Nowadays, in an environment where technology and the digital world is fundamental, we find the need to work more and more on our hotel’s website to try to attract visits, convert them into users who frequent it, and try by all means (with all the online strategies at our disposal) to convert them into direct bookings. And this is something we can only do with content. Content is the fuel of the engine we call the Internet.
Category: Travel marketing blog
-
Online marketing strategies to drive direct hotel sales
The solution? The data of your leads (sales opportunities) and your customers. If you do not know your potential customers, the buyer personas, it is very difficult for any of the online marketing strategies to have positive results for your business. So defining buyer personas is an essential step. Don’t skip it!
-
Customer loyalty. The basics you must master in strategy.
If you identify with any of these questions, it is important to pay attention. Today, emotional intelligence, social intelligence is one of the keys. Empathy is essential in any job, but even more so when dealing with your customers. You have to learn to recognize what your potential customers’ needs are in order to be able to offer the best personalized experience. Because that’s what they are looking for: experiences.
-
Identify and get potential customers for your hotel
To get these potential customers, we must know very well what is the profile of our guest, that is, our buyer-persona (semi-fictitious profiles of our customers). If you want to learn more about buyer-persona profiles, you can do so in this post of our blog.
-
Step by step. Improve the SEO positioning of your video.
Back to SEO. This time to explain how to position your video. We teach you the best practices and tips to get a rich video snippet in Google SERPs. This post is for you if you have ever wondered where you should publish your video in order to get a better positioning. Remember this goal at all times!
-
Digital transformation in the ferry services sector.
Our consumers’ buying process is constantly evolving. Our potential customers have much more information about our brand, our industry, our products and competitors. Much more knowledge than we imagine. The Internet is the gold mine of information and today most of our potential customers do some research on the web before making a substantial purchase. They are likely to look for advice, data or even compare between several companies offering the same product or service.
-
Trends in tourism What can your hotel do to increase bookings?
And not only because, logically, we must adapt to our customers, but also because many of these trends are here to stay and are not just passing fads. Today we will see some new trends and others that have been around for some time and that are still booming and with some changes that reinforce them.
-
Facebook statistics. What to analyze and how.
The Facebook Statistics section will provide you with a lot of useful information to analyze your posts and their performance. If you publish but don’t analyze, how will you know if your work is paying off?
-
What is Off Page SEO and how to work with it?
Off Page SEO are all those elements that are external to the page but that also help us in our organic positioning. Let’s say it’s a step up the SEO ladder, a more in-depth work to compete for more difficult first results.
-
The Smarketing objective. The strategy of the Marketing and Sales teams.
With the Inbound Marketing boom, terms have been coined or rescued that we should take into account and even implement even if we do not carry out the attraction marketing methodology. One of these terms is
Smarketing
One of these terms is Smarketing, that is, the process of bringing together sales and marketing teams based on the common goals of your tourism business. Because marketing and sales teams do not have to be antagonistic. In fact, it is counterproductive for your business, which has the same goal: to get more bookings or purchases online.