There is no better way to learn than by good examples. For this reason, we have chosen two websites of companies in Mallorca that perfectly represent the brand values and their online identity. What do they have in common? Both denote the Mallorcan essence. All of them make a nod to the island. And how not to do it? Mallorca is a privileged place, let’s show off!
Category: SMB Marketing Blog
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Rebranding or die in Mallorca
Mark Zukerberg, creator of Facebook: “The greatest risk is to take no risk at all. In a rapidly changing world, the only strategy guaranteed to fail is not to take risks.”
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Is inbound marketing valid to increase the sales of an SME?
We want results and we want them now. Why? Quick fixes may ultimately bring us a one-time benefit, but they will not help us improve our business plan in the long term.
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10 phrases before choosing the design of your web site
One of the worst feelings you will encounter is that the mental image you had made of your website will be far from reality. And not because your ideas can’t take shape, but because many of them would probably be counterproductive to the success of your business.
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Internationalize your SMB with HubSpot | Amara marketing engineering
To do so, you need to adopt a proactive approach, because companies that do not try to work international markets become more vulnerable and less competitive in the long run. If you play your cards right, the internationalization process can be a success, taking advantage of growing demand in other markets.
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Your perfect content marketing strategy | Amara marketing
We would dare to say that content strategy in the marketing world is one of the most ever-changing. And also one of the most beloved. Love content marketing! It is your great ally and allows you to leave aside cold-door commercial strategies. Which, let’s face it, neither you nor your customers like them.
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The ultimate web formula for SMEs: content + design
How we consume content on a website changes how we design it and what we publish on it. We Internet users are constantly changing our habits and that is why companies, together with their marketing and web design teams, must adapt to our whims.
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What should a good logo design look like?
Before starting to work on it, you must define what kind of image your brand will have. There are three possibilities. These examples are SMEs from Mallorca.
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First steps: the digital marketing plan for SMEs.
It is essential that you know how to answer the why. Why did you initiate this project? You don’t need to be accountable to anyone, only to yourself. Take a few seconds to respond.
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Tips for a good naming. Awaken your creativity.
First we will start with the tips that, although basic, are not always taken into account and can create problems in the future.