Possibly today, taking into account the advantages of its own product and taking advantage of the new technologies it offers, the new Macintosh would not come out like this, bursting into thousands of American homes in an invasive way.
Category: Travel marketing blog
-
B2B Content Marketing for tourism companies
In that sense, content marketing is not an isolated element and, therefore, must also be adapted for a strategy in a B2B company. More specifically, B2B companies in the travel industry need to build content to achieve strong relationships through generating mutual value.
-
Video in tourism as a source of inspiration
Trust
Video in tourism is undoubtedly an excellent way to gain the trust necessary to close the sale. Consciously or not, the buyer knows that video is much more difficult to ‘fake’ than an image or text, especially in small companies without spectacular means. Accompanied by a coherent work of textual and photographic content, video marketing acts as a red carpet of welcome, leading the customer to the booking.
-
Content Marketing: Don’t forget the bait!
To make it clearer, we provide you with an “academic” definition that always looks better: “content marketing is a strategic approach focused on the creation and distribution of valuable, tailored and consistent content to attract and retain a clearly identified audience and ultimately cause that audience to convert into profitable customers.” If you want to sell in the network of networks (is there anyone who does not want to sell in this medium?) you can not fail to analyze how you will distribute and offer your content. The low profitability and the very high costs of advertising with classic formulas plus the empowerment of users (the sacrament of “the user first”), make it necessary to distribute and offer content that attracts, enamors and builds loyalty among your potential customers (users).
-
Show, don’t tell! Five keys to Video Marketing in tourism
To all this, it should be added that YouTube, the popular video portal acquired by Google in 2006, is already the second largest search engine on the Internet with 2.6 billion searches and in 2018 it is estimated that online video will account for 84% of all Internet traffic. According to data from the Interactive Advertising Bureau, 78% of brands will invest in Video Marketing during 2015 and 49% of those that have already done so in previous years will increase their investment. So it’s clear that you can’t pass up this opportunity that video content offers you to boost your marketing strategy.
