{"id":13923,"date":"2016-11-15T09:00:00","date_gmt":"2016-11-15T09:00:00","guid":{"rendered":"https:\/\/amaraproyectos.com\/amara\/sin-categorizar\/usability-web-test\/"},"modified":"2016-11-15T09:00:00","modified_gmt":"2016-11-15T09:00:00","slug":"usability-web-test","status":"publish","type":"post","link":"https:\/\/amara-marketing.com\/en\/travel-blog\/usability-web-test\/","title":{"rendered":"Is your website user-friendly? Take this web usability test."},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Every website is different and so is its audience. Each company has its own <em>target<\/em> and must know it perfectly. If you don&#8217;t know who you are addressing, how will you know how to communicate?<\/p>\n<p><!--more--><\/p>\n<p>For this reason, you must know very well who your audience is: what their needs and interests are and, above all, <strong>how they surf the net. <\/strong>Are they Internet experts? Or do they use the Internet only occasionally? Your website should adapt to them and never the other way around. An inexperienced user will not be entertained to learn how to navigate your website. If you don&#8217;t make it easy for them, they will simply abandon your site.<\/p>\n<p>{{cta(&#8216;bb2971b9-bf36-4c36-8edc-75223dba5208&#8217;)}}<\/p>\n<p>Although each <em>target<\/em> is different, there are some web usability features that all hotels should share. Take the test to find out what your weak points are so that you can improve not only <strong>usability<\/strong>, but also user-experience. <a href=\"\/blog-turismo\/user-experience-web-clientes-hotel\"><br \/>\n  <strong><br \/>\n    <em>user-experience<\/em><br \/>\n  <\/strong><br \/>\n<\/a> of your website.<\/p>\n<p>You will know your result at the end of the post once you have answered the questions.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 20px;\"><strong>1. Do you know your target audience well? Have you created profiles of your <em>buyer-personas<\/em>?<\/strong><\/span><\/h4>\n<div class=\"radio\"><label> <input name=\"pregunta1\" type=\"radio\" value=\"Yes\">  Yes<\/label><\/div>\n<div class=\"radio\"><label> <input name=\"pregunta1\" type=\"radio\" value=\"No\">  No  <\/label><\/div>\n<p>It is the first step before creating or updating your hotel website. Buyer-personas are your ideal audience. To have concrete and shared profiles between your marketing and sales teams, you can create semi-fictional representations of who your audiences are.<\/p>\n<p>These profiles must be based on real information, not assumptions. Ask and survey your current customers and<strong> create a buyer-persona for each of the groups<\/strong>.<\/p>\n<p>You can download free templates to create a buyer-persona by clicking on the red button. Based on these templates, it will be much easier for you to know how to structure these profiles.<\/p>\n<p>&nbsp;<\/p>\n<p>{{cta(&#8217;04ca9097-d629-40a8-9c29-2832dc6b59fc&#8217;,&#8217;justifycenter&#8217;)}}<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 20px;\"><strong>2. Does your hotel website have an optimized and simple booking engine&nbsp;&nbsp; ?<\/strong><\/span><\/h4>\n<div class=\"radio\"><label> <input name=\"pregunta2\" type=\"radio\" value=\"Yes\">  Yes<\/label><\/div>\n<div class=\"radio\"><label> <input name=\"pregunta2\" type=\"radio\" value=\"No\">  No  <\/label><\/div>\n<p>Currently, not having a booking engine on your hotel website means losing sales. If you manage to attract your potential audience to your content, why then send them to a TTOO or OTA to finish the booking?<\/p>\n<p>Offer them an <strong>optimized and <em>responsive<\/em> booking engine <\/strong>(perfectly manageable from any mobile device). In addition, your booking engine should be as simple as possible: ask only for the information you need.<\/p>\n<p>If you want to know more about the booking engine, here is a <a href=\"\/blog-turismo\/motor-reservas-online-checklist\" target=\"_blank\" rel=\"noopener\">checklist to choose the most suitable online booking engine<\/a>.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 20px;\"><strong>3. Is it possible to access any section of your hotel&#8217;s website in just three clicks?<\/strong><\/span><\/h4>\n<div class=\"radio\"><label> <input name=\"pregunta3\" type=\"radio\" value=\"Yes\">  Yes<\/label><\/div>\n<div class=\"radio\"><label> <input name=\"pregunta3\" type=\"radio\" value=\"No\">  No  <\/label><\/div>\n<p><strong>Categorize, order and prioritize<\/strong> your content. Your website must be intuitive. According to experts, a website should force the user to make a maximum of three clicks to reach any of its sections. The user should not get lost among too much information. Simple is always better.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 20px;\"><strong>4. Is your website optimized for fast loading?<\/strong><\/span><\/h4>\n<div class=\"radio\"><label> <input name=\"pregunta4\" type=\"radio\" value=\"Yes\">  Yes<\/label><\/div>\n<div class=\"radio\"><label> <input name=\"pregunta4\" type=\"radio\" value=\"No\">  No  <\/label><\/div>\n<p>According to Google, the optimal page load time is 1.5 seconds. In addition, Google takes into account in its algorithm the loading speed of a website to position it in its search results.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 20px;\"><strong>5. Is your hotel website <em>responsive<\/em>?<\/strong><\/span><\/h4>\n<div class=\"radio\"><label> <input name=\"pregunta5\" type=\"radio\" value=\"Yes\">  Yes<\/label><\/div>\n<div class=\"radio\"><label> <input name=\"pregunta5\" type=\"radio\" value=\"No\">  No  <\/label><\/div>\n<p>A <em>responsive<\/em> website is one that<strong> adapts all its texts and elements to the size of the screens of different mobile devices<\/strong>. That is, it resizes and relocates all the elements and functionalities so that the user can comfortably browse your website&nbsp;regardless of the device from which he\/she visits you.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 20px;\"><strong>6. Is your booking engine form intuitive and brief (minimum data required)?<\/strong><\/span><\/h4>\n<div class=\"radio\"><label> <input name=\"pregunta6\" type=\"radio\" value=\"Yes\">  Yes<\/label><\/div>\n<div class=\"radio\"><label> <input name=\"pregunta6\" type=\"radio\" value=\"No\">  No  <\/label><\/div>\n<p>You must keep in mind that your user does not want to spend a lot of time to finish the process of a purchase and much less if they are booking a room from their Smartphone. Therefore, <strong>do not ask for more data than strictly necessary<\/strong> and, in case you make a mistake, never make them fill in all the fields again. Keep the correct data and mark clearly where you have made a mistake.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 20px;\"><strong>7. Does your website include real images and videos of your hotel?<\/strong><\/span><\/h4>\n<div class=\"radio\"><label> <input name=\"pregunta7\" type=\"radio\" value=\"Yes\">  Yes<\/label><\/div>\n<div class=\"radio\"><label> <input name=\"pregunta7\" type=\"radio\" value=\"No\">  No  <\/label><\/div>\n<p>Credibility is one of the key factors in the conversion of your web visitors. They will want to see <strong>real images of<\/strong> your hotel <strong>rooms and facilities<\/strong>. In addition, this is an excellent technique for your potential guests to see what an experience at your hotel is like and want to experience it for themselves.<\/p>\n<p><strong>Video marketing<\/strong> is an excellent option to work on emotional marketing and catch the user&#8217;s attention. He thinks that Internet users are becoming more and more audiovisual. Minimize the text on your website and use more images and videos.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 20px;\"><strong>8. Does your website include only those elements that are essential? No functionalities that hinder the user during navigation.<\/strong><\/span><\/h4>\n<div class=\"radio\"><label> <input name=\"pregunta8\" type=\"radio\" value=\"Yes\">  Yes<\/label><\/div>\n<div class=\"radio\"><label> <input name=\"pregunta8\" type=\"radio\" value=\"No\">  No  <\/label><\/div>\n<p>An overloaded website won&#8217;t do you or your user any favors. If you want them to focus their attention on a specific element, such as your booking engine or your latest offers, don&#8217;t add information that gets in the way.<\/p>\n<p><strong>The clearer and simpler your website<\/strong> is, the better. For example, the carousel of images in the header of your website distracts the user&#8217;s attention from what you really want to show him and, moreover, does not provide any kind of value, according to recent studies on web usability.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 20px;\"><strong>9. Does your website have a menu in all its pages, well categorized and understandable?<\/strong><\/span><\/h4>\n<div class=\"radio\"><label> <input name=\"pregunta9\" type=\"radio\" value=\"Yes\">  Yes<\/label><\/div>\n<div class=\"radio\"><label> <input name=\"pregunta9\" type=\"radio\" value=\"No\">  No  <\/label><\/div>\n<p>Prioritize and order your content. That is to say, <strong>create categories that make your website an orderly and understandable place for your user<\/strong>. You should also categorize your blog posts and create <em>tags<\/em> so that the user can find what he\/she is looking for in the quickest and easiest way.<\/p>\n<p>Your web menu should not be gibberish or include too many fields. As we have already said, simplicity will be your best friend.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-size: 20px;\"><strong>10. Does your website follow the information architecture criteria?<\/strong><\/span><\/h4>\n<div class=\"radio\"><label> <input name=\"pregunta10\" type=\"radio\" value=\"Yes\">  Yes<\/label><\/div>\n<div class=\"radio\"><label> <input name=\"pregunta10\" type=\"radio\" value=\"No\">  No  <\/label><\/div>\n<p><a href=\"https:\/\/es.wikipedia.org\/wiki\/Arquitectura_de_la_informaci%C3%B3n\" target=\"_blank\" rel=\"noopener\">Information architecture<\/a> is the discipline in charge of <strong>analyzing, structuring and presenting information<\/strong> within spaces, such as a website. The objective of the information architecture is that the user can find and understand the content we are offering.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><button id=\"comprobar\" style=\"color: #fff; background: #db1f13; padding: 12px 25px; text-align: center; font-size: 21px; font-weight: 400; line-height: 1; border: 2px solid #db1f13; text-transform: uppercase; -webkit-border-radius: 28px; -moz-border-radius: 28px; border-radius: 28px; display: inline-block;\">Result<\/button><\/p>\n<p style=\"text-align: center; font-weight: bold; margin-bottom: 50px;\" id=\"total\">&nbsp;<\/p>\n<p>If you feel ready to go one step further, here is a <strong><a href=\"\/blog-turismo\/posicionamiento-seo-hoteles\" target=\"_blank\" rel=\"noopener\">SEO positioning test for your hotel website<\/a><\/strong>.<span style=\"text-align: center; background-color: transparent;\">&nbsp;<\/span><\/p>\n<p><script>\/\/ \n$('#comprobar').click(function(){\n        var respuestas = $(\".radio input:checked\");\n        var contYes = 0;\n        var contNo = 0\n        for (var i = 0; i <respuestas.length; ++i) { if(respuestas[i].value == \"Yes\"){ contYes++; } if(respuestas[i].value == \"No\"){ contNo++; } } var total = \"No has respondido a ninguna pregunta\"; if (contYes + contNo <10){ var total = \"No has respondido a todas las preguntas. Por favor, termina el test para conocer tu resultado.\"; }else{ if(contYes == 10){ total = \"Excelente, sigue as\u00ed. Ahora ya sabes que vas por buen camino.\"; } if(contYes <= 9 &#038;&#038; contYes>= 7){\n                total = \"Bastante bien. Si sigues los consejos de cada secci\u00f3n en la que respondiste negativamente, mejorar\u00e1s la usabilidad de tu web y ver\u00e1s mejoras de tr\u00e1fico y conversi\u00f3n.\";\n            }\n            if(contYes <= 6 &#038;&#038; contYes>= 5){\n                total = \"Puedes mejorar. Sigue los consejos de cada secci\u00f3n en la que respondiste negativamente. La usabilidad es una caracter\u00edstica muy importante para conseguir tr\u00e1fico a la web de tu hotel. \";\n            }\n            if(contYes <= 4 &#038;&#038; contYes>= 0){\n                total = \"No es suficiente. Sigue los consejos de cada secci\u00f3n en la que respondiste negativamente. Recuerda que la usabilidad es importante para conseguir tr\u00e1fico a la web de tu hotel.\";\n            }\n        }\n        $('#total').text(total);\n    });\n\/\/ <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever stopped to analyze if your website is user-friendly? Usability is one of the most important features for your hotel website. Take the test.<\/p>\n","protected":false},"author":1,"featured_media":8765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[299],"tags":[],"class_list":["post-13923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-blog"],"_links":{"self":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13923"}],"collection":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/comments?post=13923"}],"version-history":[{"count":0,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/posts\/13923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media\/8765"}],"wp:attachment":[{"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/media?parent=13923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/categories?post=13923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amara-marketing.com\/en\/wp-json\/wp\/v2\/tags?post=13923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}