Alegria Hotels: differentiation in the hotel industry

Alua Hotels was looking to connect with families, one of its most important segments in the market. We were able to unite Alua with its customers through the creation of a Club
Logo Alegría Hoteles

With this project we prepared a graphic image to complete the branding strategy of Alegria Hotels to differentiate itself from the competition and in the face of consumers in the tourism sector.

Alegria Hotels.

Alegria Hotels is a hotel chain founded in 2012 and based in Santa Susanna (Barcelona). This young hotel chain has 18 3 and 4-star category hotels distributed throughout the main tourist destinations on the Spanish coast located in Catalonia, Valencia, Murcia and Andalusia: Costa Cálida, Costa Azahar Costa de la Luz, Costa de Barcelona, Costa del Sol and Costa de Almería. Its vocation is to achieve excellence in service to customers who choose the Spanish coast as their holiday destination.

Its range of experiences is based on excellent value for money, prepared facilities with the right quality, and personalised attention to guests. Among its experiences, its services for Families, Adults Only, Spa, Golf and Cycling stand out. Its values demonstrate its belief in the local culture of the destinations where its establishments are located, its commitment to quality, the innovation and training of its professional team, and its responsibility towards the environment.

We present the way of constructing the logos of the hotels included in the different Alegria Hotels product sub-brands. This exhibition includes a vertical and a horizontal version, a version of the Exclusive seal, another for the logo of the chain’s Apartments, and a logo for those hotels that do not fall within the product segmentation.

A graphic style associated with the brand

We have managed to define a graphic style that differentiates the company and that is transmitted in all its applications. Thus, we have built a homogeneous and differentiating graphic identity.

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