La transformación digital es uno de esos conceptos que aparece en todas las conversaciones empresariales, pero que pocas veces se explica con claridad para quien más lo necesita: el gestor de una pyme que quiere modernizar su negocio sin tirar … Leer más
Author: Salvador Galindo
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Content Strategy: Planning, Editorial Calendar and KPIs
Publishing without direction is one of the most costly mistakes in digital marketing. Many companies generate content reactively —when there is time, when an idea comes up— and wonder why they get no results. The answer is almost always the … Leer más
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Estrategia de contenidos: planificación, calendario editorial y KPIs
Publicar sin rumbo es uno de los errores más costosos en marketing digital. Muchas empresas generan contenido de forma reactiva —cuando hay tiempo, cuando surge una idea— y se preguntan por qué no obtienen resultados. La respuesta casi siempre es … Leer más
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The Importance of Images in Ecommerce Sales
In the age of digitalization, ecommerce has experienced unprecedented growth. The global pandemic accelerated the adoption of online commerce, transforming not only shopping habits but also consumer expectations. This scenario has led to fierce competition among online stores to capture
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SEO on LinkedIn
Throughout my journey of more than three decades in the technology sector, I have witnessed the birth and evolution of digital platforms that have transformed the way we communicate and do business.
One of those spaces is LinkedIn, a powerful
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Define your target: what it is, types and process to determine it
Defining your target is a key action for every marketing strategy. Understanding what a target is and how to identify it will allow you to optimize your commercial efforts, avoiding misguided investments. Below, we will explore in detail what a … Leer más
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What is an SMMA, how it works and how to get started in digital marketing
Today, the term SMMA has become a key concept in the world of digital marketing. Social Media Marketing Agencies, or Social Media Marketing Agencies as they are known by their acronym, are those entities dedicated to managing and optimizing the … Leer más
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11 role-playing examples in customer service to improve your service
Role playing has become a key element in the training of sales and customer service teams. Through scenario simulation, professionals can practice and improve their communication and problem-solving skills in a controlled environment.
In this article, we will explore 11
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Customer service: what it is, its functions and how to implement it effectively
In today’s fast-paced and digitally connected world, customer service represents one of the key pieces in the mechanism that keeps a company at the highest standards of customer satisfaction and loyalty. But, what exactly is it and how can it
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Public Relations: Types, Elements and How They Define Your Goals
Public relations is a discipline that has been gaining increasing relevance in today’s business and communications landscape. It is understood as the set of strategies and tactics focused on building and maintaining a positive image of an organization or individual … Leer más