Category: Travel marketing blog

1. Consumers are more aware of their needs

.

Thanks to the possibilities offered to tourism consumers by the internet, they feel more and more free to search for information. As time goes by, the traveller is becoming more and more informed, more ’empowered’, and more able to organise his or her trip independently. While there are still customers who rely on travel agencies to organise their entire holiday, customers who prefer to contact agencies once they have opted for one or more tourism products are on the rise.
(more…)

1. Project management tools

The main tools that will help you increase the productivity of your MICE company are project management tools. They allow you to plan the delivery of projects, and to plan and control the execution of all actions of each project. Usually a project management software uses visual representation of projects such as Kanban methodology and Gantt chart.

(more…)

1. El principal reto: tu hotel necesita más reservas directas

Hace unos años atrás, los hoteles dependían en gran medida de las OTAs y de los operadores turísticos para establecer una tasa de ocupación objetiva y llevar a los huéspedes a los hoteles. Hasta entonces, los hoteles disfrutaron de asociaciones con agencias de viajes y operadores turísticos, y los huéspedes disfrutaban de las reservas de paquetes turísticos.

(more…)

1. The seven most successful loyalty ideas

Today, a loyalty program is a must for any hotel establishment. For both boutique hotels and large chains, this strategy is key to creating repeat customers. In such a competitive market where customers have a wide range of hotel offerings, targeting only new customers is a risky move. Therefore, building loyalty among your existing customers, and turning them into repeat guests of your hotel, is a more achievable option.

(more…)

1. The importance of defining your target audience

If you remember our explanation of customized experiences and how to sell them to B2B clients or B2C clients, you now have a firmer idea of how to take advantage of this booming product for your agency. Perhaps you’ve been working on offering your service to both end customers and other travel agencies, or you’ve spotted an opportunity in one of these audiences and are analyzing what would happen by targeting only one audience.

(more…)

1. An innovative communication campaign in social media

Not long ago we explained the importance of having an online presence in social networks. Of course, supporting your entire marketing strategy on social media is not advisable, since it is essential to destine time and resources to the creation of campaigns for your presence in the most relevant channels, that is, those in which your potential customers are found. But social networks are a perfect terrain to unleash your creativity and create campaigns that generate notoriety, especially those that generate interaction with your followers and, in this way, generate engagement of users with your brand.

(more…)

1. The change in consumer attitudes in tourism

.

We are well aware of the high demands of the tourism sector that you have to face every day. It is one of the sectors most subject to change and innovation, and we know how important it is to keep pace with the market and to keep up with the new demands of tourism customers for the positive performance of your business. Since the internet has become the main source of information for consumers, tourism companies have moved their services to the digital world, so that travellers have hundreds, or even thousands, of options to plan their leisure or business trips 

to plan their trips for pleasure or business.
(more…)

1. Why is the union of tourism and social networks so important? 

The rise of the Internet in the tourism sector is no longer a surprise to you. Not only has it transformed the way you reach your hotel to your target audience through the network, it has also transformed the way your organization works. And it is precisely the tourism sector that has felt the impact of the Internet at all levels. Customers have gone from booking their vacations through agencies or tour operators to planning independently each and every stage of their trip, from booking tickets to travel and booking rooms, to signing up for activities that are part of the experience, and even opting for real-time tracking of their experience through their smartphones.

(more…)

1. Discover the power of Smarketing.

Most travel industry professionals are aware of the changes in consumer habits over the last decade. Your potential customers are increasingly informed about vacation destinations, products and services and, in their relationship with hotel brands, they require more and more personalized attention.

(more…)

1. Atrae clientes potenciales de calidad

Si bien puede parecer evidente, conseguir más clientes potenciales o leads no siempre es sinónimo de obtene

1. Attract quality leads

While it may seem obvious, getting more leads or leads is not always synonymous with getting more conversions. In order to increase your conversion rate instead of trying to get more leads, dedicate your efforts to attracting better leads. The generation of leads can be tricky, so your goal should not be to attract as many users as you can, but to attract the right users, those who are interested in the content you are offering, and who are more likely to make a buying decision.

(more…)