It pays to book direct
Marriott with its“it pays to book direct” campaign is a clear example of video marketing success. With humor, they have given a strong blow to the table and wanted to stand out above any OTA, online travel agency.
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Stop clicking around
Hilton with the same intention, has launched a“Stop clicking around” campaign in which it also challenges the OTAs. This channel, however, has opted for a more modern style, more current, and the song Satisfaction is the essence of its video.
Experiential Marketing
Banyan Tree, using the experiential marketing technique, has made a video marketing in which it captures unique, pleasurable and relaxing moments in its hotel facilities. With careful photography, the video succeeds in attracting your customers.
Differentiation in its purest form
Pulitzer Barcelona belongs to the Barcelona hotel group, with presence in Barcelona, Paris and Buenos Aires. But it has wanted to differentiate itself from the rest of the chain’s hotels and, as another example, is this stylish video.
Storytelling for hotels
The video that puts the finishing touch to this post is a video made by Amara. It is humbling. This is a video marketing for the Sandos San Blas hotel. It is, almost, almost, a cinematic projection. With a very elaborate storytelling and a very careful photography.
An audiovisual can be done by anyone, even you! But if you want to get results, experts will be very useful. Because there are no miracles on the web.