It may seem obvious, but the truth is that not all projects start with a good pitch. The rush and, sometimes, lack of communication can lead to omit a step as important as the description of the needs of the SME when carrying out a design for your website. And this step is fundamental. In fact, it is the one that can avoid problems in the future and ensure that deadlines are met.
Remember that web analytics refers in digital marketing to the process of studying the elements, techniques and tools that we use for a website to successfully meet marketing and sales objectives. The idea is that the time and resources you invest are not wasted. So where should you start?
To take advantage of web analytics and make the most of your time, especially now that you probably have more limited resources, you must first set clear objectives.
It is impossible for you to know what to analyze, what content performs below average, what conversion paths get more leads, how to optimize your website… if you have not established a previous marketing and sales objectives.
It is a fundamental step in the development of a marketing plan that helps you to organize yourself, that provides you with a work methodology.
{{cta(‘37955d69-d003-4a29-9f17-669d2c20e26f’)}}
For this reason, the first step to analyze your SME’s website is to review your marketing objectives and, if you don’t have them, start defining the most relevant ones according to your current priorities, that is, according to the most pressing needs of your SME. Think also that these objectives must be SMART:
{{cta(‘bb2971b9-bf36-4c36-8edc-75223dba5208’)}}
The design of your website will be essential to capture the interest of your potential customers, but first you must know what are the strategic keys to make the design not only attractive but also effective.
Your company’s website needs adequate traffic for your SME to get customers. To do this, it is necessary to identify and define buyer persona profiles. These are representations of your ideal customers. Profiles that are based on real data and some educated speculation about demographics, behavioral patterns, motivations, goals and challenges.
What results do you get with your social media marketing efforts? It is possible that, although you have been posting consistently for a while, at most, you have only managed to increase the number of followers in some of your networks, perhaps not even substantially.
SEO (Search Engine Optimization) is the strategy responsible for working the organic positioning of your website. That is, it is the process of optimizing your website so that it appears in the first results of search engines and so you have a greater chance of increasing your online traffic. Thus, SEO aims to make your website get more organic visits from search engines like Google, thanks to the optimization of the different pages that make up the website.
Everything that involves making the engines’ job easier will help your SME’s website to get more traffic and, therefore, more potential customers. Therefore, it is also important to take into account the SEO local strategy, to position your company based on your location.
However, while SEO has always been focused on optimizing pages around keywords or search terms used by users; today optimization is more than that, especially because search trends can change and engine updates have “forced” us to improve the quality and relevance of the content on each web page, in addition to its authority through an intricate network of strategically designed links.
This as then, implies knowing well your potential customers and what are their search trends when they consume content on the Internet. Today to position content (which we will talk about next) it is necessary to think about specific topics and hierarchize pages according to their relevance to enable internal link building (or inbound links).
Once you explain that our hallmark is to always meet the targets set, it happens as a mixture of success in setting them and taking it personally, and you indicate that the proposal reaches up to the delivery of the lead to its commercial structure (I mention structure and not department), they always propose to do the honors if you achieve these goals. The client confirms that they will manage the sale and that this should not be a concern for the agency.
?
The RAE defines audit as “Systematic review of an activity or situation to evaluate compliance with the rules or objective criteria to which they must be submitted”. If we apply this definition to today’s topic, we can deduce that the audit of a website is the systematic review of a website to assess compliance with standards and the adequacy to the best practices of the industry.
To do so, we will analyse three aspects: usability, optimisation and security.
(more…)
.
One of the reasons that lead to the success of the different online strategies implemented by a company is its ability to know its customers. If you haven’t heard of these concepts before, you should know that:
(more…)
.
It is common to find a lot of information about the phases of building a website. However, it is not a question of the number of phases, but about what each phase brings to your website. We present you with a total of five phases that are recommended to build a useful website for your SME.
(more…)