Category: Marketing blog for clinics

1. What is Employer Branding

Employer branding is the expression commonly used to describe an organization’s reputation as an employer and its employee value proposition: one of its most important assets.

1. So, what exactly are rich snippets?

As we have discussed, when a user (a potential client of your clinic) performs a specific search on the Internet, Google displays a search results page (SERPs) with different entries, composed of different … Leer más

1. How do other clinics differentiate themselves?

Check out your competitors’ websites in your area. Do theymanage to convey a different message from other clinics? If you visit websites of, for example, dental clinics, you will probably find the … Leer más

1. If my practice has already consolidated its brand, why create a personal brand?

This is precisely one of the ideas that may arise when you hear about personal branding. It is true that personal branding is sometimes talked about … Leer más

1. Mi sitio web ha perdido visibilidad, ¿por qué?

No te preocupes, Google no ha penalizado tu sitio w

1. My website has lost visibility, why?

Don’t worry, Google has not penalized your website for some serious error. This drop … Leer más

1. The key points for a positive user experience

The points to take care of for a positive user experience are:

Before we dive into the world of events, take a moment and remember the last thing you learned. What was it that you learned? Where did you receive the knowledge from? How did it make you feel about the “teacher,” … Leer más

1. Set yourself objectives

Yes, it is true that your main goal is to gain clients through your website, but it is not enough to present the services of your clinic. Your page should offerdifferent contentfor every type … Leer más

1. CRM software

As you probably already know, having a database of all your customers helps you to have a record of the actions and communications you have carried out, as well as knowing what interactions they have had with … Leer más

1. How do users convert?

Mainly through forms. Forms that do not only have to be contact or appointment forms. Forms that can also be for enquiries or subscription to your newsletter. A newsletter with which you … Leer más