Possibly today, taking into account the advantages of its own product and taking advantage of the new technologies it offers, the new Macintosh would not come out like this, bursting into thousands of American homes in an invasive way.
That the Internet has revolutionized the entire world and that we are witnessing a step in history, leaving behind the contemporary age and the industrial revolution to move into the information age, is nothing new. The way we consume, communicate, work, interact and have fun is undoubtedly very different from what it was 30 years ago.
The Internet has also revolutionized the world of marketing and advertising. It is clear. Actually, the
online marketing
is a highly dynamic, changing and evolving sector. In addition to creating new marketing techniques and methodologies, the Internet and social networks have led to the birth of a new philosophy: Inbound Marketing.
But what does Inbound Marketing really consist of? Well, it is nothing more and nothing less than attracting visitors to your website so that they become leads and, subsequently, customers who promote your brand to infinity and beyond (evangelists). Attraction is the key to Inbound Marketing… Then it’s working to get your customers to promote and advertise you. It’s really great that your own customers advertise for you, don’t you think?
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Brian Halligan, co-founder and CEO of Hubspot, a company specializing in marketing software, gave his name to this new philosophy in 2005. Years later it became popular with the publication of the book
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
which he co-wrote with two other colleagues.
One of the secrets of Inbound Marketing is not to burst in, but to be there at the right time. Attract and not intercept. For this purpose, SEO positioning and the correct use of social networks are essential. Don’t forget, always be on the lookout. Internet is a great ally for your business but you should never stop paying attention to it.
