For a while it was believed that social networks were a panacea, that they would solve all business problems. The truth is that social networks will make you better reach your customers, but only through a well-developed strategy that takes into account the values of your business.
There is a wide range of networks: consumer-oriented, image-oriented like Instagram or Pinterest; professional, like LinkedIn, or quick word, like Twitter. If you want to create a greater impact on social networks, it is essential to have a team that carries out the management of your social media, that knows your brand and manages to transmit it through each platform.
At Amara we want to help companies to gain a foothold in social media through a strategy according to their interests. The goal is to use social networks to continue building your authority in the market, and to reach your products and services thanks to your dedication to the creation of useful and informative content.
Amplify your signal beyond your website: use your social networks to inform about your new services, publicize case studies and more. Become a reference in your industry.
Connect with users, find out what their doubts are and send them your content to solve them. This way you will create real interest in your prospects.
Become a benchmark in your sector on social networks, both for your customers and for other competing companies.
To help the hotel chain create its own definition applicable to a new hotel chain concept, with a challenge: to design a strategy that conveys its distinctive hospitality concept consistently to all its customers (both B2C and B2B).