From time to time it is necessary to redesign your hotel’s website, give it a change of style and adapt it to your target. To do this, it is essential that you know your buyer-persona (your ideal audience). You must keep in mind that your target may evolve over time, so before redesigning your website, you should ask yourself this question: ‘Are my buyer-personas still the same?
Today we present the success story of Dunas Hotels & Resorts. Amara’s team has recently been in charge of the web redesign of this hotel chain from the Canary Islands and the optimization of the user experience, both in web navigation and in its booking engine.
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The advantages of redesigning a website
Who doesn’t like a change of scenery? The redesign of a website is a stroke of freshness for users. The modernization and adaptation of such an important tool for hotels as their website always has positive results if you work with a good team specialized in digital marketing and web design.
With the redesign of its website, Dunas Hotels & Resorts currently receives its online visitors with a clean, clear and airy website, so that the user can consume the information that interests him in a comfortable and easy way. What improvements are obtained with a redesign web?
Responsive web. One of the most important changes that the Dunas Hotels website underwent with its redesign was its transformation to responsive design. That is, after the change, Dunas Hotels has an online platform that is perfectly navigable and optimized to be visited from any mobile device, including the booking process.
Load optimization. A website must be optimized to the maximum so that it loads as fast as possible. This means working very carefully with all the elements that make it up, including its videos and images. Internet users expect a quick response and will not wait for a website that takes several seconds to load its options.
Content structuring. Content is one of the fundamental parts of a website. And not only so that the user can easily consume the information we offer, but also for a correct SEO positioning. Amara restructured the contents of the old Dunas Hotels & Resorts website, finding a way to simplify user navigation.
Adaptation to the consumer. The new Dunas Hotels website is designed for new Internet users, with their browsing and booking habits.
The importance of UX for web navigation
What is UX? It is the process of deciding what they will be, how they will be designed and where the contents and elements of a web will be located so that the user finds what he/she is looking for in the quickest and easiest way possible. In short, it is to put yourself in the shoes of the user.
At
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you can learn in more detail what user experience is and why it is so important for your website.
For example, the redesign of the Dunas Hotels website included the simplification of its main menu. Only four options are now offered, as shown in the image. The user understands at a first glance what information the Dunas Hotels website will offer and where to find it.
Optimization and UX also in the booking engine
From the very first moment Amara knew that the new Dunas Hotels & Resorts website had to be focused on direct booking. Therefore, the user finds the booking engine as the first element, both in the home page and in any of the other pages. Always in the foreground. You never know when the user may be ready to book you!
With the redesign of the Dunas Hotels & Resorts website, its booking engine was radically improved, also in its UX. These are some of the improvements in which Amara participated for an optimal user experience during the booking process at Dunas Hotels:
Intelligent calendar. ‘Are you flexible on dates?’ This is one of the options that currently attracts the most guests. If they are only in the research stage of their buying cycle, why not offer them the best priced dates? Maybe they will decide to extend their vacation for a few more days! Offering an intelligent calendar to your potential guests will improve their experience during the booking process.
Upselling. Dunas Hotels & Resorts booking engine now has the upselling process. When Dunas guests make a direct reservation on its website, at the end of the purchase process they are offered the option to upgrade their stay with various add-ons. This option is customizable and the hotel can choose and modify the products and prices.
Quick and clear booking process. Currently, the booking process on the Dunas Hotels & Resorts website is quick and easy. The user is not asked for more information than is needed and the fields are clearly laid out and organized.
Change in the number of rooms. In the redesign, Amara proposed to add the No. of rooms option in the booking engine. It is a way to personalize the guest’s stay as much as possible, since you will be given the option to decide how many rooms you want the guests to stay in and who will stay in each of them. For example, room #1 will accommodate two adults and one child and room #2 will accommodate one adult and one child.
It is important to evolve as your customers do. Stagnation is not an option in the online world. Does your website need a redesign?
