Getting followers to interact, to give not only likes but also to comment and engage with the content is not easy. This is even more complicated if you do not show interest in the problems of your community, in their doubts, their concerns and even in their direct questions, which are often frequently asked by multiple consumers to which you could provide answers.
If you are a professional in the health sector, have a clinic and have been implementing digital marketing actions for some time, perhaps you have thought that you should take the step of working your personal brand on social networks as some other colleagues in your sector are doing.
As you know, consumption patterns and communication methods have changed and continue to change due to information technologies. The Internet has been a great showcase for businesses in different sectors and digital marketing and sales strategies have more and more weight in the economic results of companies.
We know that existing, repeat patients account for more than half of a clinic’s customer base. However, you also need a continuous flow of new customers to keep the sales funnel active and compensate for the loss of patients.
Fortunately, more and more pets are being treated as a member of the family. The attitude of most owners has changed for the better and, due to this new trend, more and more users are concerned not only about the physical health of their pets, but also about their mental health.
Para el desarrollo de las distintas estrategias de marketing, primero, es necesario saber cuáles son los canales más importantes en los que se van a desarrollar.
The first step in creating a digital marketing plan for a veterinary clinic is the study of the current situation. And if we may say so: what a situation! Today we are facing a historic moment that has drastically changed the buying process of many consumers, even if they were already shopping online.
For many medical clinics, the word ‘rebranding’ may sound unnecessary or even frightening. The rebranding (and we’re not just talking about changing a logo) can be a considerable investment. However, there comes a time when different factors mean that this brand has become obsolete and, for a clinic, this can make it difficult to win first appointments.
Promotions are an infallible way of bringing a clinic’s products and services closer to its clients and potential clients. Promoting is a way to make a treatment or group of treatments more visible and attractive, to make them closer, more appealing and more affordable for the potential client, and even to rationalize spending thanks to the information offered. In short, promotions help us to encourage conversions. And for this, we have several formulas and promotional channels:
The Covid-19 pandemic has raised a lot of uncertainty about the safety protocols in place in clinics, the availability of treatments and even information as simple as opening hours. And while you have even made posts with updated content regarding this situation on your clinic’s social networks, or sent a series of emails, you should know that these messages are not always going to be displayed or available to your users.