\n<p>{{cta(&#8216;bb2971b9-bf36-4c36-8edc-75223dba5208&#8217;)}}<\/p>\n<h4><strong>Advance the experience<\/strong><\/h4>\n<p>Undoubtedly, a correctly developed audiovisual provokes positive emotions in the buyer. The rhythm, the language, the tone of the voice-over, the soundtrack and suggestive images <a href=\"\/blog-turismo\/marketing-turismo-estrategia\" target=\"_blank\" rel=\"noopener\">transfer the client to the experience they will live once at their destination<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/amara-marketing.com\/wp-content\/uploads\/VideoTurismo.jpg\" alt=\"Video in tourism increases conversions by 40%.\" width=\"1024\" title=\"Video in tourism increases conversions by 40%.\" caption=\"false\" data-constrained=\"true\" style=\"width: 1024px; display: block; margin-left: auto; margin-right: auto;\"><\/p>\n<h4><strong>B2B and B2C<\/strong><\/h4>\n<p>There is a certain tendency to believe that video marketing in tourism belongs only to the B2C world. However, and with the right approach, it is an excellent <a href=\"\/blog-turismo\/blog\/content-marketing\/content-marketing-empresas-turisticas-tourist-companies-b2b\/\" target=\"_blank\" rel=\"noopener\">letter of introduction in B2B environments<\/a>.<\/p>\n<h4><strong>A great opportunity<\/strong><\/h4>\n<p>Even so, few online tourism businesses include video in their content. What is the reason for this? Don&#8217;t they know him, don&#8217;t they believe in him? It is not due to any of these reasons; video is not abundant because it is a complex development and many tourism companies do not know how to carry it out with guarantees of success while maintaining budgets for other activities.<\/p>\n<h4><strong>Assured conversions<\/strong><\/h4>\n<p>Yes, indeed. With more than two and a half million visits received in the last six months, many companies achieved increases in direct bookings of up to 40%. In this way, the investment made is, in a short time, amortized.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video in tourism is undoubtedly an excellent way to gain the confidence needed to close the sale and increase the conversion rate.<\/p>\n","protected":false},"author":1,"featured_media":9786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[299],"tags":[],"class_list":["post-13922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-blog"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13922"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=13922"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/9786"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=13922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=13922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=13922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}