Category: Travel marketing blog

What exactly does Growth Hacking mean? It is a complex marketing technique, which requires creativity, a touch of analytical thinking and web and social media metrics to sell a product. In reality, and simplifying it as much as possible, it is a set of marketing techniques based on advertising and hype about a product with a low budget. In many cases, growth hackers are known as positioning strategists, but they must also bring a great deal of creativity to the table. It is a figure practically consolidated in start-ups, since they are companies that must launch a new product with a low or null advertising budget. The father of this magic potion lives in California and his name is Sean Ellis, founder and CEO of Growthhackers and early marketer of Dropbox. He first used the term in 2010.

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Companies, large and small, do not live on the fringes of this phenomenon and viral video marketing is no longer an open secret. And, if it really works, it is an extremely economical way to advertise and with an unimaginable diffusion. where does the secret lie for a video to go viral? Is there a magic formula? We regret to say that no, this is not an exact science. What we do know and want to share with you are 3 tips that can help you. Take the pencil or write them down on your cell phone.

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The problem is that every day hundreds of blogs are born all over the world and we have to compete with them. Our blog has to elbow its way through the tide of blogs surfing the Internet to stand out and be the one chosen by readers.

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This is relatively easy to remedy. Create a routine, a strategy. If tWe have routines that we follow in the gym all the more reason to create a routine with which we can achieve our long-term goals. ‘Routine’ is not synonymous with ‘boring’ when we see our efforts paying off. This motivates us to continue. And to create a routine, a strategy, we need two things: brainstorming and planning.

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These are complicated times for sales in the tourism sector. Consumers change so rapidly that being attentive to their needs requires more and more effort. This phenomenon is even more complicated on the Internet, because the channels are multiplying, the data generated are enormous and the forms of communication are very diverse. As one of the reflections of this revolution we have WhatsApp, that in less than three years has revolutionized communication with more than 800 million active users.

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Believe it or not, there are more people gathering and spending time on social networks than in travel agencies or tourist information sites. Still don’t believe it? So keep an eye on the numbers. According to a global study published in 2015, Facebook has 1.4 billion active users, Twitter has registered 284 million accounts, Google+ exceeds 343 million users and more than 1 billion unique users visit the YouTube portal monthly. In addition, Internet users spend approximately two hours and twenty-five minutes visiting various social networks throughout the day.

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It is true that we find it hard to believe. Because today we turn on our device and as soon as we type the name of the destination we have hundreds of photographs, pages of travel guides and experiences of travelers we know nothing about. But, undoubtedly, they do not reach us as much as the experience that our former neighbor told us, when he told us, with eyes like a plate, what his children enjoyed visiting the Disney Park.

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And you may ask, what is gamification? Does it come from the word game? Gamification (of Anglo-Saxon origin), also called ludification or gamification, is the use of game techniques in non-game environments in order to enhance and provide all the values generated by the game. Specifically in marketing, it is a highly powerful tool. Major brands such as McDonald’s, Nike or Heineken have made use of this technique to promote their products. At this website has some interesting and very funny examples .

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Our mission is to improve our users’ experience. If we make them feel good, comfortable and satisfied while they navigate through our space, the conversion or repeat visit to is much easier to achieve.

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There are several factors that determine this sensation. There are tangible and intangible .

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A lot of time has passed and, not surprisingly,today brand is much more than just an icon to differentiate one property from another. In a consumer society like ours, brand is the essence of a company, its soul, its DNA. But it is clear that it is useless to have a spectacular brand if it does not reach the people, the public, the consumers.

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