It is true that each change in the algorithm brings us closer to achieving more optimized and relevant search results. So how can we optimize our page according to Google’s criteria and thus optimize our portal? There are a number of tools, some free, some paid, that can help you discover your own website in the same way Google would. These tools are critical to your organic search strategy allowing you to focus on the elements of your website that Google considers important.
Category: Travel marketing blog
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7 GDPR principles and what they mean
You probably already know why GDPR is so important to marketers around the world. It is the biggest change in the field of data protection since 1995 and applies to all companies that collect, process or store personal data of EU citizens. We previously discussed the huge challenge GDPR posed to the hotel industry due to the sheer volume of sensitive personal data and credit card information that hoteliers collect and process. The use of booking engines and multiple online payment points makes hotels more vulnerable to cyber-attacks and data breaches.
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3 reasons – Your hotel online marketing strategy is not working
Yet, it seems that your online marketing strategy is not working as it should. Why?
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A hotel CRM prepared for the new data protection law
You probably already know about the GDPR,the new data protection law that will change the rules of the marketing game for organizations that in some way deal with the personal data of EU citizens.
The GDPR,the new data protection law that will change the rules of the marketing game for organizations that in some way deal with the personal data of EU citizens.
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360 Marketing. How to create a successful multi-channel strategy.
The world of marketing continues to turn and concepts continue to evolve every day. The concept of 360 strategy is not from last week, but it is still fundamental today to create a successful marketing strategy. The ways in which promotional campaigns are consumed have changed and companies need to adapt to new trends. Today we educate you about 360 Marketing and tell you how to take advantage of different channels. (more…)
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From LOPD to GDPR. The new European data protection regulation.
To date, the hotel sector had lived with the LOPD (Organic Law on Data Protection) approved in 1995 as a result of the EU Data Protection Directive. But now a new horizon of changes and obligations is opening up for this and many other sectors that handle personal information of their customers.
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Marketing strategy is important for shipping companies
Many liner operators, especially smaller ones, do not see the value of developing a marketing strategy. In fact, the managers of these companies are often too busy managing day-to-day operations to be interested in the subject. However, brand differentiation is not just for industry giants.
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Tourism marketing trends for 2018
There is no doubt that 2018 is going to be a year in which the tourism sector will continue to be treated with great affection . And both professionals and travelers expect a lot from it! Travel intentions are not only increasing among the different markets, but new forms of travel and, consequently, new tourists are continually appearing.
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Digital transformation in ferry services. The success of Líneas Romero.
The buying process of our consumers is in continual evolution. Our potential customers have much more information about our brand, our industry, our products and competitors. Much more knowledge than we imagine. The Internet is the gold mine of information and today most of our potential customers do some research on the web before making a substantial purchase. These are likely to look for advice, data or even compare between several companies offering the same product or service.
