1. What is the current reality of consumers.
If we consider a purchasing process with some complexity, we will see that:
Category: SMB Marketing Blog
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Do you want to improve the local positioning of your SME?
El posicionamiento local de tu website
The local positioning of your website
On the one hand, many users searching for information on the Internet about products or services, would like to find nearby suppliers to meet their needs. On the other, as of today, Google “rewards” businesses that work their local SEO, placing all three businesses in a search in first position. For example, with “bicycle store” depending on the location in Mallorca from where you do the search, they could appear
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What does employer branding bring to your SME?
Not everyone wants to work at Google because it’s a big international business – which it is – but if you ask them, most employees will say that the corporate philosophyis what they are most attracted to and proud of about their job, the ease of balancing their professional and personal lives. So, is a company’s philosophy that important to its employees? The answer is yes, definitely.
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Calculate the ROI of your marketing actions with Google tools
You probably already know the ROI indicator and how to calculate it to analyze the investment in your marketing actions, but do you know all the information that calculating the return on investment can give you? Google tools will allow you to know more about the impact of your actions so you can make the right decisions to achieve a successful marketing strategy.
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A newsletter, the best ally for your SME
What is a newsletter?
A newsletter is an informative publication that is distributed to sales opportunities and existing customers of a company via email, basically to all people who have an interest in your brand. The information contained in this publication ranges from links to the latest articles in your blog or details about the activities carried out in your company, to offers that may interest the recipients.
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Get to know the stories of successful online businesses
Even if we believe that the Internet is fully developed, it is advisable to remain attentive to the opportunities it presents. New applications emerge every day that become opportunities for us. Many SMEs are moving their services from physical establishments to online businesses due to the multiple possibilities offered by online commerce. And there are more and more frequent cases of businesses that evolve and compete with large companies. Do you already know the opportunities that your business can get on the Internet?
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To promote new construction materials : Amara marketing
As simple as it may seem, getting to your website is part of a long process of research and decision making by your customers. There is a development from the discovery of the need for a product to its final purchase. This process is called customer journey, commonly known as Buyer’s Journey. We’ll explain how you can apply it in your marketing strategy.
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Online marketing strategies for building materials
From the creation of a website optimized for search engines and users, to the automation of digital marketing, there are a series of online strategies that are basic in different phases of construction. Actions and tools that reinforce and consolidate the whole structure, marketing in this case. Strategies that you should know to know how to move to the next level.
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The advantages of an online catalog | Amara marketing engineering
Think of your website as a showcase. We believe there are two types: those that immediately invite you in because of how eye-catching and interesting they look; and those that, on the other hand, make you pass them by and think that another day with more time you’ll be able to entertain yourself. With websites the exact same thing happens.
