Legend has it that John Fareed, the internationally recognized consultant, writer and professor whose innovative ideas and practices are changing the conversation about marketing what we call “hospitality” or the hotel industry, made a bet in a meeting with … Leer más
A study conducted by IAB Spain last September, specifically the annual study on Mobile Marketing, revealed that 9 out of 10 Spanish Internet users have a smartphone, which is more than half of the population (52% of Spaniards between 18 … Leer más
In this sector, which is becoming more and more varied and in continuous evolution, it is very important to always be clear about our objective. We must always be aware of what our north is and approach it step … Leer más
As the saying goes: “as the law goes, so goes the trap”. Don’t worry! We are not encouraging you to cheat, but we are going to give you 3 useful tips that will allow your hotel to “fight” against the … Leer más
But smartphones still have a long way to go. Perhaps this year that we have just started will be the one that marks the turning point and all small stores will support mobile payment. Can you imagine that next New … Leer más
For online video platforms such as YouTube, interaction metrics (e.g., views, likes, number of times content is shared, comments and viewing time) provide a basic barometer showing how the audience responds to videos. These metrics are important because they allow … Leer más
Then they understood that there was no point in training so hard to be the fastest. A pair of slippers made all the difference. If they were shod, they were unreachable. But you might be thinking, what does this story … Leer más
Do you want to know what Google rewards when evaluating websites? Want to know what the new Phantom III is all about? Quality content is the most important highlight of Phantom III. This new algorithm aims to ensure that … Leer más
Of the ten, four relate to airlines or aviation-related companies, three to hotels, and the remaining three to miscellaneous companies. Between them, they received almost 170 million views on YouTube.. The surprising thing is that the number one on … Leer más
What is cross channel marketing? It is the fact of combining two or more channels in the same purchase process. A client, Arturo, is visiting the website of a newspaper X on a Sunday morning from his laptop and … Leer más
