Logitravel: Content that gives credibility

Caso de éxito de una de las OTAs relevantes en España, Logitravel, en estrategia de contenidos y video marketing con el objetivo de mejorar su presencia online.Success story of one of the relevant OTAs in Spain, Logitravel, in content and video marketing strategy with the aim of improving its online presence.

The objective of this project was to increase the booking of vacation packages by influencing the decision making process of travel consumers through a strategy of quality content with which users can retain the message conveyed by the brand.


Logitravel.com is an online travel agency (OTA) specializing in the sale of cruises, vacation packages and coastal hotels. Belonging to an International Tourist Group that manages millions of passengers a year offering a transparent and quality service, Logitravel is currently present in Spain, Italy, Portugal, Germany, France, United Kingdom, Finland and Brazil.

As a company, its mission is to offer a comprehensive service covering all the phases of the purchase cycle of its customers (traveller’s journey) starting from the moment they begin to search about their vacation. From offering inspiration in the dreaming phase with access to extensive information on destinations, to the complementary offer they can choose in the booking stage, with the aim of satisfying the needs of its consumers and meeting their expectations.

Logitravel achieved, in 2014, a turnover of €514 million and recorded a total of 62 million unique users. 2.5 million people booked their vacations on its website. Its vision is to be a leader in the distribution of quality tourism services and a benchmark for its competitors to follow.

Download here the leaflet on the Logitravel videomarketing success story.

Inspiration vs transaction

Two-minute pieces were created for different selected destinations. In them, an inspirational part was combined with a voiceover related to the most outstanding areas of the destination, and another transactional part, animated with Motion Graphics that incorporated a CTA’s (Call’s to Action) to encourage conversion to the booking phase.

Thanks to the implementation of a video marketing strategy, Logitravel achieved:

More than 2 million views on YouTube in less than three months.

A significant increase in bookings of vacation packages through the website logitravel.com.

A significant increase in requests for co-marketing actions compared to the previous year.

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