Category: Travel marketing blog

For this reason, all industries have their sights set on this sector, mainly the tourism industry. One that has always benefited from technology when it comes to minimizing time and costs, thus promoting higher consumption.

In a world where word of mouth has turned into hundreds of reviews and digital information, planning a vacation doesn’t start at a travel agency, but in the various online channels. For this reason, creating the right content is no … Leer más

In addition, a user who is interested in following your brand through social networks should easily recognize that this fanpage or Twitter profile is the official one. Therefore, your social profiles must also be recognizable. Including a brief description … Leer más

Depending on the stage in which the user is, he will demand one type of content or another. So, we must not only take into account what our buyer-personas are looking for, but also what they are looking for.

buyer-persona… Leer más

We also know that many of you use WordPress, that you love it but recognize the limitations it has when it comes to performing some automated online marketing tasks. Fortunately, the Internet provides us with a series of tools that … Leer más

To get more travelers to book on your website you need to be able to feed their interest. Social networks are fabulous platforms for generating valuable content. However, among so many messages from your followers, it is normal that it … Leer más

A study of the Rockefeller University of New York, claims that people remember 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell. … Leer más

Another important issue is the cost of distribution, which can be relatively high due to the market dominance of the ferry travel aggregators, known here as online tour operators (the OTAs). These online companies can be a source of problems … Leer más