As expected, new technologies will continue to gain ground in this market. And not only in the hotels themselves, but the traveler is already searching, booking and getting information in a very different way through the network and even using virtual reality. The tourist will also look more than ever for new experiences at the destination and also in the accommodation itself.
Category: Travel marketing blog
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Steps to successfully implement a CRM project in hotels
1. Change of philosophy
First of all, if you are working in sales or marketing within the hotel you must bring about a change of philosophy. Working with a CRM in the hotel means betting on having a direct relationship with your end customers, the guests.
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User-generated content, important for your hotel’s reputation
Today we are dealing with a digital version of word of mouth, a version that we know as user-generated content (UGC) and that is as important to take into account as any of your other online strategies.
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Do you know how to increase your ferry company’s online sales?
This ‘digital transition‘ includes several steps and elements that point in one direction: consolidating an online channel to boost sales. But it is not enough to create an attractive website, because it must be user-friendly and intuitive. And not only that, since it is also necessary to work on keywords, URLs, content, languages, etc. And there are still many things to manage.
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Differences between a CRM and an email marketing tool
What is a CRM?
If you have been with us for some time, you have probably heard us talk about CRM as the heart of your business. We think so because what other tool allows you to know and improve your relationship with customers and contacts who are, after all, the core of your business?
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The basics for marketing your hotel in 2018.
Until recently, hotel marketing was not an issue, but now consumers in the travel industry have needs that are not limited to price, location and even exclusivity of accommodations. Today we are looking for personalized experiences from the moment we start the purchase cycle until we finish it. And this for your hotel means implementing changes.
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Why do customers choose Booking.com instead of your hotel’s website?
El comportamiento de los viajeros ha cambiado a lo largo de los años
Traveler behavior has changed over the years. In fact, it is still evolving today. Some 50 years ago it was very difficult to find a way to acquire customers without the help of tour operators. For many larger hotels, it was impossible. Now the rules of the game have changed, but still, there are several advantages to partnering with OTAs, and many hotels prioritize their strategy toward this collaboration.
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Improve your ranking on Facebook. How does the wall work?
At the same time that you are concerned about creating quality content for your social media strategy, you must take into account other aspects that affect the ranking of your publications in this social network.
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Ferry trips and excursions: a strategy to attract more customers
Currently, ferry operator companies are more oriented towards daily and regular lines, i.e. transporting passengers from point A to point B. Obviously, this allows for a regular revenue stream and stability within the company, but as usual, revenues decrease as customer traffic decreases with the low season. Obviously, this allows for a regular revenue stream and stability within the company, but as usual, revenues decrease as customer traffic decreases with the low season.
