Amara, ingeniería de marketing

Category: Marketing blog for clinics

  • Digitalisation in clinics to attract more clients | Amara marketing

    Digitalisation in clinics to attract more clients | Amara marketing

    1. Techniques for structuring a digital campaign and generating traffic

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    Don’t know if you should first set up a social media strategy, create a website, opt for a Market Place, install landings or integrate everything into a single framework?

    Don’t know if you should first set up a social media strategy, create a website, opt for a Market Place, install landings or integrate everything into a single framework?
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  • Best practices in online marketing for beauty salons

    Best practices in online marketing for beauty salons

    1. Trabaja constantemente en el SEO de tu website

    Trabajas durante meses en la preparación de tu sitio web, empleando las keywords o palabras clave más usadas por tus clientes potenciales, y al lanzar el website consigues una buena visibilidad online. Pero poco tiempo después, se desvanecen los resultados obtenidos. ¿Cómo puede ocurrir esto, si has trabajado en utilizar keywords que tus clientes potenciales usan?

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  • Why Email Marketing is a must for clinics

    Why Email Marketing is a must for clinics

    1. ¿Por qué es tan importante el email marketing en la actualidad?

    1.1. Porque te permite estar en el

    1. Why is email marketing so important today?

    1.1. Because it allows you to be on the top of mind

    There is a fundamental difference in the practice of email marketing compared to a year ago. The GDPR (General Data Protection Regulation), which affects companies that have a database of contacts belonging to the EU, has slightly changed the rules of the game. But arguably for the better since, nowadays, businesses should contact a sanitized database.

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  • The 7 tools to attract customers on the Internet | Amara

    The 7 tools to attract customers on the Internet | Amara

    1. Content Management System (CMS)

    How can you start attracting visitors to your website? Generating content on a regular basis through a blog. You should already have an idea of what it is: it is a platform that allows you to share content on a frequent and constant basis. You will remember that many years ago it was used as a place for personal expression, but the blog, since not so long ago, has become a magnificent tool to attract users to your website.

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  • How Clínica Pronova’s first visits grew by 357%.

    How Clínica Pronova’s first visits grew by 357%.

    1. How to lay the foundations of a sustainable online strategy?

    1.1. Establish a Service Level Agreement.

    To create the pillars of a long-term sustainable strategy, it is important that client and agency communicate on an ongoing basis. And even more fundamental is to be on the same page to work towards the same goals. For this reason, it is more than advisable to establish a Service Level Agreement (SLA) or Service Level Agreement, a complex name for a simple document, but which is vital to understand what each party is committed to.

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  • Improve your clinic’s web content with emotional marketing

    Improve your clinic’s web content with emotional marketing

    1. What is emotional marketing and why does it work?

    As mentioned above, we usually opt for a marketing methodology and implement strategies to attract, convert, increase first appointments and build customer loyalty (where applicable). And in this process, emotional marketing can help us to make our potential consumers perceive us as a brand, remember us, trust our services and decide to purchase them.

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  • How to prepare your clinic’s marketing plan | Amara marketing

    How to prepare your clinic’s marketing plan | Amara marketing

    1. The importance of the strategic marketing plan

    You already know that the healthcare sector is in continuous change due to the influence of the latest technological developments. Not only clinics are in search of acquiring the best technology to develop their service, they are also using online tools to enhance their marketing strategy on the Internet. If competitiveness in the industry was complicated, the boom of the internet and online tools have made differentiating yourself in the industry an even more complex process.

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  • Cross-selling and up-selling. How to sell the services of your clinic.

    Cross-selling and up-selling. How to sell the services of your clinic.

    1. Los conceptos de cross-selling y up-selling

    1. The concepts of cross-selling and up-selling

    There are businesses that invest too much time and budget in acquiring new customers, when the key is to consolidate a fixed audience that will repeat their experience with us in the long term. Especially in the healthcare sector, where repeat purchases of services by the same customers make for a terrific profit increase.

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  • Top 15 best dental clinic websites | Amara marketing

    Top 15 best dental clinic websites | Amara marketing

    1. The points essential for a suitable health website

    These are the points that must be taken care of for a positive user experience:

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  • 4 Ideas for Christmas gifts for your customers

    4 Ideas for Christmas gifts for your customers

    1. A Poinsettia flower

    The Poinsettia flower, popularly known as Easter flower or Christmas flower, is one of the most traditional images of Christmas in our country. Homes and stores are filled with these beautiful flowers with their striking red color, which is undoubtedly the protagonist color of the holidays.

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