It’s Facebook’s algorithm. Yes, Google is not the only one playing with our illusions. Facebook decides who to show your posts to and who not to show them to. And it is not an easy algorithm to mislead, because what Facebook wants is that you invest money in advertising on its platform.
And how do they do it? It is true that there are specialized blogs, but a master class is much better perceived through a video or audio recording. For this reason, the
podcasts
are the resources most used by these great masters.
It seems that for many it is still unclear. Today we present the differences between UX and UI so you don’t get lost in the conversations of your design team.
To work with
content marketing
you have to know how to write for the Internet. You must know how to make Google understand who your content is aimed at and in which results it should show you. If your content appears in the wrong searches and, consequently, users do not click on your links or, even worse, quickly enter and leave your website, Google will understand that your content is not good and will relegate you to results on much later pages. This means that you will become practically invisible.
He thinks that this methodology has appeared at the most opportune moment. When consumers, both online and offline, have grown tired of intrusive marketing practices and have changed their purchase behavior. Nowadays we look for reviews and information for everything, even if we don’t buy online.
Here is a checklist of the characteristics that your marketing agency should have so that the results are as expected and the work process is optimal.
The corporate identity is made up of the visual identity, the communicative identity and the emotive identity (values transmitted, codes of conduct, etc.). All this forms the brand. A brand resides, above all, in people’s minds.
