1. SEO positioning.
SEO (Search Engine Optimization) is the strategy responsible for working the organic positioning of your website. That is, it is the process of optimizing your website so that it appears in the first results of search engines and so you have a greater chance of increasing your online traffic. Thus, SEO aims to make your website get more organic visits from search engines like Google, thanks to the optimization of the different pages that make up the website.
Everything that involves making the engines’ job easier will help your SME’s website to get more traffic and, therefore, more potential customers. Therefore, it is also important to take into account the SEO local strategy, to position your company based on your location.
However, while SEO has always been focused on optimizing pages around keywords or search terms used by users; today optimization is more than that, especially because search trends can change and engine updates have “forced” us to improve the quality and relevance of the content on each web page, in addition to its authority through an intricate network of strategically designed links.
This as then, implies knowing well your potential customers and what are their search trends when they consume content on the Internet. Today to position content (which we will talk about next) it is necessary to think about specific topics and hierarchize pages according to their relevance to enable internal link building (or inbound links).
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2. Content strategy.
With the sheer amount of information available in different formats it seems complicated to stand out from the competition and, while the SEO positioning strategy is fundamental to attract the right niche of potential customers, it is also essential that there is remarkable content worth consuming, and supports the rest of the strategies to be implemented.
In the content creationone of the most important aspects is the value of the content. As we mentioned in the previous section, quality is essential to improve positioning, so you should ask yourself if your content: does it benefit your potential customers? Does it satisfy their needs? Is it the most appropriate format for them? Is it published in the channel where they spend more time consuming content?
On the one hand, content should be worked on in different channels regardless of the format (text, image, audio or video). This should not be limited to the website of your business, but should be worked in your blog posts, in your social networks and in the development of emails you send. Everything should be related and you can always bet on recycling content when it is still relevant.
On the other hand, the content should be worked from the perspective of cluster or topics, which not only organize relevant information for your potential customers, but also support your SEO strategy, as you can see in this video:
3. Conversion Optimization (CRO)
Also, if you were already familiar with Inbound Marketing or Growth Marketing methodologies, you knew the concept of conversion and its importance for businesses with online presence. However, the truth is that most SMEs still only consider it important to increase web traffic (even obsessively) and ignore improving conversions.
In other words, many SMEs overlook increasing the number of leads and buyers with the traffic they receive
through the traffic they receive
through the traffic they receive
through the traffic they receive
through the traffic they receive
their conversion rate
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