Category: Travel marketing blog

As a hotel manager, you may find this question absurd, but the answer is not as simple as it seems. Do you know what are the preferences of your hotel’s potential customers? What factors can influence their decision? How to generate engagement?and so have the rules of the hotel market. There are several factors that can be identified as the cause: globalization and the increasing affluence of travelers, as well as the evolution of technologies. If customers used to value luxury rooms and sophisticated hotels, now their expectations have changed, they are different from what they were a few years ago. So, let’s think about it and answer the question: What are my guests really looking for?

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1. What is referral marketing?

Referral marketing is a process that encourages a company/brand’s existing customer base to engage their friends, family and other contacts by promoting products and services in exchange for discounts, gift certificates and various other benefits.

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1. ¿Qué es Growth Driven Design?

El website de tu empresa es uno de los activos más importantes para tu estrategia. Si tenemos en cuenta el ciclo de compra habitual de los consumidores online, vemos que tu sitio web puede estar presente en todas y cada una de las fases (descubrimiento, consideración, decisión). Es decir, puede ser el canal donde el prospecto se forme y eduque en opciones, donde evalúe sus posibilidades y necesidades, y desde donde decida realizar la conversión a la compra.

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1. Shopping as the main tourist attraction

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The concept of ‘shopping tourism’ is quite recent, and is expanding in the tourism sector. Its expansion in the market is due, like many changes currently taking place, to new consumer attitudes. For years, consumer purchases in the tourism sector were considered a leisure activity, a circumstance linked to travel motivations, whether for pleasure or business travel. Today, this has become the main motivation for travel for many customers: more and more travelers are choosing to travel abroad to purchase products rather than buying them in their home country.

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1. La importancia de la tecnología para los viajes

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1. The importance of technology for travel

The tourism industry has always adapted to new technologies. In fact, today it is impossible to move forward in the sector without thinking about digitization. According to Pepijn Rijvers, Chief Marketing Officer of Booking.com:

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1. Marketing Automation: the intelligent automation of tasks.

If you think about it, it can be a challenge to communicate with your potential customers in a timely and personalized way, whether it’s when they consume your content about a destination, a hotel promotion, or when you send an email to your millennial traveler. For this reason, marketing automation is a process that helps prioritize your marketing tasks more efficiently and with greater relevance, tracking and training of potential customers throughout their purchase cycle (traveler’s journey). By identifying behaviors and segmenting users into relevant groups, automation can replace many separate processes with a single, unified solution. Currently, about 51% of companies in the United States use marketing automation, and 91% of active users agree that this automation is very important to the overall success of their marketing strategy. (EmailMonday, 2018).

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Dress up your website with Christmas elements

Does it really matter whether or notyou adapt your hotel website to the Christmas season if you already include related offers? It certainly does. Think of it another way: why do department stores dress up in their best lights and decorations? Why are there trees, garlands and Christmas plants in the stores? The answer is because this creates the right atmosphere, which puts potential customers in a festive mood, making them more likely to make purchases.

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What is a canonical tag?

The canonical tag has been supported by major search engines as early as 2009, but despite the benefits it offers, it has often not been implemented due to lack of knowledge about this technique and its purposes.

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Travel agents are a direct influence on your customers

Nowadays there are many customers who choose to book their vacations on their own, as new technologies are making the process of booking hotel rooms even easier. However, there is still a large number of travelers who choose to go to their trusted travel agents, and that percentage of customers is making its presence felt in the travel market.

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Spotify, a Growth Hacking success story

Who doesn’t know Spotify today? While this platform was not the first to offer an online music service (remember Napster), it has been the most innovative when it comes to executing a marketing and sales plan to win subscriptions thanks to its technology, thus becoming a leader in its sector. Starting from Growth Hacking.

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