Imagine you go to a store (your hotel’s website) and you want to buy a product (a reservation at your hotel). But to buy it they send you to another store (a Tour Operator). It is possible that in this other store you will find another product that catches your attention, at a better price or simply that appears in a better position.
Category: Travel marketing blog
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Increasing hotel website conversions
A modern and visual website inspires confidence
Your website must be modern if you want your potential client to trust you and book a wonderful vacation in your hotel. No one will give you their data if they don’t trust your website or if it appears to be abandoned. It is important that you keep your hotel’s website up to date.
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Solutions to increase your website’s business
Web booking engines
One of the key factors is to invest in your hotel’s website. Invest time and money. Honestly, you have no choice. It doesn’t take much to explain how important the booking engine is to grow your customer base.
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Criteria for choosing a video marketing company for hotels
What you should really take into account when choosing a video marketing production company for your hotel is the experience, technology, guarantee and the final cost .
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Methodology to improve online marketing results in hotels
Well, Forrester Research estimates that 32% of hotel bookings are online and that the travel industry as a whole allocates 29% of its marketing budget to digital. The number is increasing year after year. An overwhelming 77% of respondents said that their website traffic is growing and 70% confirmed that revenue from this channel is also increasing.
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Five examples of successful video marketing for hotels
It pays to book direct
Marriott with its“it pays to book direct” campaign is a clear example of video marketing success. With humor, they have given a strong blow to the table and wanted to stand out above any OTA, online travel agency.
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The best success stories for increasing direct hotel bookings
OTAs have been a fantastic solution in the market for large and small hoteliers. But let’s not kid ourselves, our goal is to get as many direct bookings as possible. Twenty years ago, of course, we would not even have considered this premise. There was no other way to make a hotel reservation. Now, however, the difficult thing is to get it without intermediaries. And it is so difficult that the major chains have designed specific marketing campaigns aimed exclusively at direct bookings. Let’s make the most of it. Let’s learn from the greats! Learn about the best success stories in increasing direct hotel bookings.
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Benefits of video marketing for your hotel chain
It is clear that video is in fashion. But it is not a passing fad. This is an upward trend. There are many benefits of video marketing for your hotel chain. The latest statistics make this clear:
