Category: SMB Marketing Blog

Defining a strategy is important

As you may already know, content is essential for the success of an Inbound Marketing strategy, framed within the online marketing plan of your SME. It is what allows a visit to your … Leer más

Through a video, you can make yourself known, tell the story of your company, explain success stories, present products and services or even describe instructions for use or processes, such as how to make an online purchase on your website.

What’s more, when you thought about it, you probably thought it was the easiest and most effective way to get potential customers. Because everyone is nowadays on social networks, sharing, liking, uploading photos, retweeting, etc.

So if you’re ready to start your online attraction marketing strategy, it’s time to start creating content. But since we believe that it is not worth creating just anyone, only those who add value, we are going to take the … Leer más

The Swedish company decided to rename some of its products taking into account what were the most common Google searches related to coexistence and relationship problems in general. In this way, IKEA wanted to make it clear that its products … Leer más

This is a reality that most entrepreneurs share. In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more in social media this year to reach new followers and build their brand reputation.

But when we talk about Inbound Marketing and all the strategies you can implement to achieve your online goals, we tend to focus on the first two stages: Attract and Convert. And although these are fundamental, you’ve probably already seen … Leer más

Google is not just a web link search engine, it has long since stopped offering only text-based results. Google is currently a search engine for images, videos, maps and much more. Is your SEO strategy prepared for all formats?

They practice what they preach. They do the marketing we all love. You probably know his publications on Inbound. If not, you should take a look at his blog. But what we want to highlight today is what seems … Leer más

If this data is not enough for you, here are four reasons that will convince you of the importance of including video marketing in the strategy of your SME.