1. Set yourself objectives
Yes, it is true that your main goal is to gain clients through your website, but it is not enough to present the services of your clinic. Your page should offerdifferent contentfor every type of visitor, from information available to any user to special content for the best sales opportunities. Why? Because gaining visitors to your website works the same way as gaining lifelong customers: it is a gradual process. At each stage the customer is increasing his interest in your clinic until he finally decides to consult your services.
To analyze what you can improve on your website, think about these questions:
- Does your website only present the identity of your clinic?
- Do you create quality content that educates users?
- Do you have ideal clients? If you have them, do you know how to solve their needs to attract them?
- Do you follow guidelines to get information about your clients without being intrusive?
Formulate the needs of your prospects and from there create content more appropriate to the users you are interested in: your strategies should be based on a series of objectives that help you reach more ideal clients. If you want to increase your web traffic, your first task is to prepare your page not for your own practice but for your prospective buyers.
2. Offer content on your blog
In previous posts we have already introduced you to the benefits of creating a blog linked to your website. Now, running a blog is not simply about posting information related to your practice. If a prospect visits your blog, he will look for posts that give him specific answers to his needs.
Suppose a prospect might visit a dental clinic’s blog in order to learn about treatments to take care of the aesthetics of his teeth. He will not want to read publications full of ambiguous concepts, he wants to find clear texts, simple to understand. The language close to customers is essential to attract their attention, as well as being able to explain the technical concepts of your sector in an appropriate way. So creating relevant content in your posts will make your potential customers spend more time on your website, because they will invest their time in really useful content.
The time users spend reading your posts benefits you more than you think: apart from SEO, Google takes into account the stay of users as an indicator of content quality. The more time users spend on your page, the more Google will consider that you offer trustworthy information. This will rank you higher in the popular search engine’s results.
3. Work on your conversion strategies
Your website visitors are not the only ones who stand to gain. Your prospects’ visits should help you get their customer data. In order to get closer to the best prospects, you can offer exclusive content in exchange for visitors agreeing to give you contact information. The point is to make your prospects see that you require their personal data to offer them quality information and not for the purpose of selling them your services.
3.1. Exclusive content
What is meant by exclusive content? If we have previously talked about the possibilities of increasing the quality of visits to your page through your blog, creating special content in exchange for contact details will alsoboost the visits of users to other sections of your website, in addition to starting to approach your ideal customers.
What kind of special content can you offer users?
3.2. Online workshops
The classic workshops have not yet lost their effectiveness, but not all customers have enough time to physically go to workshops. Why not give them the opportunity to visit your website and see what you have to offer?