Today, the term SMMA has become a key concept in the world of digital marketing. Social Media Marketing Agencies, or Social Media Marketing Agencies as they are known by their acronym, are those entities dedicated to managing and optimizing the … Leer más
Author: Salvador Galindo
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11 role-playing examples in customer service to improve your service
Role playing has become a key element in the training of sales and customer service teams. Through scenario simulation, professionals can practice and improve their communication and problem-solving skills in a controlled environment.
In this article, we will explore 11
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Customer service: what it is, its functions and how to implement it effectively
In today’s fast-paced and digitally connected world, customer service represents one of the key pieces in the mechanism that keeps a company at the highest standards of customer satisfaction and loyalty. But, what exactly is it and how can it
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Public Relations: Types, Elements and How They Define Your Goals
Public relations is a discipline that has been gaining increasing relevance in today’s business and communications landscape. It is understood as the set of strategies and tactics focused on building and maintaining a positive image of an organization or individual … Leer más
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What is EBIT: How to Calculate It and a Practical Example
EBIT is a key term in corporate finance and a fundamental metric that investors and analysts use to assess the operating performance of a company. It reflects the profitability of core activities without taking into account the effects of capital … Leer más
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What Are Porter’s 5 Forces, How to Analyze Them and Practical Examples
Understanding the market and competition is essential for any business that wants to stand out and be profitable. This is where Porter’s 5 Forces become an invaluable tool. This model, created by Michael Porter, allows the analysis of competition … Leer más
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What is Amazon FBA, how it works and a guide to get started
The possibility of starting your own business, backed by one of the largest e-commerce platforms, is an opportunity that many entrepreneurs seek. Amazon FBA presents itself as an attractive solution for those who want to sell online without having to
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Email marketing: qué es, segmentación, automatización y métricas clave
El email marketing sigue siendo uno de los canales digitales con mayor retorno sobre la inversión. A diferencia de las redes sociales, donde el alcance depende de algoritmos cambiantes, el correo electrónico te conecta directamente con personas que han decidido … Leer más
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Prospección de clientes: métodos, estrategias y errores clave
La prospección de clientes es el proceso sistemático de identificar, evaluar y contactar a personas o empresas con potencial real de convertirse en clientes. No es una llamada al azar ni un correo masivo sin criterio: es la primera fase … Leer más
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Business Storytelling: What It Is, Structure and How to Use It in Marketing
Storytelling is, in essence, the art of telling stories with a strategic purpose. In a business context, it is not about inventing fictional tales, but about building authentic narratives that connect your brand with the people you want to reach. … Leer más