In today’s fast-paced and digitally connected world, customer service represents one of the key pieces in the mechanism that keeps a company at the highest standards of customer satisfaction and loyalty. But, what exactly is it and how can it
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Public relations is a discipline that has been gaining increasing relevance in today’s business and communications landscape. It is understood as the set of strategies and tactics focused on building and maintaining a positive image of an organization or individual … Leer más
EBIT is a key term in corporate finance and a fundamental metric that investors and analysts use to assess the operating performance of a company. It reflects the profitability of core activities without taking into account the effects of capital … Leer más
Understanding the market and competition is essential for any business that wants to stand out and be profitable. This is where Porter’s 5 Forces become an invaluable tool. This model, created by Michael Porter, allows the analysis of competition … Leer más
The possibility of starting your own business, backed by one of the largest e-commerce platforms, is an opportunity that many entrepreneurs seek. Amazon FBA presents itself as an attractive solution for those who want to sell online without having to
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El email marketing sigue siendo uno de los canales digitales con mayor retorno sobre la inversión. A diferencia de las redes sociales, donde el alcance depende de algoritmos cambiantes, el correo electrónico te conecta directamente con personas que han decidido … Leer más
La prospección de clientes es el proceso sistemático de identificar, evaluar y contactar a personas o empresas con potencial real de convertirse en clientes. No es una llamada al azar ni un correo masivo sin criterio: es la primera fase … Leer más
Si no sabes dónde están tus competidores, difícilmente sabrás hacia dónde dirigir tu estrategia. El análisis competitivo es el proceso sistemático que te permite entender el mercado en el que compites, identificar las fortalezas y debilidades de tus rivales, y … Leer más
If you don’t know where your competitors are, you’ll hardly know where to direct your strategy. Competitive analysis is the systematic process that allows you to understand the market in which you compete, identify the strengths and weaknesses of your … Leer más
